Whenever a customer purchases a cosmetic product, they are simply paying for more than the product. That’s because people purchase cosmetic products for fashion, beauty, style, and so much more. For this reason, product branding is essential, especially if you want to tap into your audience’s lifestyle and emotions – it’s essential to create something that your customers need.

Eyeliner is one of the most important and sassy parts of any makeup look. Its presence and absence decides whether the makeup look will rock or shock. Eyeliner styles change with time but are timeless because they always stay in our makeup routines but in varying styles. The iconic makeup looks from the last century have made a huge comeback on and off, and right now, 60s eyeliner is here to serve your modern makeup looks.

Most women already know and reap the benefits of a quality, consistent skincare routine. It’s not unusual for women to give each other tips on products, from the basics to serums and SPFs, to special treats like facials and any new products they’re crazy about. Unfortunately, the same can’t be said for men. 

We love glitter as much as the next person, but we also admit that sometimes, these sparkles can be a bit overwhelming. This thought has given rise to the new trend on Instagram: glitter ombre nails. This latest manicure trend has also taken social media by storm.

The results are so good that I’m never going back. 

Summertime is synonymous with fun in the sun. Kids enjoy their summer vacations, while adults love flaunting their fashionable, vibrant clothes to colleges and workplaces. Unfortunately, summers are also synonymous with skin problems like tan, sunburn, hyperpigmentation, etc. It is therefore essential to apply sunscreen before heading out.

Sometimes, people want to have inherently bold nail art. But we are here to shed light on the minimal manicures that have earned the position of elevated nail designs this season. These super popular nail art ideas are a classy option to wear for any special occasion. We assure you that these minimal and subtle designs can easily elevate your party style. These elevated nail designs are also perfect for work environments.

We often go to professionals when we have beauty problems such as acne, hair frizziness, dark underarms, and many more. This article is for you if you plan to attend a beauty school because your skills suit this career. There are many beauty schools worldwide, and one of the most prestigious is this beauty school in San Antonio, located in Texas.

Gold is the color of wealth, royalty and pride. While there are many ways to embrace this luxurious color, we love this sought-after metallic shade as part of our makeup choices for summer. This chic shade is preferable in warm weather as it shines beautifully in sunny weather. Gold makeup looks are also perfect for adding sparkles and shine across your face.

The global coronavirus pandemic has upended our routines, making us masters of DIY as we transitioned into our new lifestyle. Even in our beauty treatments, we learned a few tricks. Some treatments we tried have been successful, and we have decided not to discontinue them, even with the studios and salons reopened.