It’s quite hard to believe that Kylie Jenner is about to turn 21 on August 10. With a beauty empire of her own, an adorable daughter and huge fan base, the star has multiple reasons to celebrate big. On top of that, Forbes announced Kylie as the youngest self-made billionaire to-be just recently. Although the self-made part is quite questionable, the youngest KarJenner star has undoubtedly achieved a lot when it comes to business. In an entrepreneur’s fashion, it’s no surprise that she decided to capitalize on her 21 birthday with a fresh Kylie Cosmetics collection. The upcoming “21 Collection” is “the most personal collection” she has ever done. Her face is all over the packaging, so, things are really getting personal.
Kylie Jenner, the founder of the infamous cosmetics brand is coming out with a new collection with the trendiest colors of the summer. Her brand, Kylie Cosmetics is always in sync with the latest trends. The rose gold eyeshadow trend is huge on Instagram right now and Kylie Cosmetics is making sure that its fans won’t need to look at some other place to hop on the latest makeup trends. The “Sorta Sweet” collection consists of eyes and lip products that will turn you into a rose gold goddess.
One of the most exciting products in the collection is the 9-pan eyeshadow palette with a selection of beautiful earthy matte tones and mesmerizing rose gold shimmery eyeshadows. Kylie Jenner already has a few palettes with brown and gold tones like the Bronze Palette and the Burgundy Palette, but this one consists of mattes that are on the cooler side as well as soft pink and gold shimmers. The new Sorta Sweet eyeshadow palette by Kylie Cosmetics is ideal for both natural and excessive glam. The colors are universally flattering and perfect for creating day-to-night looks. Kylie Jenner is an absolute master when it comes to the packaging. The Sorta Sweet palette comes in a matte black box emblazoned with the brand’s name and signature eye logo in metallic gold.
To hop on the rose gold trend in style Kylie is also releasing a new lip trio with the same name. The Sorta Sweet Lip set includes the shades Boy Bye, Glitz, and Maliboo. Fans of Kylie Cosmetics will recognize that these are existing shades but the brand decided to put them together in a set because they make the perfect rose gold combo. The trio consists of two liquid lipsticks, one carries a neutral tone while the other is a rose nude. Lastly, the rose gold glittery lip gloss will look gorgeous by itself or on top of the lipsticks. The Sorta Sweet lip trio is packed in a cute box covered in pink and gold candies.
There is no word on the price yet, but considering Kylie’s previous launches, the Sorta Sweet eyeshadow palette will probably cost $42, while the lip trio will be priced at $48. Kylie Jenner confirmed that the “Sorta Sweet” collection will drop on June 28. If you are into neutral shades and ready to rock the rose gold trend on your face this summer, Kylie Cosmetics offers everything you need in one collection.
Photo Credit: @kyliecosmetics/Instagram
In case you have no idea how to treat your mom for mother’s day, let Kylie Jenner show you. The beauty mogul is letting her mother Kris Jenner create her own makeup collection with Kylie Cosmetics. This is a rare privilege of the Kardashian-Jenner family, but the good news is that Kris got all moms covered. The famous momager is teaming up with her daughter’s makeup brand on a collaborative collection that will drop just in time for Mother’s Day.
In the past, Kylie would announce her new drops on her social media accounts, but this time Kris took drastic measures to announce their partnership. The KarJenner’s mom took over all of Kylie Cosmetics social media accounts. This wasn’t just any takeover but an actual hacked accounts. Kylie Cosmetics Instagram, Twitter, and Facebook have been transformed into Kris Cosmetics accounts. The beauty mogul herself posted a simple Instagram story on her personal account that read: “@kyliecosmetics is hacked.”
Since we cleared the confusion around the brand’s hacked accounts, let’s see what Kylie and Kris have up their sleeve for Mother’s Day. First of all Kylie Jenner is the absolute queen of innovative packaging and her collab with mom Kris Jenner won’t be an exception. All of the products come in fabulous packages topped with fun names. Kris Jenner’s fierce momager face is all over the collection. There is an eyeshadow palette, a lip collection, face palette, lipstick and a liquid lipstick. The eyeshadow palette includes 12 matte and shimmery eyeshadows with hilarious names such as “I’m watching you” and “It’s an emergency”. Among the names, you can spot Kris Jenner references such as “10% and “Vodka Tonic”. As you can see the packaging is as fun as it gets.
The Mini Lip Collection comes in a black box that reads “MOMAGER” with big white letters. There are 8 mini lipsticks that range from mattes and velvets to glosses. The pressed powder face palette has probably the most eye-catching packaging. Kris Jenner’s face topped with chic metallic sunglasses is all over the face palette. Inside, there are four powder products to get your cheeks on point. This palette includes highlighters and blushes.
Lastly, the individual lipsticks carry the name “Give me a Kiss”. So far, Kris Jenner revealed only the traditional lipstick which is a pretty peachy shade. Don’t let the name full you, the packaging is covered with metallic silver middle finger graphic. According to the momager, this is her favorite packaging.
There is no word yet on the pricing, but Kylie Cosmetics a.k.a Kris Cosmetics at the moment will for sure announce all the other details very soon. The collection drops on Mothers Day, on May 13, so luckily the wait is almost over.
Photo By @kriscosmetics/Instagram
Brace yourselves for another Kylie Cosmetics collection. Every single Kardashian/Jenner collaboration is golden, so the beauty mogul decided to team up with another sister. So far the youngest sibling released lines with Khloe and Kim. Now it’s finally time for Kourtney Kardashian to share her makeup wisdom and create her favorite products. The Kourt collection from Kylie Cosmetics will be available very soon.
Photo Credit: Kylie Jenner/Snapchat
The internet is already going crazy about the new sister collab. Kylie has been working very hard lately. Right after she gave birth to her daughter Stormy the reality star released a collection dedicated to her. Just weeks later she also launched new lip kits in gorgeous spring shades. The next big thing for Jenner is the partnership with her sister Kortney. The oldest Kardashian sister already owns a shade named after her in the Kylie Cosmetics lip kit range. The Kourt K is a gorgeous dark burgundy color.
Photo Credit: @kyliejenner/Instagram
No one teases a new product like Kylie does. For every new release, she knows just the right ways to advertise. The makeup mogul once again took it to Snapchat to give a first look at the collection. From what the reality star showed, we know that the Kourt line will include three palettes. All of them feature a gorgeous packaging, which is recognizable for Kylie Cosmetics. One is in a gorgeous pastel blue, the other one in a mint green and the last one in soft pink. The word Kourt is written on the front in a holographic print. The sisters wanted to keep everything else a secret, so we don’t know what kind of product is hidden in the palettes.
Photo Credit: Kylie Jenner/Snapchat
The one product they completely revealed is the set of lip glosses. Their packaging is a complete opposite of the soft pastels used for the palettes. The lip glosses feature a fierce metallic lid and are decorated with the word Kourt in shiny metallic letters. From the tease, you can see one statement orange color, a bold red hue, and a brown lip gloss.
Photo Credit: Kylie Jenner/Snapchat
Celebrities are officially killing it in the makeup industry. Every single collaboration and partnership sells out in a matter of hours. When you put together two of the most influential last names in the beauty industry, this is where things get even better. The official launch date is still unknown, but there will be plenty of Snapchat stories and teases, you can count on that.
Kylie Jenner‘s daughter Stormi is only weeks old but she already has a whole makeup collection dedicated to her. The beauty mogul decided to keep her pregnancy a secret, but she was apparently very busy away from the cameras.
“I worked on this pretty much my entire pregnancy. Right after we chose Stormi’s name, her name really inspired me. I spent a lot of time on this collection and put a lot of detail into it,” Kylie revealed.
The 20-year old new mom has involved pretty much every of her female family members into her beauty business. Her sisters Kim and Khloe have previously released their own makeup collections together with Kylie. Now, her oldest sister Kortney is rumored to be launching a collection as well. Kendall Jenner is the only one who hasn’t released anything together with Kylie Cosmetics, but that is most certainly because she is currently the face of Esteé Lauder. Now, the youngest member of the Kardashian-Jenner clan Stormi is launching a makeup collection before even she is aware of it.
Dubbed “The Weather Collection”, Stormi’s beauty launch includes matte lipsticks, eyeshadow palettes, highlighter palette and glitter eyeshadows. Every product carries a weather-y name inspired by Stormi. There are 3 new bullet lipsticks: Nova, Nightfall, and Cosmic with lightning bolts engraved on them. For those who prefer glossy lips, there is the pale pink-hued Flash Glitter Gloss packed with ultra reflective glitter.
Next, Kylie revealed two super-pigmented eyeshadow palettes clearly inspired by her daughter’s name. The first one, dubbed “Calm Before The Storm”, includes a mix of insanely pretty pastel mattes and gorgeous soft glimmery eyeshadows. The “Eyes of The Storm” eyeshadow palette is a bold mix of mattes and glittery metallics. Each palette contains 10 pots with sweet names that nod to Stormi.
One of the most exciting products of the Weather Collection are the glitter eyes eyeshadow duos. There is a total of four blinding liquid eyeshadows that range from soft rose gold to electric blue one.
The highlighter palette from the Weather Collection includes 4 high-shine pots that will make your cheeks look like a glazed donut on a hot summer morning. There is also another shimmery product that comes in a dusty form packed in a yellow pot that promises to give you an “all-over glow”.
The entire collection will drop on February 28, at 3 pm PST. If you want to get your hands on it, you better set your alarm, because Kylie has a history of selling out products in a matter of hours.
Photo By @kyliecosmetics/Instagram
We only have a few days left from 2017, which was a revolutionary year on many levels. From activism and women’s empowerment to rising of inclusivity in beauty and fashion, it’s safe to say that we did a lot of good things this past year. After so many innovative trends we loved and hated, the question is what to expect for 2018? More revolution is one of the answers, but take a look what else might go big in beauty in 2018.
More Inclusivity
Photo By @fentybeauty/Instagram
Rihanna was one of the main advocates for beauty inclusivity in 2017 with her Fenty Beauty brand that dropped 40 shades of foundation. Huda Beauty followed up with 30 shade foundation range. Furthermore, Kylie Cosmetics offered whopping 30 shades of concealer, which makes it the most inclusive concealer range in the beauty industry. Color cosmetics got more inclusive as well, with brands dropping 30 to 40 lipstick shades that flatter any complexion. If brands want to be competitive in 2018, they have to try even harder than this. Aside from universal drops like these, cosmetic brands will continue to invite diverse models to front their campaigns.
J-beauty Might Beat K-beauty
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We always asked ourselves what’s Asian women’s secret for a flawless skin. K-beauty gave us the answer by introducing affordable products that help you achieve the “glass skin” effect. It turns out that many K-beauty products originate from Japanese beauty secrets. Anyway, the Japanese economy wasn’t at its best lately, so companies couldn’t invest much in new ideas. On the other hand, South Korea predicted the potential and invested in the beauty industry. But now that Japanese economy is recovering, K-beauty brands might face some serious competition on the market.
Luxury Isn’t What it Used to Be
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In 2018 people will get more value for their money, but will also pay less. Many innovative brands appeared on the beauty map thanks to their affordable products that actually work. Colourpop turned the beauty world upside down with its $5 super shock eyeshadows when it first launched. Now the brand is available in Sephora. The innovative skincare brand The Ordinary that’s a part of The Abnormal Beauty Company Deciem became a serious competition to luxury brands that offer similar products. With prices that start at less than $5 and thousands of positive reviews, The Ordinary became one of the most popular affordable luxury brands. The quality isn’t defined by price anymore. Expect to get more and pay less for beauty in 2018.
Clean Beauty
Photo Credit: Dermstore
There is a huge misconception with the term “natural beauty” and in 2018 things are about to get more clear for us. Clean cosmetics don’t have to necessarily be natural. On the other hand, “natural” doesn’t mean harmless. We are about to upgrade our beauty routines with more clean products in 2018. Clean Beauty means free of harmful ingredients such as silicones, parabens, and sulfates (especially SLS). Unfortunately, many natural products have these in their formulas. So before you get tricked by the term “natural” read the small text on the packaging and see what’s in the product.
Products That Fight Pollution
Photo Credit: beautyandthedirt.com
Another important thing is anti-pollution skincare. People are getting more conscious that the pollution and other factors such as air conditioning, heating, and captive bacteria affect their skin. They are more and more interested in brands that help the skin fight against these factors.
Although the public believes that Kylie Jenner is pregnant, she doesn’t seem to be taking it easy. Her almost billion dollar beauty brand just dropped never before released products. The beauty mogul patiently waited for all craziness around her Holiday collection to pass and broke the internet again. The new Kylie Cosmetics drop includes 30 shades of concealer and 20 shades of hard lipsticks.
Since Rihanna made history with her 40 shades of foundation, cosmetic brands are under fire for not being inclusive enough. Kylie Jenner wanted to keep up with the efforts for inclusivity in the beauty industry and brought a concealer shade for every complexion from the fairest to the darkest. For a while now there is a foundation battle going on between Huda Beauty‘s foundation that comes in 30 shades and Rihanna’s Fenty Beauty one. Kylie Jenner’s concealer will most certainly be reviewed, compared, swatched and buzzed like these two products in the following period.
The concealers are part of Kylie Cosmetics‘ fancy Silver Series. What’s impressive is that Kylie Jenner (usually not celebrated as a champion for diversity) thought not only about different skin tones but undertones also. Based on the swatches, we can see that Kylie Cosmetics dropped probably the most inclusive concealer range ever. Pinkish, olive, yellowish and neutral undertones are available in Kylie’s 30-shade concealer range. The concealers come in transparent packaging with silver closure and the brand’s name written with silver letters. This is the first time that Kylie Cosmetics tries the complexion space. As of face products, the brand offers blushes and “Kylighters (highlighters).
The second surprise, also part of the #SilverSeries are hard lipsticks. Lipsticks are something that Kylie Cosmetics is best known for, but the brand hasn’t launched traditional lipsticks so far. Kylie Cosmetics is having another impressive first time with the new creamy lipsticks. Packed in a chic silver bullet, the lipsticks look like Kylie Cosmetics’ next big thing. Kylie Jenner has dominated in the liquid lipstick category since her debut launch of 3 nude lip kits back in 2015. Now the beauty mogul is on a mission to break more records with 20 brand new shades of tubed lipsticks. Described as “highly pigmented and hydrating with a creamy satin finish,” the new lipsticks come in an array of colors from softest nudes to bright red and vibrant purple one.
Kylie Jenner teased one more surprising product also part of the Silver Series. The 3rd product is still a mystery and fans are religiously checking the brand’s account for more details. The Kylie Cosmetics new drops are set to launch on December 13.
Photo Credit: @Kyliecosmetics/Instagram
