Nails Inc. is blessing us with an innovative new lip collection. The U.K-based brand is well known in the beauty world for their vibrant nail polishes. Now the cosmetics company decided to expand into a makeup line. And their first drop is more than exciting. Thea Geen, the founder of Nails Inc. named the collection INC.redible.

Photo Credit: @incrediblecosmetics/Instagram

Thea is one of the most innovative people in the beauty industry. She started her brand as a small company with the help of investors. Today Nails Inc. is one of the most famous nail polish brands in the world. It was about time that Green expanded into makeup. And the beauty mogul didn’t want to release products that will be similar to anything else on the market. She wanted her debut drop to be unique.

Photo Credit: @incrediblecosmetics/Instagram

“I wanted to create a cosmetics range with a positive spirit that captures how beauty should make you feel. INC.redible is about being your most incredible self. INC.redible girls embody this state of mind – they speak their mind, they know what they want, they keep it real and together they are even stronger. We could have just matched lipsticks to our existing Nails Inc range of colors, but that would have been quite limiting and not exciting enough. Instead, we wanted to have wearable trends so women can be in fashion, without feeling foolish.”- Thea said in the press release.

Photo Credit: @incrediblecosmetics/Instagram

Photo Credit: @incrediblecosmetics/Instagram

INC.redible’s first release includes 54 items. In the collection, you will find anything you need for your lips. The brand is launching metallic lipsticks, iridescent lip glosses, satin lip glides, matte liquid lipsticks and much more. Aside from this, Green announced a few more products. She will release an affordable smudge fix eraser for only $8 and a special remover for long-lasting lipsticks for the same price.

Photo Credit: @incrediblecosmetics/Instagram

Photo Credit: INC.redible

Photo Credit: INC.redible

You’ve probably seen the stunning transparent lip balms with tiny real flowers in them on your Insta feed. The INC.redible collection will include their version of those. These lipsticks are a real treat for your lips thanks to the moisturizing ingredients such as Vitamin E, avocado, and rice bran. You can purchase these amazing lip products for only $10.

Photo Credit: INC.redible

Photo Credit: INC.redible

Photo Credit: @incrediblecosmetics/Instagram

The mesmerizing lip products are already available on Nails Inc.’s official website. If the ones you like are not available, you can wait until December 26. In one week the INC.redible collection will make its debut in Sephora. Every single product in the line is under $15.

Photo Credit: INC.redible

Photo Credit: INC.redible

We live in a beauty demanding world. Everything from your head to the toes has to look on point. Of course, is not a rule, but just a simple scroll through your Instagram feed makes you want everything from a pro-makeover to gorgeous nail design. The beauty obsessives love this situation. Everyone from celebrities to beauty influencers is serving new and exciting looks we can all copy. Thanks to social media you have multiple options when it comes to nails. Plus now is a holiday season and you deserve to treat yourself with a gorgeous mani. It’s up to you if you will go full glam or minimalistic. Some workplaces don’t allow manicures with 3d decorative elements, so make sure you know the code first.

Anyway, if you have the freedom to do whatever you want with your nails, don’t waste precious time. Immediately schedule an appointment at the nail salon and get the chicest manicure. If you are wondering what do we consider as the chicest nail art, look through our gallery below. You’ll recognize all of the over-the-top nail designs we want you to flaunt this season. The crystal inspired mani is one of our favorite. You can choose your favorite crystal and ask your nail pro to transfer it to your nails. The amethyst nail design is currently one on our must-have list. Imagine the unique beauty of this crystal on your nails in its full effect. You’ll blind everyone with your unique nail design.

Try minimalist graphic nails if you are on the simpler side. These nail designs blend seamlessly with toned-down business outfits. You can make your nails an inseparable piece of your business attire just by choosing the right nail design. We also advise you to keep the color palette neutral if you are in a position where you shouldn’t wear distracting items.

To channel your inner diva opt for glitter, metallic and holographic nails designs. It’s that time of the year when you can be extra without being judged. If you are a chic who loves everything sparkly and over-the-top get a fancy nail design that will make you stare at your nails all the time. Don’t forget to explain everything with your hands – of course, everyone has to see that glamorous nail design you just got.

Flip through our gallery of insanely gorgeous nail designs you just won’t be able to resist. Pin the ones that made your heart skip a beat and visit your nail lady ASAP.

Photo Credit: Pinterest

Nails Inc. is always looking for new things to add into the world of beauty, and their new Paint Can nail polish has us reeling. Designed just like a regular spray can of paint, this idea seems so simple but there is a clear level of innovation behind it.

In order to use this product, you must also have Nails Inc.’s 2-in-1 base and top coat. So your first step will be to apply the base coat and let it dry, like usual, before grabbing the polish can. Make sure you have a designated spraying area that’s covered in something you don’t mind getting messy! Then you shake the can and spray the polish directly onto your nails (don’t worry about how much touches your skin!) from about 10-15 cm away. You can apply a top coat if you want it to last longer, but this isn’t necessary for the process.

Once your nails are dry, you can just wash your hands in warm water and soap, or even using a face wipe. And then you’re done, and can enjoy your beautiful nails! Or, instead of applying the base coat to your naked nails, you can spray it over your already-painted nails for a quick and easy change.

The best thing about Nails Inc.’s spray-on nail product is easily that it takes out the awkwardness of trying to polish your dominant hand! I personally have a tendency to make a mess of my dominant hand when I polish my nails, and this spray can would really help out with that. So I can’t wait to get my hands on it – or, rather, get it on my hands!

This could really cut down on the time spent painting your nails, since it will only take about twenty seconds to cover both of your hands. The only waiting time you’ll have is applying the base/top coat and waiting for it to dry – but you already have to do that anyway! The nail spray has gone through testing procedures, which have come back saying the product is fun and easy, so once the trial selling period is over, we’re hoping to see a lot more

This product will be available beginning November 12, and can be purchased for £10 on the brand’s website, Sephora and Net-a-Porter. The product is available for preorder on their website. And, of course you’ll need the 2-in-1 base/top coat, which is £8. The only colors being offered are Hoxton Square (hot pink) and Shoreditch Lane (silver), but if the product goes over well, hopefully we’ll see new colors on the market soon. Tests have said the product is fun and easy, so once the burst of reviews comes back, we’re hoping to see great things come from the idea, with a lot more variety as time goes on.

Photos courtesy of Nails Inc.

Nails Inc. is 15 years old! And in order to mark the occasion, the collaboration with super popular It-girl Alexa Chung was formed, and was meant to present a super impressive and cool nail polishes collection, which would combine the benefits of the most impressive vibes of the label’s philosophy with the character of Alexa. This has given birth to the absolutely unique and chic Nails Inc. Alexa Chung fabric inspired 2014 nail polish collection that every girl should consider when picking shades for this year!

The interesting design of the bottle has been carried out by Fabien Baron, and they are 40% bigger than the traditional Nails Inc. bottles. The brush has been redesigned, too, and the purpose is to add some possibilities of a better control and easy application. The six major nail polish tones that the Nails Inc. Alexa Chung fabric inspired 2014 nail polish collection encompasses look like forming the big six of Alexa’s fave shades and textures from the brand. Thus, they go as follows!
• Alexa Lace in Red – The fine detail of lace has been brought to life using the latest red matte particles in different sizes creating a delicate lace effect, especially when applied over your favorite nude.
• Alexa Cashmere in Mink – gorgeous warming mink shades of matte polish are fused with pure glass pearls to provide a subtle sheen and a luxurious Cashmere texture.
• Alexa Silk in Black – smooth and rich shades are complimented by a fine pearl which flows through the polish like silk.
• Alexa Leather in Black – inspired by Alexa’s love of our black leather polish, we’ve dedicated this best-selling and award winning polish to her. The polish uses cutting-edge technology which allows it to dry with a matte leather texture.
• Alexa Camouflage – blending a mix of green and nude metallic and matte particles to create an innovative camouflage effect for the nails.
• Alexa Sequins in Black and Gold – fine matte black particles provide the perfect backdrop for the bold gold metallic glitters, giving the effect of an amazing sequin dress.

The wonderful Nails Inc. Alexa Chung fabric inspired 2014 nail polish collection will be available in August and we’ll have the chance to enjoy all of the benefits it presents. Also, some impressive and useful nail care options are said to be launched along with this line in the framework of the production of the brand’s nail care range Nailkale. The main hit about them is the formula, that’s planned to be enriched with kale extracts, vitamins A, C, and E and the brand’s fave Regenerating Complex for extra support and advantages for nails. So we are really impatient to see what this line is actually made of!

Photos courtesy of Nails Inc.

Leather is definitely a huge trend now, and as the spring/ summer 2013 fashion trends reveal, the refined material will still be hot in the new warm season to come. While some fashionisers don’t know how to wear leather and quite often shy away from leather goodies, agree that nail polishes with a leather effect can hardly be passed by indifferently. Nails Inc has launched a new innovative collection of leather effect nail lacquers, titled ‘Bling It On Leather & Skulls’. The fantabulous Nails Inc Leather Effect ‘Bling It On Leather & Skulls’ nail polishes are definitely the most desirable ones of the season, as after all it-girl Alexa Chung also chooses these special effect nail lacquers (she wore it at the British Fashion Awards 2012).

Besides a special texture resembling real leather, the Nails Inc Leather Effect ‘Bling It On Leather & Skulls’ nail polish collection also features the hottest and most demanded colors of the season, which are black, a neutral one and a passionate red color with a matte finish. Moreover, the brand has included four spectacular crystal embedded skull jewels in its leather nail polish sets for you to add it on your leather nails and bling up. You can make your choice from the following stunning nail lacquer hues available:
• Noho – black
• Shoreditch Lane – mulberry
• Soho Mews – tan

It’s no longer difficult to achieve a special effect on your fingertips. You just have to apply your favorite leather nail polish from the Nails Inc brand and wait until it completely dries out. No need to go for a top coat for the magical leather touch, as the nail lacquers will already do their task. To make your nails look even more spectacular, you can apply the glue attached in the set and then stick the crystal skull on your nails. Sounds pretty cool, doesn’t it? So keep an eye on the Nails Inc Leather Effect ‘Bling It On Leather & Skulls’ nail polish collection and make sure to get your favorite shade, as soon as they become available.

Photos courtesy of Nails Inc

Diversity is the main word for the new summer season in terms of fashion and style. We can see daring prints and more modest monochromatic options, eye-catching brighs and lovely pastel tones, masculine-inspired pieces and sophisticated ladylike looks. Options are endless and we are lucky, as everyone can find something matching her taste and preferences.
When it comes to the new season nail lacquers, diversity still continues to be the buzzword, as we can see sizzling neon tones, glam-glitzy shimmering hues, ice-cream shades and timeless nudes that are here to make the best out of your nails and complement the look of the trendiest summer outfits. The latest Nails Inc Neon & Nude Collection for spring/summer 2012 is one fantastic lineup comprising six mini lacquers, three nudes and three neons, hues that match all skin tones and look amazing with any outfit. The collection brings highly pigmented creamy nail colors, all inspired by catwalk and all simply dazzling. Just wear them individually or mixed and matched for the most mesmerizing results!

The Nails Inc Neon & Nude Collection for spring/summer 2012 is composed of the following lovely hues:
• Notting Hill Gate – neon pink polish
• Portobello – neon coral polish
• Westbourne Grove – neon yellow-orange polish
• Jermyn Street – perfect taupe polish
• Porchester Square – muted mushroom polish
• Cadogan Square – classic camel polish
The Nails Inc Neon & Nude Collection for s/s 2012 is already available for purchase and retails for £22.

Photos courtesy of Nails Inc.