How Do Beauty Bloggers Grow on Instagram?


If you want a great place for becoming a beauty blogger, Instagram is your best bet. It’s the perfect platform if you know how to make it work for you. You see some big names on Instagram, like Huda Kattan, Shayla Mitchell, and Nikkie de Jager. Of course, there are far more that have found success.

But how do they do it? What is it that makes these influencers so great, and how do they get the growth? We’ve got some great tips that just might help you out!

Why Are Instagram Followers So Important?

First, let’s talk about the importance of growth. If you’re trying to find success as a beauty blogger, the best way to do this is to increase your viewers. The more audience you build, the higher of an impact you have.

If you might be recommending beauty products and you get some kickback, people who trust or like your expertise will buy those products. Of course, if you find yourself as an influencer on Instagram, you could easily experience some benefit just from your status.

If you’re curious why it’s so important to grow your Instagram over any other social media account, it’s because that’s the best place to be discovered. If you want brands that will work with you, you need a name on Instagram. That’s simply where the success is!

The more followers you have, the more successful you will be.

Top Tips to Grow Your Instagram

Now, if you’re ready to take that leap and take your Instagram to the next level, there are some really useful tips. You can refer to what other beauty bloggers and influencers are doing for some inspiration.

Check these out.

1.    Always Be Consistent

On Instagram, if you don’t show up, you don’t grow up. You’ve got to be consistent. If you do a live video or a story and only get a few views, that’s ok. But you can’t stop. You need to be regularly hopping on and regularly sharing content.

If you share something, and then you go silent for 2 weeks, people stop watching you. But if you’re posting things daily or several times a week, they take notice. You will show up more in people’s feeds, and eventually, they will be curious about your personality, skills, or a certain look you shared.

Being consistent doesn’t mean that you always have to share the same things. It just means you have to regularly show up and give followers something to see.

2.    Give Yourself a Boost

There are different ways that you can spend a little money and perhaps give your Instagram account a bit of a boost. One way is to pay for an ad campaign, so your content is sponsored and shows up more. That can be advantageous at times, but you also have to use it carefully.

Another option to boost the number of fans you have is to get followers. Just choose a small package and then watch as you buy real Instagram 50 followers immediate to your account. There are plenty of people that have used this type of boost and had great success. You simply need to be mindful of choosing a company that uses real, active accounts.

Spending a little bit of money to help grow your account might pay off. You don’t have to go all out here. Stay within your budget and appreciate a little boost.

3.    Hashtag Research & Use

Whether you use hashtags or not, there are plenty of people that do. You need to take advantage of using hashtags on Instagram. You can use them on your post, or you can make hashtags for your first comment. Either way is effective.

Instagram allows you to add up to 30 hashtags at one time. Find some popular beauty-related tags and put these to use! People looking for influencers or even content to share will search these, and it just might be the way that you get recognized as a beauty blogger.

Here are a few common hashtags you might want to consider.

  • #beauty
  • #beautyblogger
  • #makeupjunkie
  • #skincare
  • #instamakeup

This is just the beginning. Find a few beauty influencers out there and see what type of hashtags they are regularly using.

4.    Find Your Inspiration

What makes you want to be a beauty blogger on Instagram? Are you willing to work for it? Instagram is a quality platform, but there are a lot of beauty influencers out there. This means that you need to be able to stand out. You also need to be able to figure out what people want to see.

If you have any beauty gurus that you follow regularly, take a look at what they are doing. How often are they posting, how are they engaging? What types of products are they showing? How long are their videos? All of these details might be helpful to you.

Find inspiration by researching what other top influencers are doing. You don’t need to mimic them exactly. You just need to find out what is working for them and use that to inspire yourself to find some success.

5.    Engage with Others

When you start to gather an audience, don’t forget they want to hear from you too. People who are posting or being inquisitive are very beneficial to you. That engagement alone can help boost how much others see you.

Engagement lets people know that you’re a real person. It lets those people know that you actually care about them and that you want them to be there engaging.

You can also interact with other bloggers and influencers in the beauty industry. It doesn’t just have to be engaging on your own content. Those influencers that you look up to, you can engage with them. You never know – they might just follow you in return.

One more way to engage that might be helpful. If you have brands that you love or you are interested in getting action from, you can engage there as well. Comment on some of those posts and content. It might just help you be noticed by the brand.

6.    Be Yourself

One important thing we want to be sure to touch on is that you should be yourself. If you are fake on Instagram, people will pick up on that. Be you and be authentic. In our opinion, this detail is non-negotiable.

While you’re trying to figure out what content to post, remember that Instagram is not just about the picture, the story, or your quick videos. People also want information, and they want a personal touch.

In fact, the algorithm really likes it when you make a post that has more content in the caption. That doesn’t mean you need to do this every single time that you post. It simply means that on occasion, you should try to make informative posts that have more verbiage. Ultimately, that is an indication that you’re here to share valuable content and not just get a few views.

7.    Don’t Forget Your Bio!

Finally, don’t forget to create a really great biography on Instagram. Instagram doesn’t allow links on regular posts. The bio is a great way to still have a link. For example, if you share a specific product, you can recommend checking out what you’ve got with a link in your bio to find said product.

You want your bio to have more than just links. It needs to tell about you, and it needs to be something that attracts people to want to see more and know more. This is the first thing people see when they go to your page, so make it good.

Final Thoughts

In closing, if you want to be a successful beauty blogger on Instagram, there are some very basic things that you can do. It’s all about captivating the audience. Learn how the algorithm works and what you can do to make yourself marketable to others.

Now get out there and grow your Instagram!

Written by Megan Taylor
Megan is a beauty expert who is passionate about all things makeup and glam! Her love for makeup has brought her to become a beauty pro at Glamour Garden Cosmetics.