Uplive and Hekka Redefined Summer Fashion at Miami Swim Week 2022
AIG-owned Uplive and Hekka showcased a brand-new swimwear collection following the unrivaled success of their first collaboration during New York Fashion Week earlier this year.
Hekka and Uplive made big waves this July in Miami South Beach with their runway event for Miami Swim Week 2022. During the world’s largest swimwear fashion event, Hekka joined other established fashion brands and debuted their 2022 collection. This year the event focused on rediscovering travel and holiday breaks, as designers from over 70 countries attended Miami Swim Week to share their visions for the hottest summer looks.
Back in February, Uplive and Hekka collaborated to showcase the latest collection in New York Fashion Week, with the creative digital show to enable audience to participate the show through Livestream. With the great success of their NYFW event, Uplive and Hekka bring this new way to the the iconic Miami Swim Week. This time, Hekka launched “Style de Vie”, a 25-piece capsule collection of swimwear essentials, at Miami Swim Week 2022. Partnering with Uplive, the leading global video platform, the fashion brand brought its inspired beach collection to new audiences, leveraging the impressive grip Miami Swim Week had on the fashion world this week.
As the second time Hekka and Uplive collaborated this year following their successful co-hosted event at New York Fashion Week, Hekka’s new line is bringing some of the hottest, versatile looks on the affordable designer swimwear arena. Also, Uplive is more ambitious to deliver their value, which is diversity and inclusion to the world. During the Miami Swim Week, Uplive is not only collaborating with Hekka to showcase the latest collection, but also sponsor the whole event to support over 200+ global swimwear designers.
As mention by the CEO of Uplive USA Christine Xu: “We’re pleased to showcase the world’s top swimwear fashion event, providing designers and fashion companies at Miami Swim Week with a massive global audience on a premier video platform. As a platform for global performance and discovery, Uplive will both inspire and showcase creativity through this event.”
Utilizing Hekka’s unique “real-time fashion” platform and Uplive’s unrivaled global reach, the runway event aimed to reach new audiences in an increasingly more digital world. This is the latest successful event from the two brands, after their debut collaboration for New York Fashion Week. During the most glamorous event in the fashion calendar, they delivered a unique experience combining real-time runway shows with the power of digital broadcasting and e-commerce.
The Hekka – Uplive NYFW event gathered celebrities, influencers and fashion icons together for the first of its kind see-now-shop-now fashion show that allowed users to stream all looks straight on the Uplive app and shop them in real time on the Hekka platform. Their latest stunt during Miami Swim Week followed the same model and allowed all attendees (those on front row or at home via the Uplive app) to be part of the swimwear extravaganza like never before.