How to Get More Engagement on Instagram UK


Have you seen how well your competitor’s Instagram postings are performing lately? Almost all of their posts have a good amount of comments and likes on them. When they post something, they receive dozens of comments and likes, but you can’t seem to get anyone to post a comment. A happy face emoji or the generic “This looks fantastic” is all you’re likely to get when someone comments on your work.

What secret recipe do they use to get people to engage with their Instagram posts? Is there really a code to this game that you don’t know about? What makes them so good at Instagram marketing compared to you? When it comes to Instagram, you want to figure out how they do it, but you’re confused as to where to begin. However, you need not to worry. Following is a list of things you need to follow in order to get going.

1. Try to engage with your audience

This is a short and sweet list to get things started. It’s essential that you engage with your audience if you want to see a rise in engagement. Social media is a two-way street, not just a means to an end. You must acknowledge your fans if you want to establish a loyal following. Consider every comment a compliment. It shows that somebody took the trouble to read and comment on your content. Why on earth don’t you respond now?

Be patient and create conversations on other people’s posts if you want to increase engagement. The few ways you may engage your audience more are by posing questions, replying to comments, and responding to Stories.

With more followers and more comments coming in, you may find yourself running out of time to reply to everyone. However, this does not imply that you should abandon hope.

While commenting, you have the option of leaving Likes or simply trying to react to as much as possible. Many companies produce eye-catching photographs and movies that have been digitally manipulated. Because of this, even though each post has received loads of comments, they still take the time to reply quickly and use a lot of emoji.

2. Try to duplicate your existing posts

Someone else may have very different results from you. Take a peek at your most popular articles over the last several months. Is there a recurring theme among your most successful customers and employees? Photographs with blue tones may be too bright. Or, perhaps, the view is from the side rather than the top.

Find your best-performing Instagram posts by utilizing apps that provide an Instagram dashboard. After that, look for recurring themes and aim to include more of them in future entries. Consider this case study of a company that figured out what appeals to its target market and capitalised on it.

Camber Coffee is a company that specialises in coffee roasting. The majority of their content is coffee-related, but every now and then they’ll upload something unrelated, like a landscape or nature snap. Even while this may seem like an unusual marketing tactic for an f&b firm, the corporation has used it so frequently it has become synonymous with its brand.

3. Publish stories with strong CTA

Adding links to Instagram Stories may be possible if your account is verified. The url in the profile or another CTA can always be used as a fallback if you don’t have access to this feature yet. A call to action (CTA) placed in a storey gets the attention of followers and provides them with the information they seek. As a result, more people are paying attention to your Stories, and that could lead to more people clicking through to your website.

4. Cross Promotion

It should go without saying that your Facebook Page’s audience may not be the same as your Instagram account’s audience. If one’s Facebook following is on Instagram, it’s possible that some of them are unaware of their presence there. Encourage more followers by using cross-network promotions.

Rather than only advertising a home tour on Facebook, several sites additionally highlight that further information can be obtained on their Instagram Stories. For their audience, they offer something more interesting than the standard “Follow our Instagram account!” message. Their existing Instagram followers would have found the live tour to be valuable because it provided new material for them to engage with.

5. Plan your Ad strategy accordingly

New targeting options emerged with the inclusion of Instagram in Facebook’s Ads Manager. Boosting a post or advertising your account is one option, but there are other, more sophisticated and strategic options available.

Utilize remarketing and customized audiences to make the most of the customizability you’ve just achieved. It’s probable that if you go to the website of a shoe brand and start engaging with their postings, you’ll start seeing advertisements for other shoe firms.

There are numerous places where you can get a custom audience. As a starting point, you might want to try

  • Your subscriber lists for newsletters
  • Those who have been to your business
  • Customers that’s made a purchase from your site

If you know how to use all of Instagram’s advertising features, you’ll have an advantage over your competitors. Retargeting also improves conversions while lowering advertising budgets .

6. Add videos to your Post

Utilize auto-playing videos to get the interest of your audience, and use advertising funds to further promote your content. Sponsored videos, according to many users, get three times as much engagement as images. So, if you haven’t yet, now is the time to start using Instagram videos.

Some pages have opted to reveal a new initiative with a humorous video rather than a photograph of a person texting. With over 24,000 viewers and 98 reviews, the video was a huge success. 

7. Collaborate with Others

Collaborating with content creators for your commodity or service is like an effective marketing campaign in that it can give all sides a greater audience. It can be as trivial as a t-shirt or as vast as a cafe mural.

The limited-edition baggage colors were created in collaboration with artist Gray Malin by Away. One of his images was utilized to line the interior of the suitcase. In-store advertising and Instagram posts were used to promote the product. Some of the active Instagram engagement of a person or brand’s audience seems to reflect off on your own business when you collaborate with them. Their followers will come to your page to interact with the influencer-featured posts by leaving comments and liking the ones they see.

Some of the active Instagram engagement of a person or brand’s audience seems to reflect off on your own business when you collaborate with them. Their followers will come to your page to interact with the influencer-featured posts by leaving comments and liking the ones they see.

8. Create Suspense

Followers appreciate being made aware of behind-the-scenes information. Even if the articles are open to the public, giving hints and sneak peaks at release dates allows the audience to feel special. When people are left guessing, they are more likely to check back in to see whether anything new has been announced.

For instance, a new women’s area of the 1924us store was previewed by Elle-May to her fans. More than a week after she released the sneak peeks, several of the goods already were bought out.

9. Post at the right time

The most successful way to increase Instagram followers is to post frequently, but also to publish during times when your posts are likely to generate the most views and interactions with other users. Despite Instagram’s usage of an algorithmic schedule, the optimum times to post are still taken into account by the algorithm.

If you look at your Instagram insights, you can see when the most of your followers are online. Such information can be found by selecting the profile option and afterwards clicking just on the chart icon there. Use the morning hours to your advantage by posting something that will brighten the day of your followers. You can wait till after work to network with them if they’re on their phones late at night.

Additionally, you should make an effort to evenly space out your posts. Although if you have a sizable following, do not overload your followers by uploading a large number of things simultaneously. It will not get you any more attention.

10. Come up with good hashtag

Hashtags are a great way to get more likes, comments, and sharing on your social media content. There are a maximum of 30 hashtags you can use in a single Instagram post, but you can use this as much as you want as long as they are related to the post.

Instadaily and #instagood aren’t off limits, but you must know ranking for such tags is challenging owing to the large number of people that use them on a daily basis (hundreds of millions). More common and general a hashtag is, the harder it will be for people who are interested in conversing about your posts to find it.

Make use of hashtags associated with your profession and interests. You can even come up with your own unique, own hashtags. Also, you can put your own perspective on a current hot issue. You can add a hashtag to your caption or at the bottom of your caption, and Instagram will suggest additional hashtags to you.

By using specific hashtags for each post, you’ll witness a growth in the number of times your content is seen by the right Instagram users.

11. Craft Nice Captions

Looking at photos on Instagram without any idea of what it is might be frustrating. When you come upon something intriguing, you naturally want to learn more about it. Keep your audience in suspense, and what exactly would be the point?

If you want to keep your viewers’ interest, use short, snappy subtitles that explain what they’re looking at. People appreciate feeling linked to the people they ‘re following, and captions are a wonderful way of demonstrating your brand’s individuality. With captions, you can have a conversation with them. Don’t become overly verbose in your captions; instead, keep them helpful and descriptive. They must reflect this mindset and be easy for people to read and understand on social media.

12. Avoid Shortcuts

Buying Instagram engagement can be tempting if you’re desperate and just can’t sometimes get something going on the social media network. The short answer to this question is that you shouldn’t ever pay for Instagram attention.

Even though they may appear on the surface to be useful engagement tools, they end up doing more harm than good. For starters, you’re misleading your target demographic, that’s never a great idea. In addition, Instagram has begun taking action against accounts that use bots and automation to post content.. For example, your posts may not be visible if you include certain hashtags, or worse, you may be prohibited from posting altogether..

If you really want long-term success, ignore the fraudulent involvement and put your efforts into creating a genuine following.

Final Words:

Engagement on Instagram is critical for any business looking to succeed. At times, a lack of participation will certainly restrict the success of your company. Following the aforementioned recommendations, on the other hand, will assist you in increasing your engagement.

Written by Megan Taylor
Megan is a beauty expert who is passionate about all things makeup and glam! Her love for makeup has brought her to become a beauty pro at Glamour Garden Cosmetics.