The Rise of Fashion in Various Sports


The sportswear industry has massively risen to target athletes from various sports, who have taken into consideration how they look while playing, and off the pitch as well. Some of the popular athletes are in NFL games which offer you the best NFL picks weekly.

The fashion industry has struggled through a lot of obstacles, like the Covid19 pandemic, but still emerged as the winner with the demand for activewear increasing. This is how sports and fashion have integrated seamlessly:


Sportswear has always played a large role in golf, but it’s only recently that fashion has started to become important in sports. The sports industry is being taken to another level with the rise of fashion. 

Great designers like Tommy Hilfiger and Ralph Lauren offer up their line of golfing gear. Traditional brands like Nike also create some amazing styles for players on the course. This creates so many options for someone looking for something stylish while playing this classic game.

The best part about all this? You don’t need to spend a fortune to look good on the links!


Volleyball is another sport that has been making big waves in the fashion department. The world of inspiration, however, isn’t limited to athletes, because it extends to anyone who wants to get dressed up and feel like a star.

The way people play and dress has changed drastically over time, and it’s one thing that makes sports such an interesting topic of discussion. Fashion and sports can be used in many ways, such as helping people feel good about themselves when playing or attending an event. 

It brings together those who share similar interests by creating an environment where everyone looks good. What you wear goes deeper than just appearance, it’s who you are!


The rise of fashion in tennis has been evident over the last few years, as players have become more vocal about their style choices. In 2016, Serena Williams wore a dress by Puma at Wimbledon and it was featured on the front page of Vogue.

Maria Sharapova has collaborated with Ralph Lauren to create her line of clothing, which she launched in 2012. Serena Williams has also partnered with Nike to release several versions of her signature tennis shoes since 2009.

In recent years, fashion designers around the world have aligned themselves with tennis tournaments or individual players. 

For example, Dolce and Gabbana hosted a party for Serena Williams’ wedding in Italy. Alexander  McQueen created outfits for Li Na at Wimbledon and Stella McCartney dressed Eugene Bouchard during Wimbledon in 2015.

It seems these partnerships are mutually beneficial.  Both sides benefit from increased media exposure. Whether it’s through magazine coverage or simply having fans notice their fashion, they simultaneously get free publicity. 


Football is arguably the most popular sport in the world, with footballers as one of the most paid athletes in the world. The sport has changed in terms of fashion, as footballers are now known for their fashion sense. 

The rise of fashion started with David Beckham who is considered one of the best looking footballers ever to play in this game. He was also one of those players who were known for his stylish looks, rather than skills like Pele or Maradona.

Cristiano Ronaldo, one of the best footballers, is also considered a fashion icon. This has seen him score endorsement deals with big brands such as  Nike and Puma.


Basketball is a very popular sport in the United States and Europe. The players are known for wearing fashionable clothes, so much that there are even basketball clothing lines available. 

Some basketball players such as Allen Inversion and LeBron James have their clothing brands. There is also a wide range of options when it comes to basketball shoes, as well as other accessories such as watches, bags, or caps.

Players usually wear jerseys with their team’s logo on them or another shirt with the sponsor’s logo on it. Shoes worn by professional players have become an important part of the game. This is because these items make them look stylish while playing basketball. 


The sports industry is being taken to another level by the rise of fashion. In the past, sports and fashion were two separate entities but that has changed as more athletes are embracing looking good as part of their great performances.

It’s undeniable that brand performance is increasing and brands with the right strategies will continue to reap massively from this rise of fashion in various sports. 

Written by Megan Taylor
Megan is a beauty expert who is passionate about all things makeup and glam! Her love for makeup has brought her to become a beauty pro at Glamour Garden Cosmetics.