How to Name Your Fashion Brand


It takes a lot to start a new fashion brand. You need passion, energy and not to mention a great business idea. But do not forget one of the most important things: the name of your fashion brand.

A good fashion brand’s name should express the feeling that you wish to convey with your business. It should also be easy to remember as well as remind yourself and your employees why you do what you do.

Creating the perfect name for your fashion brand is easier said than done. That is why we have listed five tips to help you name your fashion brand. Because we know the importance of a distinctive and catchy name in the competitive fashion industry.

Brainstorm ideas

The easiest way to get started is to brainstorm ideas. Brainstorming, as you probably know, is an idea generation method that aims to come up with new ideas and develop creative thinking. It is an excellent approach when it comes to naming your business.

So grab a pen and paper (or simply use your laptop) and write down whatever name you can think of. It could be a few simple words or whole phrases. Acronyms or nicknames. Whatever you think of – make a note of it!

Use a business name generator

If you are struggling with the brainstorming method or simply need additional inspiration, you can always use a business name generator. With such a tool, you get fashion label name ideas by inputting a few keywords into the generator. These keywords are then combined with keywords in the generator’s database to create unique and catchy suggestions.

Of course you do not have to use the brand name suggestions provided to you outright. Just play around with the names and hopefully you’ll find something that sounds good to you and your fashion label.

Make sure the name is a promotional tool in itself

Even if you have a long way to go before your fashion label is as big as Gucci, Louis Vuitton and Hermes, you want a name that works as a marketing tool in itself.

Lasting luxury brands like these no longer need to run extensive advertising campaigns to get people to buy and talk about their products. The name does the advertising in itself. There is no reason not to try to create a name that will market your entire label, no matter how small or large it is.

And most importantly: stand out from the crowd

By now you hopefully have some good name suggestions you can use for your fashion label. The name should be easy to pronounce and write as well as appealing.

Do not forget, however, that you want to stand out from the crowd. After all, that is what makes some names memorable and others not. The more unique your brand’s name is, the better. But just do not make it complicated. There is nothing worse than a brand whose name is too complicated to even remember. Good luck!

Written by Megan Taylor
Megan is a beauty expert who is passionate about all things makeup and glam! Her love for makeup has brought her to become a beauty pro at Glamour Garden Cosmetics.