Top 5 Essential Tips On How to Start A Jewelry Business


Have you decided to turn your skill at making jewelry into something more than a pastime? Well, now seems to be the best time to do it – in 2021, US jewelry sales grew 27.5% to reach $47.1 billion and the value of the jewelry market is expected to increase to about $307 billion by 2026.

Starting your own jewelry business can earn you extra money or a full-time living, but you should be aware that the competition in this industry is fierce. So if you want to promote your jewelry design company, you’ll need to put in a lot of planning and effort. 

We’ve listed the top 5 things you need to know before opening and starting a jewelry business.

1. Define Your Niche

Defining a niche market is crucial when launching any kind of business. Some examples of jewelry niches include glamorous evening wear and fashion jewelry, fine jewelry products, eco-friendly jewelry, boho jewelry, and rustic jewelry.

In order to identify a niche market, you’ll need to conduct some research. Who are the customers for the jewelry you intend to sell? What do they find interesting? What spending patterns do they have? It’s also crucial to take your interests, abilities, and experience into account while choosing a niche.

2. Create a Jewelry Business Plan

Your jewelry business plan should describe your company’s objectives and the strategy you’ll use to accomplish them. Your target market, product offers, marketing approach, and financial projections are a few of the key elements to include in it. 

Your business plan will not only keep you organized and motivated, but it will also make it easier for you to get money from banks or investors.

3. Pick a Name for Your Business

The name of your jewelry business is one of the first things your customers will notice, so you need to make sure you pick one that’s original and easy to remember. Your business name should reflect your target market and the type of products you sell. Here are a few pointers to have in mind when picking your company’s name:

  • Pick a name that is simple to pronounce, remember and spell
  • Use Google to check if the name is already being used by another company
  • Check if the name you’ve chosen is protected by a trademark
  • Verify if the domain is accessible.

4. Register Your Jewelry Business

After you’ve written your jewelry business plan and chosen the name for your jewelry business, it’s time to register your company with the relevant government agencies. This includes obtaining a tax ID number, opening a bank account, and registering your business name. Additionally, you must decide what category of company entity you want to register as (LLC, sole proprietorship, corporation, partnership, etc.).

The SBA includes a variety of tools and in-depth guides to support you during the sometimes difficult process of registering your business. Research is very important, and if you have any trouble, it’s best to speak to an accountant or a lawyer.

5. Brand Your Jewelry Business

The next step is to establish a brand that’s connected to your jewelry. As part of this, you should focus on the elements that represent your brand visually—logo, tagline, business cards, packaging, as well as social media accounts, and your business website to promote your work and help you build your brand image. 

Although building a brand can require some time and effort, it will ultimately be worthwhile. It will make your company more recognizable to consumers and help you set yourself apart from the crowd.

Final Thoughts

Starting a business can be intimidating, especially in an industry as competitive as jewelry. But it is also an industry you can enter gradually. Start your business by creating a thoughtful business plan. Ensure that you are reaching the right audience by effectively representing your business. Post appealing and useful content on various social media channels to establish a strong online presence. Finally, make sure to have enough cash on hand to cover any emergencies until your company is finally self-sufficient.

And don’t forget – being genuine, believing in your creative instincts, and paying attention to your customers are the best ways to stand out from the competition. 

Written by Megan Taylor
Megan is a beauty expert who is passionate about all things makeup and glam! Her love for makeup has brought her to become a beauty pro at Glamour Garden Cosmetics.