What started as a Kardashian trend has now evolved into an everyday staple into our routine. Five years ago, hardly any of us contoured. Sure iconic makeup artists like Kevyn Aucoin were practicing this technique decades ago, but the artist guilty of mass use of contouring is Mario Dedivanovic. Kim Kardashian’s glam guru turned the sculpted look into a routine we swear by. To give you the best contour of your life, we tested and compared many kits. Ahead, you’ll find the best-performing contour kits that tick all the boxes.

Unlike previous years, Pantone’s Color of the Year 2020 is pretty basic. No fancy names, no in-between tones – it’s a classic tone, as the name suggests. However, Classic Blue is as gorgeous as its predecessors, offering multiple options to mix and match. When we heard the announcement, the first thought was – “This is the perfect eyeshadow color!” It seems that Pantone was thinking the same as for the first time ever decided to describe the color with other characteristics other than the shade itself. According to the official press release, Classic Blue has e velvety texture (like our favorite eyeshadows!) and salty, earthy smell like the ocean. Inspired by Pantone’s 2020 color, we gathered the prettiest Classic Blue makeup looks.

Don’t you just love all things Valentine’s Day? From cute decor to adorable gifts, this holiday is one of our all-time favorites. Even if you don’t have a Valentine, you have yourself to treat on this day. After all, Valentine’s Day is such a good excuse to wear romantic makeup looks all February long! The Valentine’s color palette is all about pinks and reds, leaving you with whole a lot of space to create mesmerizing makeup looks. To get you ready for your Valentine’s date night or just any special event on your calendar, we rounded up the prettiest romantic eyeshadow palettes.

Attention beauty obsessives: there’s a new way to level up your glam and it doesn’t involve actual makeup products. In case you haven’t scrolled much on Instagram, bedazzling rhinestone makeup is the hottest way to spice up your glam game. After all, nothing looks more fabulous than incorporating 3D elements into your makeup looks. It seems that we have overlooked the makeup potential of rhinestones all these years. Although we used to wear gems on the cheek, back in the ’90s, the 2020 rhinestone makeup looks are on another level. Looking for ways to hop on this trend? Scroll down to see some of the prettiest bedazzled makeup looks we’ve stumbled upon along with tips on how to nail the trend.

Although so many things are happening in the world of beauty right now, MAC’s legacy can never be undone. Timeless and classic, yet groundbreaking and bold, MAC reinvents itself with every new collection and collaboration it launches. From celebrity-signed collabs to influencer-directed lines, the brand brings fresh new drops, yet stays true to its core. Walking into a MAC store always leaves us confused about what to buy since there are so many options. To solve our dilemma we turned to makeup artists who play with MAC products for a living. In the list below you’ll find top-rated MAC products that are an absolute must in every makeup bag.

No matter the weather, neon colors are in style – at least in 2020. What started as a spring 2019 trend is now a year-round staple look for many creative beauty junkies. It all started with Instagram makeup artists creating insanely gorgeous colorful makeup looks. Since neon colors were everywhere, popular brands followed up by dropping fun rainbow eyeshadow palettes that beauty obsessives couldn’t resist buying. Once you start experimenting with color, you realize it’s not as scary as it looks! If you are wondering how to incorporate neon colors into your winter makeup routine – we got you covered. Scroll down to discover creative ways you can rock neon on the eyes and lips this cold season.

Almost everyone seems to be obsessed with long, Bambi-like lashes. As a result, ladies wear false eyelashes more often and procedures such as eyelash extensions are on the rise. While you can enhance your lashes by adding a pair of falsies or getting extensions, why not take care of your natural lashes, first? If you are not blessed with alluring, curly lashes, it’s good to know that the beauty industry has blessed us with powerful eyelash growth serums that could give you the gaze of your dreams the natural way. We investigated real customer opinions and tested multiple products on ourselves to round up the absolute best eyelash serums that actually work.

You sacrificed your beauty sleep to wake up and makeup. But when that midday oil attack hits, your morning effort goes to waste. And even if you have normal or dry skin, somewhere past lunch, the foundation starts to fade, not to mention that your contour and blush are non-existent. Experiencing these problems on a daily basis? You are most likely not using a setting powder, at least not a good one. To keep your makeup on fleek, we sourced the best setting powders available on the market.

With the throwback of so many ’90s trends, it almost feels like we are living in this bold decade once again. These years brought so much inspiration for the world of fashion and beauty lately. From glitzy hair clips to brown lips to crop tops, there’s no doubt that the ’90s influence the way we dress and do makeup nowadays. Speaking of makeup, it seems that another throwback trend from this time is on the rise. According to Pinterest searches, users are looking for inspiration for grunge makeup. And we decided to give you just that! Scroll down to discover grunge makeup looks that are retro, yet modern.

There’s a group of haters who claim eyeshadow primers are just a scam sold by cosmetics companies that want your money. Well, let them think whatever they want while their eyeshadow is creasing, fading and disappearing after an hour or so. Those with oily lids are most affected as even the highest quality eyeshadows lose the battle against oil. Eye primers will prevent this from happening along with increasing the color pay off of your favorite eyeshadows. We tested a new eyeshadow primer every day of the month, to come up with a list of the only ones worth buying.