Roland Mouret is celebrating his 20th anniversary of his label this year. It’s safe to say that after 20 years in the fashion industry, he understands what type of clothes his clientele is looking for. His latest collection, Pre-Fall 2017, features bright and attractive shapes with a dose of a classic feel. Roland doesn’t let trends dictate his designs, he prefers to listen what his customers have to say and translate their feedback into a collection that matches their taste and needs.
“It’s not about trying to be someone else,” Roland said. “For me, it would be so wrong to try to be Vetements, because my customer is not that person.’
Roland Mouret’s designs follow the woman’s silhouette in a sensational and romantic way. Women who wear his designs like to express their sexuality and at the same time keep it classy without revealing too much.
Mouret has an interesting practice. Instead of looking for inspiration somewhere else, he likes to get inspired directly from his customers. He would interact and socialize with his loyal customers or even spend hours selling clothes at his store in Carlos Place in London. This gave him a chance to talk face to face with women who wear his clothes. Roland specifically asks his customers about their opinion on what suits them best with their physique and personality.
In the Pre-Fall 2017 collection, we witnessed a strongly defined waist on almost all of his designs. Shaping pencil skirts were paired with tight crop tops with a delicate decoration along the edges of the sleeves. His dresses were a combination of structure and drape featuring asymmetric necklines and irregular hemlines. Some of the dresses revealed a hint of shoulder while others focused on the sensuality of the bare woman’s back.
A great surprise was Roland’s variety of jumpsuits both solid and with embroidered flowers. Same as his dresses, the jumpsuits were asymmetric and tailored to enhance the assets of the woman’s body.
When it comes to outwear, Roland included bomber jackets embroidered with abstract flowers perfectly wearable with wide-leg trousers and skirts. Coats were at the blackest black, tightly belted at the waist featuring fluid sleeves and uneven hemline.
Mouret started selling separates, too. According to his statistics, they account for 50% of the sales. Among the pieces that are sold as a separates you can find double-face satin trousers and tops that accent the waist.
Photo Courtesy of Roland Mouret