We all love Instagram for the amazing and seamless experience it provides us. It’s no surprise that the social media giant continues to roll out new updates and features every now and then.

The humble selfie has gained so much traction that it has become a household term. Oxford Dictionaries even deemed it the 2013 Word of the Year. Almost everyone has tried taking selfies—whether it’s a simple smiling snap with friends, or one with a duck-faced pout.

Instagram is the most powerful social media platform for fashion. Plenty of designers and fashion companies use it to attract more followers, as it is a great place to discover fashion enthusiasts. And since this is a visual and social platform, it can greatly benefit the fashion industry.

Instagram has come a long way! Nowadays influencers invent new trends just to show them off on this social media platform. These trends are often unwearable but pretty to look at! Take a look at the craziest beauty trends we’ve seen on Instagram.

As a small business owner or marketing professional, there are many ways to reach your target audience. Social media has come a long way over the past decade, with some platforms picking up more steam than others. While each one is well worth your consideration, Instagram is growing by leaps and bounds.

Tie-dye has taken over the world of fashion recently, so it was only a question of time before it entered the beauty world as well. And this fun, colorful trend will take you back to summer camp! It comes right in time to close the summer season on a high note. After all those experimental Instagram trends we witnessed lately, tie-dye makeup is another way to escape the ordinary at least in the virtual world. We are daring you to color your lids with a tie-dye makeup before you hop on the newest fall beauty trends.

I’m sure by now you have an Instagram account. Almost everyone does. Lately, you must have been hearing about all the different ways celebrities have been making money off Instagram, which allows for the sharing of photos and short videos in one go. It definitely has got us going back to the application ourselves and trying to understand how we can build up our own Instagram enterprise as well, with the tools we have got.

Makeup artists get more creative every single day. Instagram is, of course, the best platform for delivering trends. Right before the whole Halloween madness starts, we have a brand new makeup illusion for you to see. The latest obsession of talented Instagrammers is a thing called “mask” makeup. You will be completely mind-blown when you see how amazing this art is. So far, we went crazy over the “Instagram vs Real Life” trend, neon lips, and so many others. This one comes at just the right time to celebrate the holiday tonight.