5 Ways To Promote Your Fashion Brand On Instagram


Instagram is one of, if not the most popular, platforms for sharing visual content, allowing you to take your fashion brand to a new level. Many brands utilize the power of Instagram with its fantastically designed features to showcase their new line of clothes or products and rightfully so, with one billion users, there is no better place to promote your new releases.

It’s well known that the fashion industry is very prominent on Instagram. A report shows that a third of Instagram users have bought an item on the platform. This is all you need to know to understand the potential that may be realized.

To have a successful Instagram marketing strategy, you will need a proper plan, read below and let us help you devise the plan for success.

Make Yourself Discoverable

If you are wondering how to get more followers on Instagram, maybe you are tackling the topic with the wrong attitude. Followers are supposed to discover you and bond with your brand in an organic way. The first step to this is creating the perfect username.

Ideally, your username should be your brand’s name and if you are operating only in a certain part of the globe maybe add a little suffix abbreviation such as EU, CA, or US. Write a captivating bio stating what your brand is all about and what kind of services you can provide for your loyal followers.

If you haven’t already, take a look at the Instagram Shopping option where you can list your products and allow your followers to become customers.

Make Quality Content 

You probably heard it a million times that you have to post regularly and use Reels or Stories to create engaging content. However, today we are going to cover a different aspect of the content. How many times have you opened an image on Instagram and the resolution was so low you couldn’t make out anything. 

Since you are dealing with fashion and avid fashionistas have a keen eye for detail, the images you publish need to be with a width of at least 1080 pixels. Treat your feed as an outfit and make your feed posts match which will ultimately convey a theme that evokes emotion and brings value to your brand and followers.

Leverage User-Generated Content

Do you have a new line of products or garments waiting in the wings for the big release? Why not incorporate your followers into the launch day activities. Send them your product beforehand, let them have their honest take on what kind of value the product has, and let them review your product freely.

You can then use their reviews as testimonials which will lead to more trust and your brand’s credibility will rise rapidly.

However, it might be difficult to get your followers to share the content. To motivate them, offer them special discounts on your top-selling products or feature them in your Story feeds or Lives sporadically.

Collaborate With Influencers

Another way to showcase your products is to use the power of influencers. Influencers have their own following and can bring a lot of traffic your way. Many businesses think that working with influencers is very expensive, but that’s not the case and the reward is far greater than the investment.

Pick an influencer that is relevant to your niche and will create content that will further add value to your brand. Provide your influencer with discount codes that they can share with their followers and see whether influencer marketing works for you.

You can also use the influencer-generated content and post it on your feed, this way, you will have more time to plan and create your original content. A good rule of thumb is to have your content ready at least two months in advance so that your feed never stops moving.

Build Anticipation 

Instagram followers love exclusive content and the Story feature is the perfect place to post them. If you have an announcement to make, don’t rush into it straight away. Build anticipation with teasers and insider info on your Story. Your followers will spark up conversations with their friends and wonder what’s in line.

Allow your followers to become a part of your brand and let them in on every facet of the creative process which will further strengthen your bond with them to build a client-centric brand.

Final Thoughts

Instagram is the perfect place for fashion brands to market their products and bond with their customers. And while succeeding on Instagram requires a lot of time and work, the results are well worth it. Read our guide and employ some of our tips for a successful marketing strategy.

Written by Megan Taylor
Megan is a beauty expert who is passionate about all things makeup and glam! Her love for makeup has brought her to become a beauty pro at Glamour Garden Cosmetics.