For nine years, Yogibo founder Eyal Levy had been creating, marketing, and selling a new type of bean bag chair that enveloped users in a cushiony pocket, providing effortless support for all parts of the body. He knew he had invented a revolutionary type of furniture that could be used in various ways: as a chair, a bed, a pillow, and a lounger. But, then, he started getting wind of another product, the Moon Pod, that was claiming to be the first zero-gravity bean bag chair of its kind. When Levy first laid eyes on the Moon Pod, it appeared to be identical to the Yogibo, and the battle was on.