SS 2019 PFW got us obsessed! The dresses we’ve seen during the most sought-after week of fashion month were out of this world. We can’t get over the romantic glamour of Valentino or the fierce designs of John Galliano. Feast your eyes on the dresses that literally made our hearts skip a beat.
Animal cruelty is one of the most discussed topics in the fashion industry at the moment. Aside from diversity, inclusivity, and sustainability, brands are also trying to bring justice to animals, and stop using them as a source for clothing, shoes, and accessories. One of the most popular retailers, ASOS, is introducing a huge change to their policy. By the end of January 2019, the online retailer pledges to eliminate all of the products that include silk, cashmere, mohair, and feathers. In other words, they are making a strong step towards protecting silkworms, ducks, goats, and geese.
These four animal-derived materials are often used by numerous fashion houses and labels. Not many customers are aware how the widespread use of these fabrics affects the animals in the most negative way. Luckily, the issues of animal cruelty are becoming more evident, and a lot of brands are joining join the fight for sustainability.
The American animal rights organization PETA strongly praised ASOS’ decision. The brand’s online shop includes more than 850 international labels and is one of the most popular retailers. They followed the decision of Marks and Spencer, Topshop and H&M, who have also announced they will be staying away from mohair. Just recently PETA discovered the cruel techniques used in the mohair industry in South Africa, which led many brands to adopt this resolution.
“PETA applauds ASOS for leading the charge for compassion in fashion. In response to Peta’s campaigns, consumers are changing the face of the industry by demanding that designers and retailers ditch animal-derived materials in favor of cruelty-free alternatives that look great without causing suffering.’- said the director of corporate projects at PETA, Yvonne Taylor.
ASOS already introduced the changes on their website. All of the items that contain silk, mohair, cashmere, and feathers are on sale until the whole stock is cleared. They decided to put all of these clothing pieces, shoes, and accessories on discount, so that the shop will have a fresh start in January 2019.
“ASOS firmly believes it is not acceptable for animals to suffer in the name of fashion or cosmetics. ASOS is committed to working with industry expert groups to support the ongoing research, development, and implementation of animal welfare standards and transparency in the leather supply chain.”- says the retailer’s animal policy on their official website.
In the past year, a lot of luxury fashion houses pledged to stop the use of fur in their designs. Versace, Michael Kors, Gucci, and Furla are joining the ranks of Stella McCartney, Tom Ford, Armani, Tommy Hilfiger in the fight for the animal rights.
Photo Credit: ASOS
Stella McCartney has a lot of things going on these days. After making possibly the biggest power move in her career, she is ready to continue with delivering innovative products and campaigns. The designer just recently announced that she is taking back full control of her brand, which means that she will no longer be in partnership with one of the biggest fashion conglomerates Kering. Back to her creative work, Stella and Adidas previously unveiled the new Parley UltraBOOST X sneakers made of plastic waste from the coastal areas of the Maldives. To promote the new sneaker styles, the designer and the sportswear giant once again tapped supermodel Karlie Kloss.
Karlie fronts the latest Adidas by Stella McCartney campaign where she models the new sneakers as well as other brand new pieces from the designer’s collection for Adidas. In the campaign shots, you can see the gorgeous Kloss sporting vibrant pieces paired with the Parley UltraBOOST X sneakers. The highlights of the Adidas by Stella McCartney collection include multicolored jackets, shirts, and tops you would love to show off at the gym. Karlie models the new offerings while doing a variety of activities which makes this campaign the ultimate blend of style, comfort, and function.
In the campaign, Karlie Kloss shows off a few sneaker styles. There is a colorful textured style that features purple detailing and the Adidas white UltraBOOST sole. Furthermore, Karlie gives a closeup of an insanely chic pastel sneaker with gradient color mix of peachy and pale blue. The Parley UltraBOOST X sneakers feature a new innovative STRETCHWEB technology which allows the shoe to automatically adjust to the ground during any kind of activity. The new sneakers cost $230 and are available to shop at select retailers as well as at Adidas’s online store.
Adidas and Stella McCartney designed the new silhouette as well as the entire collection with sustainability and style in mind. For these sneakers, they partnered up with Parley for the Oceans to use their Parley Ocean Plastic yarn made of plastic waste found in the oceans. The eco-friendly initiative is a step forward for positive change considering the huge problem with plastic waste in the oceans. As Adidas states, they are “Spinning the problem into a solution. The threat into a thread”. Thanks to Stella McCartney, Adidas, and Parley for the Oceans, you can now get active wearing sneakers that reduce waste from the environment.
Photo Credit: Adidas
Stella McCartney is about to make a huge power move in 2018. The beloved British designer is on a mission to become one of the rare female designers that have a full control of their brand. In 2001, one of the leading fashion conglomerates Kering co-founded McCartney’s namesake brand. After 17 years of split ownership, Stella is ready to continue on her own. The designer will buy out Kering’s part and run her brand solo from now on.
“It is the right moment to acquire the full control of the company bearing my name‚Äö√Ñ√∂‚àö√ë¬¨‚àÇ. I look forward to the next chapter of my life and what this brand and our team can achieve in the future,” Stella McCartney said in a statement.
The surprising move is revolutionary in many ways. First of all, there almost isn’t a designer who managed to buy back his/her brand from the big fashion conglomerates such as LVMH and Kering. Stella McCartney’s massive success and the ability to take full control of her brand is a huge statement for all women. There is a lack of female designers in the fashion industry. Moreover, women get the position of creative directors of huge fashion houses much less than men do. The climate for female designers is slowly changing in the last few years. And Stella McCartney is one of those leaders for positive change.
The British designer is able to buy back her brand thanks to a special clause in her contract with Kering. Her uncle and lawyer John Eastman helped her at the time she was launching her brand with a piece of smart advice. Stella McCartney managed to make a deal for an even 50-50 ownership with Kering with the option to repurchase her brand no later than March 31, 2018. The fact that she was able to avoid giving the conglomerate the usual 51 percent is very impressive.
McCartney had many advantages throughout her life and career but that doesn’t discredit her success in any way. She attended Central Saint Martins school and is a daughter of the rich and famous Beatles member, Paul McCartney. Her father helped her at the very beginning of her career, but Stella’s innovative work is what rose her brand to fame and success. Sustainability is in the DNA of the luxury fashion house, Stella McCartney. As a lifelong vegetarian, the designer found eco-friendly and harm-free ways to produce luxury goods. She has launched the “skin-free-skin” and “fur-free-fur” as high-quality alternatives to real leather and fur.
By having a full control of her brand, Stella McCartney can focus even more on bringing sustainability and vegetarian-friendly designs on the luxury fashion market. With her decision to buy back the ownership of her brand, Stella might inspire many female designers in a similar position to follow her example.
Last year we had predictions that 2018 will be the year of fur-free fashion. We are always pleased to hear that more and more fashion labels say no to fur. Last week. Donatella Versace announced that she will no longer kill animals in the name of fashion. San Francisco will also join the no-fur movement starting from January 1. The city’s board of supervisors voted to ban the sale of fur, making San Francisco the largest city in the USA to do so. Every member of the board agreed that the city needs to stop selling fur items. The board hopes that this decision will inspire other cities in the country to follow their steps.
“This has been one of the things on their agenda, especially in San Francisco. We know that when we do things in San Francisco that a lot of times it will get attention nationally and globally. We also feel a big responsibility when we’re in a position like this because it could really make a huge impact,’ a spokesperson of the board of supervisors said in a statement.
After January 1, every retailer that sells apparel or accessories with new fur will be punished with $500 fine per violation. For example, if there are 5 items made of new fur, that will result in 5 violations. For those who have purchased fur to this date, there is a one-year amnesty on the fine. The fur ban in San Francisco is a follow-up to the anti-fur initiatives from other cities in the USA as well as other countries. West Hollywood was the first city in the USA to prohibit the sale of fur back in 2011. Berkeley did the same in 2017. Next, the U.K’s fur ban act “prohibits the keeping of animals solely or primarily for slaughter for the value of their fur”. Other countries that have banned fur farming include Australia and the Netherlands. The Netherlands also has plans to shot down mink farms by 2024. Norway has similar plans, expected to be fully realized by 2025. This country has also banned fur farms.
This year many fashion brands joined the anti-fur family. Besides Versace, Gucci, Diane von Furstenberg, Michael Kors and Jimmy Choo said no to fur just recently. Calvin Klein, Ralph Lauren, Stella McCartney and Tommy Hilfiger have been fur-free for years. Many nowadays customers, especially those who belong to the younger generations don’t support animal cruelty in fashion. Their ethical preferences together with the efforts of animal activists have made many brands to exclude fur from their offerings. It is revolutionary that even entire cities decided to join the anti-fur policy.
Kering, the giant conglomerate of high-end goods, teamed up with London College of Fashion to release the first-ever digital course in luxury fashion and sustainability. The company put their best sustainability specialists to collaborate with LCF in creating an all-access online programme, that will educate and help young, emerging designers. The whole point of the launch is to accent the importance of finding alternative eco-friendly sources and using them properly.
The renowned luxury company stands behind brands such as Gucci, Bottega Veneta, Stella McCartney, Alexander McQueen, Balenciaga, Saint Laurent and many more. Most of its fashion houses already announced that they will go fur-free in the near future. According to Kering, it will be a six-week course, available for everyone who wants to sign up and learn more. The primary goal is to influence all the designers, who are already a part of the fashion industry by helping them implement sustainable principles in their future work.
“We actively work with our houses to craft tomorrow’s luxury via our 2025 sustainability strategy but also wish to contribute to the evolution of luxury fashion as a whole, by sharing our expertise with industry counterparts and educating future generations. Today I am proud that Kering’s partnership with London College of Fashion takes a new step, making education accessible outside of the classroom with this the world’s first open-access digital course on sustainable luxury fashion.”- explained Kering’s CEO, Francois Henri Pinault.
The online course ‚Äö√Ñ√∂‚àö√ë‚àö‚â§Fashion & Sustainability: Understanding Luxury Fashion in a Changing World’ is the first digital one in the world of its kind. Thanks to Kering’s efforts in making the industry a better place, they will influence a large audience in many positive ways. We are talking about MOOC (Massive Open Online Course), meant to educate through real examples drawn from fashion houses such as Stella McCartney, Gucci and more. During those six weeks, all of the participants will be able to follow different podcasts, activities, movies and more. In order to stimulate talented designers, Kering and LCF made the six-week programme accessible online from mobile phones, tablets, and laptops.
Recently, Kering was rewarded with the acknowledgment as the most sustainable fashion conglomerate in the world by Corporate Knights. The company and London College of Fashion already set up a platform, where applicants can sign up and follow the daily activities of the online course. It was constructed in a way that participants can access it at any time, all they need is an Internet connection. The official start date is April 9.
Photo Credit: Kering
One of the advantages, when you’re a daughter of an infamous pop singer, is that your father can entertain the guests at any party you host. Stella McCartney got her dad Paul McCartney up on stage to sing the biggest Beatles’ hits at her Fall/Winter 2018 men’s and womenswear fashion show. The designer showed her latest offerings outside of the fashion calendar at SIR studios in Los Angeles.
The event wasn’t lacking a celebrity buzz by any means. Every famous person you could think of showed face to support the designer. From Katy Perry, Christina Aguilera, Kate Hudson, and her famous mother, Chris Martin, and his A-list girlfriend Dakota Johnson to Emma Roberts, Vanessa Hudgens, and Victoria’s Secret‘s pals Rosie Huntington-Whiteley and pregnant Miranda Kerr. The runway show felt almost like a red carpet event thanks to the long list of celebs who attended.
Stella McCartney’s core values are sustainability and consciousness. When you add these in combination with easy-to-wear clothes is not hard to realize why the A-list clientele loves Stella McCartney so much. The Autumn/Winter 2018 collection represents Stella’s in-between feminine and masculine aesthetic. The designer had a well-developed sense of power dressing way before confident cuts rose to fame. The Autumn/Winter 2018 collection is here to make the life of busy and confident women easier. With relaxed silhouettes, a dose of athleisure and elegance-meets-street vibes there is everything you need to feel comfortable from day to night. Stella McCartney’s eveningwear includes show-stopping metallic pieces and sultry lingerie-inspired silk and lace dresses. Compared to the designer’s previous collection, the Autumn/Fall 2018 features more details, prints, and graphics which felt refreshing.
The menswear part of the collection consists of tailored-to-fit suits and statement pieces that break the simplicity of the other designs. Stella McCartney played with attention-grabbing graphics to add life to her menswear offerings.
One of the highlights of the Autumn/Winter 2018 collection is McCartney’s high-quality faux fur offerings. The designer has perfected the production of ethical faux fur pieces proving that nobody needs the real thing anymore. The leopard print faux fur coats are fun to wear and can’t wait to join you on parties.
Los Angeles may seem a bit unusual location to present a fashion collection, considering that New York is USA’s capital of fashion. Anyway, Stella McCartney is familiar with the West Coast city’s fashion potential and once again proved that she can make any location work.
Photo Credit: Stella McCartney
Stella McCartney is another designer that got you covered for the upcoming holiday season. The British designer teamed up with the online luxury retailer Net-a-Porter on an exclusive capsule collection. It’s a small 10-piece collection that consists of jumpsuits, dresses, outwear, and a few separates. Stella McCartney kept things to her simple design aesthetic but added a few details to get you into the holiday spirit.
Stella’s holiday dresses feature polished silhouettes. As always, the designer focused on the tailoring instead of excessive details. The satin mini dress in dusty pink features a thigh-high slit that adds a bit of sultriness to the elegant look. For events that require full glam, Stella designed floor-gazing dazzling black dress.
The jumpsuits were the highlight of the limited edition capsule. For the ladies who want to trade the little black dress for another black piece, there is a one-shoulder satin wide-leg jumpsuit that Stella wore at the launch celebration of the collection. There is also a satin pale pink jumpsuit(millennials‘ dreams just came true) with double high leg slits and tiny belt.
Stella added a fur-free fur cropped jacket to the lineup when it comes to satisfying the needs of the millennials. Along with her sustainable ways of producing the garments, the designer is a lifelong vegetarian. Her parents Paul and Linda McCartney are responsible for popularizing the animal-free diet to the western mainstream. Back in 2015, the designer debuted her fur-free fur outwear. But Stella didn’t want to have her pieces mistaken for real fur. That’s why she added a “fur-free fur’ label attached to the coats in a visible place. This tag is for people who don’t want to wear real fur and want to explain themselves. Being a lifelong vegetarian, Stella knows that many people would wear this tag with pride.
Lastly, Stella McCartney’s collection for Net-a-Porter includes some separates. You can find silk draped midi skirt, wide-leg satin trousers and a crop top with bow details. All the pieces in the collection put an accent on the modern women’s needs from day to night. McCartney wanted women to be able to mix and match the pieces with the rest of their wardrobe.
The collection is exclusive to the online luxury retailer Net-a-Porter. The pieces retail between $690 to $3540.
The Forces of Fashion is a one-day conference with the best designers in the industry. Marc Jacobs, Stella McCartney, Victoria Beckham and more came in New York City for this fashion conference. These talented designers shared intimate stories with the Vogue editors from their personal life. As always there were very informative fashion-related dialogs. The most successful designers in the industry explained what was like to be a designer in 2017. Take a look at the best moments from Vogue’s Inaugural Forces of Fashion Conference in the video below.
The infamous designer Marc Jacobs shared a hilarious personal story. The designer explained that he wasn’t very knowledgeable about how Instagram works at the beginning. He told a story about how an online flirting with someone turned into a very embarrassing moment. The designer thought he is direct messaging a picture of his behind, when in fact he posted it publicly on his Instagram profile. Marc Jacobs discovered what he did the next day. The only good thing out of this situation was the increased number of followers.
This year the infamous Rihanna joined the Forces of Fashion. Her Fenty by Puma clothing line is only a year old. But that didn’t stop the singer to take her place on the fashion scene with authority. Her brand sets trends and is loved by millennials. The singer talked about her clothing brand as well as Fenty Beauty. She shared that the first woman she saw with makeup was a black woman. So, the main reason why she launched a beauty line is to make everybody included in the beauty industry. Just for the records, Rihanna’s Fenty Beauty is one of the rare beauty brands that carries 40 foundation shades. The brand’s campaigns are full of diverse beauty. Rihanna has given a lesson about inclusivity to the entire industry.
The millennial’s favorite brand Gucci has banned the use of fur. The decision applies to the Spring/Summer 2018 Collection. Gucci sells many fur items, so this is a huge step forward. The fur products are worth between $12-$14 million on annual basis. Among the most popular Gucci products that feature fur are the fur-lined loafers and their coats. Anyway, the brand has decided to replace all the real fur products with faux fur alternatives and new innovative fabrics.
Gucci has used fur a lot in the past. So the decision to ban it from their collections caught the world by surprise. Anyway, the animal rights activists warmly welcomed this decision. Gucci has been working with the Humane Society and LAV (an Italian-based animal welfare group) to join the fur-free alliance. Gucci’s CEO Marco Bizzarri made the announcement during the 2017 Kering Talk at the London College of Fashion.
The brand banned the fur because according to Bizzarri “It’s a little bit outdated. Creativity can jump in many different directions instead of using furs”. And millennials will love the fur-free Gucci. The young generations are much more ethically minded and aware. Gucci’s CEO was worried that youngsters wouldn’t consider the fashion house as a potential place to invest their talent because of the usage of fur. So this was another reason why Gucci is going fur-free.
The creative director Alessandro Michele also supports the decision. Even his most recent collection included fur, so this was a bit surprising. The designer explained that this decision is something that their customers were highly anticipating. So, he agrees that Gucci needed the fur-free concept.
Luckily, many luxury brands went fur-free lately. One of the first brands that became fur-free was Calvin Klein back in 1993. A conversation between Mr. Calvin Klein and activist of PETA (the People for the Ethical Treatment of Animals) convinced the designer to stop using fur in his collections. Ralph Lauren made the same decision in 2006. Tommy Hilfiger followed their example and became fur-free in 2007. One of the most pleasant surprises was the online luxury retailer Net-a-porter. The luxury fashion giant removed all the fur products from its website earlier this year. For years Stella McCartney focuses on sustainable ways of production without harming the environment or animals. The use of fur in fashion is still present, but at least there is a slow progress in the last decade.