Feast your eyes on the highlights from the Max Mara Resort 2019 show in this video.
Max Mara cast a few generations of supermodels to present its Fall 2018 Collection at MFW. The Italian fashion house also invited the hijab-wearing Halina Aden to model the modest ensembles paired with hijabs. There weren’t many camel coats, but Max Mara stayed true to its confident tailoring that celebrates powerful women. See the biggest highlights of the collection in this video.
Photo Credit: Getty Images
Bella Hadid and the luxury brand Max Mara teamed up once again on a new campaign. The world-famous model stars in their latest accessory ad material for Spring 2018. For the second time in a row, the superstar modeled their new releases for the upcoming season.
In the official pictures, Bella shows off Max Mara’s brand new bag. There are only several pictures released so far, but we hope for more. Steven Maisel was the mastermind behind the lenses. He is one of the most iconic photographers, known for his work with celebrities such as Madonna, Mariah Carey, and publications as Vogue, W Magazine and more.
Hadid looks sensational while flaunting two new styles of the handbag by Max Mara for Spring 2018. The first design is an ivory double handle bag, also available in a bold coral shade. It features a long adjustable and removable shoulder strap. The small outer pocket gives the handbag a chic vibe. This style costs around $1,300. In the shots, Bella rocks a chic outfit: a trendy strapless gingham dress over a navy blouse.
The second one looks exactly the same, but it’s a bit larger. This style comes in two colors, black and brown. The bag is on the pricier side, sold for around $1,400. The attractive supermodel holds the gorgeous black design, wrapped up in a chic white coat with black and navy details.
The younger Hadid sister was announced as the face of Max Mara’s accessories line in June this year. Shortly after that Bella fronted their campaign for the Fall 2017 bags and accessories. Hadid’s first collaboration with the Italian fashion house was also shot by the legendary Meisel.
Her sister Gigi previously had the honors to collaborate with the luxury brand. She was tapped right before Bella and was featured in two of the brand’s promotional ads. The older Hadid looked astonishing in the Fall 2016 and Spring 2017 shots.
This has been a great year for Bella Hadid. The young supermodel is one of the most sought-after faces in the world of fashion. She walked all the high-end runway shows and collaborated with many luxury brands. In her resume, you will find notable partnerships with Bulgari, Dior, Nike, Chrome Hearts and many more. Max Mara knows what is doing, by partnering with such a big star in the industry. Just by mentioning the Hadid name these days, you can sell almost everything.
Photo Credit: Steven Meisel
There is one reason why Max Mara is such a famous brand after so many years. Their perfect tailoring and minimalist designs never go out of style. The iconic 101801 coat from the brand just gets better each season. For Pre-Fall 2018, the luxury company upgraded their best-selling coat and gave it several new looks. Aside from that, the fashion house focused on separates which are both elegant and sophisticated.
Max Mara’s creative director Ian Griffiths studied architectural design before his career in fashion. Very often he finds inspiration in buildings and sights. This time it was the photographs of Yasuhiro Ishimoto. The iconic photographer has a collection of black and white pictures from the inside of the Katsura Imperial Villa. The style of the interior perfectly matches with Ian’s neat tailoring, straight lines, and confident cuts. So the connection is more than obvious.
Griffiths showed several different styles from the iconic 101801. The original design of the coat dates back from 1981 when debuted as a classic double-breasted coat with kimono sleeves. Throughout the years the brand worked on introducing many upgrades from this outwear piece. It stayed their best-selling product to this day. You will often see A-listers flaunting it as a part of their polished outfits.
That is why the brand decided to include them once again in their latest collection. Ian re-worked the stylish design into A-line coats, pea winter double-breasted looks and chic belted redingotes. All of these coats are slightly oversized and made of high-end cashmere wool. You can only invest in one and wear it for the rest of your life since they never go out of style.
For Pre-Fall 2018, Ian presented mostly monochromatic looks. His color palette was sized down to only several colors. And these are shades that you always need in your wardrobe. Max Mara’s creative director focused on the classy black, camel, navy and ivory tones. These monochromatic looks have a tendency to sound boring sometimes. But that is not the case with Max Mara. All of the designs radiate with elegance and feature charming details to get you out of the comfort zone. To some of the pieces, Griffiths added frills, to other wide belts at the waist or statement bags.
Another thing you will find very flattering is the gorgeous evening dresses that Griffiths showed. They are minimalist but alluring. He accessorized most of the looks with trendy gloves, ankle socks, and chic bags. In this collection, you will see all of the essentials a fashionable lady needs for pre-fall.
Photo Credit: Max Mara
Max Mara officially closed another successful season of Resort collections. After two months of beautiful, wondrous designs and many muses and inspirations, the Resort season is behind us. Max Mara’s Resort 2018 Collection is a real treat to the eyes.
For Ian Griffiths, the creative director of the Italian brand, this was another very successful collection. His main muse was Eileen Gray. Eileen is an Ireland-born architect and furniture designer that did her work in the 1920s. She is famous for her unconventional lifestyle. Her unique designs are very respected in the world of architecture. She was a real revolutionary, who really enjoyed men’s tailoring. Ian is known for his love towards architecture, so the inspiration came naturally.
Just for the records, Griffiths studied architecture, and now is a professor of fashion design. For The Resort 2018 Collection, he thought of Eileen Gray vacationing in her villa at the Côte d’Azur Riviera back in the 1920s. A picture that perfectly fitted with Max Mara’s signature style and designs.
The collection has a very Parisian and nautical vibe. The pieces somehow remind of the 1930s but in a very sophisticated and at the same time cool way. All of the designs look extremely comfortable and easy to wear. They come in calm colors such as white, cream, soft pink and deep blue. It is obvious that Ian wanted to transform the Max Mara girl into an elegant Parisian stylish woman. And he very much succeeded.
You can see many basic pieces that a modern woman can’t live without. Fabrics such as dark denim in several shades, striped fabrics, and plaid, throw a playful note on the monochromatic designs. The pieces are perfectly tailored and comfortable for everyday wear.
In spite of the fact that the collection is inspired by a vacation location, and all of us picture summer, Ian’s designs are for multiple seasons. For the summer he will have you ready with beautiful maxi dresses, long blazers and chic shorts and pants. He even thought of the most important detail that screams France- the famous beret.
As for the colder days, and chilly summer nights, the designer created jackets, coats, and basic shirts.
The Resort 2018 Max Mara collection is perfect for modern business women. The collection offers a good selection of suits, some of them monochromatic, others with stripes and polka dots. Their latest designs are a proof that simplicity and elegance never go out of style.
Photo Courtesy of Max Mara
For winter, Ian Griffiths likes to keep it minimal. For his Sportmax fall/winter 2017-2018 ready-to-wear collection, the talented designer opted for minimal designs similar to those utilized for his main Max Mara fall 2017 rtw collection, showcased yesterday at Milan Fashion Week, too.
Griffiths’ Sportmax fall/winter 2017-18 collection was also a quasi-see-now-buy-now one, as only the sweatshirts are now available for purchase. Given the fact that the logo-printed sweatshirts, tees and hoodies are this upcoming spring’s biggest hits, Sportmax’s choice was an extremely wise one.
And surely equally wise was Sportmax’s attitude towards athleisure, as the label got back to its sportive origins in full force, treating us to an active array of staples to wear both at the gym and then later in the morning, while having a brunch with friends. The collection also featured items that could even easily transition from day to night, especially if we are into street-wear fashions (I am winking at you, jumpsuits in crepe de chine!).
This collection could be regarded as a well-balanced mixture of athleisure-meets-street-style kind of fashions, with street-style inspired sweatshirts embellished with encouraging slogans such as “Run”, combined with more clean-cut trousers and skirts. The latter, which were incredibly polished and minimal, also brought an extra feminine touch to the entire collection, with their sinuous, slightly trumpet figures creating interesting style options when combined with the more athleisure-inspire garments.
Other interesting options were the day-to-day leggings and the roomy tracksuit pants, which were less baggy in lines than those of the standard tracksuits. As for the collection’s must-have, namely the one that will represent Sportmax in the years to come too, it is the windbreakers’ line-within-the line, which we can already envision in many future Instagram posts.
Although athleisure and street-wear were the collection’s focal points, the Sportmax fall 2017 ready-to-wear collection surprised us with appealing bon-ton proposals too. These were predominantly to be found in the revisited princess coats and capes, but probably gave their best with the collection’s grand finale.
Toward the end, Sportmax delighted us with 6 of its most elegant, evening-approved proposals, which not only played with specular patterns, but also with different proportions combining flared cuts with hourglass figures, here enhanced through delicate belts cinched at the waists.
Last but not least, as it happened with his Max Mara fall 2017 rtw collection, here Griffiths opted for a few footwear options too, namely pointy-toe ankle boots and flats, with the latter being effortlessly soigné.
Photos courtesy of Vogue
After showcasing the Max Mara pre-fall 2017 runway show that was jaw-dropping to say the least, the Italian fashion house unveiled a majestic fall/winter 2017-18 ready-to-wear collection that was all about coziness and comfort.
Max Mara’s new lineup could be described as a sort of cozy-chic collection, as all of the 42 outfits featured items that were extremely comfy, even slightly loungewear-inspired, yet deeply sophisticated and non-so-casual in their nature. Somehow, Max Mara’s creative director Ian Griffiths managed to treat us to something completely new as a whole, even when filled with items that we had already seen in many other collections.
This paradox is at the very core of the latest Max Mara fall/winter 2017-18 collection, which left those who attended the show at Milan Fashion Week with more must-have items to add to their future wish lists, for sure.
Motifs and style philosophies aside, this Max Mara collection featured all of the signature staples we have learnt to love, from the standard tailored coats to the soigné, casual-chic turtleneck sweaters. Although the outfits as a whole might not be for everybody, their single items were all wearable indeed, especially when mix-and-matched with one another.
For his show, Ian Griffiths opted for monochrome looks, leaving it up to the different fabrics to interrupt the line-up with their multidimensional dynamicity. The Max Mara fall 2017 collection was thus divided into five different sections, with the colors being each part’s key elements.
The show began with fiery reds, which also presented one of the collection’s most recurring motifs – velvet. Used to refine everything from the skirts to the elegant culottes, the velvet fabric inevitably darkened the outfits, adding a timeless touch that helped the overall collection reach its ultimate cozy-chic allure.
The collection’s second and third parts went on with more neutral hues, such as brown and gray, with the latter introducing the line-up’s third protagonists – metallic, slightly sleek fabrics. Griffiths also used these parts to toy with the proportions more, alternating oversized feminine garments with mannish-inspired suits and shirts.
The show’s fourth part went back to the rich browns, and translated them to their golden accents, alternating cozy-chic ensembles such as velvet hoodies with more casual items, such as trench coats and pencil skirts. All in all, this part is also the one that plays with the athleisure trend more, though differently than Max Mara’s little sister Sportmax usually does, which is veering towards more tech, hipster-inspired athleisure motifs.
As for the Max Mara fall/winter 2017-18 collection’s last part, Griffiths solely focused on black, playing with sensual transparencies and giving the show an extremely covetable Nineties-infused allure.
Photos courtesy of Vogue
Max Mara has been nailing the whole “it-items” thing for a few seasons now, and this week just ventured into the world of the ultimate it-girls teaming up with Gigi Hadid, letting her star as the newest Max Mara accessories spring 2017 ad campaign’s brand ambassador.
Like Max Mara, which recently showcased its pre-fall 2017 collection’s runway show in one of Shanghai’s most imposing exhibition centers, Gigi Hadid also experienced one of the most successful years of her life, with her modeling career jumping from a collection with Tommy Hilfiger to a runway show as a Victoria’s Secret model.
It is not that surprising that the Italian fashion house tapped her as the newest Max Mara accessories spring 2017 campaign’s brand ambassador, also asking one of the industry’s most iconic photographers, Steven Meisel, to capture the ad campaign. Those who have a keen eye for fashion photography will instantly recognize Meisel’s visionary touch on the campaign’s pictures, as the prolific photographer’s self-proclaimed “a little bit outrageous and crazy”, yet always soigné style definitely overwhelms the campaign with a distinctively otherworldly outcome.
Bold and vivid, Max Mara’s ad campaign for its accessories spring 2017 collection provides us with all the different kinds of inspiration we need to get ready for springtime, whether it is all about a purse, a pair of sunglasses or shoes. To make things even more appealing and balanced, Max Mara made sure model Gigi Hadid could showcase a variety of suit jackets, tailored pants and flirty bandeau bras, the curve-hugging lines of which inevitably enhance the contrasting and rigid silhouettes of the accessories.
All of the handbags displayed in the campaign feature glamorously squared lines, the sharpness of which is definitely highlighted by Gigi Hadid’s outfits and hairstyles (she set her curls free!). Max Mara’s visor-style sunglasses easily find their way to shine too thanks to Hadid’s outfits, framing her face with their elegant, yet highly wearable and fresh style.
The Max Mara accessories spring 2017 ad campaign also treats us to the Max Mara spring/summer 2017 collection’s must-have shoes, the lace-up detailing of which injects am ultimate sexier allure to the entire campaign.
Last but not least, belts also appear to be one of the campaign’s main focal points, proving an outfit can easily change and transition from being a street wear-inspired one to a more glamorously contemporary one, just adding one single accessory staple.
Photos courtesy of Max Mara
The newest Max Mara pre-fall 2017 collection and runway show could be described as the epitome of the “go big or go home” philosophy, as the Italian fashion house headed to the Shanghai Exhibition Center to showcase both its pre-fall collection and an exclusive capsule collection created in collaboration with Chinese artist Liu Wei.
Beijing-based conceptual artist Liu Wei worked not only at Max Mara’s pre-fall capsule collection, but also at the installation of the runway, which greatly helped the show and collection’s pieces get their ultimate conceptualist and almost futuristic look. Entitled “Monopolis!”, Max Mara’s pre-fall 2017 runway show marked one of the highest haute couture-esque peaks for the brand, as it really helped the label prove that one should never underestimate Max Mara’s creative stream of consciousness.
This creativity intricately ran throughout both the installation and Wei’s 11-piece capsule collection, as it combined “Max Mara’s sartorial milestones and aesthetic with unexpected cuts, volumes and patchworks inspired by the artist’s site specific installations.”
Both the event and the collections as a whole left Max Mara’s creative director Ian Griffiths particularly happy and satisfied with the outcomes, as he not only managed to mix art with fashion and vice versa, but also to grow his very own perspectives on fashion into something else.
“[Liu Wei and I] produced something that has given me, as a designer, a new direction that I can incorporate now as part of the Max Mara identity,” explained Griffiths backstage. “This sense of rawness that is, I think, completely modern . . . this sense of imperfection that I think signifies the way people want to be today; they want to be glamorous and they want luxury, but they don’t want to be perfect or as if they were trying to be perfect.”
Both Max Mara’s pre-fall 2017 and the Liu Wei x Max Mara staples incorporated such raw and cosmopolitan leitmotifs, lines and patterns to the figures, with the latter being specifically inspired by topographic maps. To better embody the “raw” concept, Griffiths created almost all of his pre-fall 2017 proposals using wool and cashmere, the tailored soft feel of which also reclaims the fashion house’s made in Italy legacy.
All in all, the Max Mara pre-fall 2017 collection is all about flattering silhouettes and empowering figures, as Griffith turned to heroin characters, such as Joan Crawford and Lauren Bacall, as sources of inspiration. Such a choice let the collection veer to a sort of Matrix-meets-the-Forties kind of look, with cinched waists, structured shoulders and urban chic sharp-cuts dominating the scene.
The color palette was eclectic, too, although predominantly coherent. Aside from a few neutral beiges and browns, the Max Mara pre-fall 2017 line-up had a great time playing with bright whites and pastel colors, among which a soft light blue and an off-yellow surely are the most appealing.
Those who particularly loved the 11 pieces designed by Liu Wei, can already find them available for purchase online, as Max Mara featured the acclaimed see-now-buy-now formula for them, for the first time ever. Howbeit, Griffiths made it very clear this formula won’t become the norm for Max Mara, as “our customers are quite happy to reflect on what they see on the runway for six months or so, and by the time they get to the stores, they really know the look. [See-now-buy-now] is a big opportunity to tap into at the moment… We just wouldn’t like to build our business around it.”
What we are sure about is that Max Mara’s customers got a breath of fresh air with this runway show!
Photos courtesy of Vogue
We are in the middle of one of Milan’s most exciting Fashion Weeks ever, as our beloved designers seem to be willing to blow us away with every new collection showcased. Max Mara’s little sister Sportmax followed a similar path too, as it finally took a stand by introducing a mature collection a few hours ago.
Like in the case of Diesel Black Gold, Sportmax also managed to fully distance itself from its sister’s signature modern lines, embracing a completely new kind of ready-to-wear urban-chic style, yet without losing its sports-approved mindset.
After unveiling a few heavily athleisure-inspired spring/summer and fall/winter collections, Sportmax managed to solely focus on urban-chic pieces this time, alternating its beloved athleisure vibes with more office-ready and even delicately feminine proposals. At times, as a way to experiment with fashion, the Sportmax spring/summer 2017 collection managed to blend in both the motifs together, applying athleisure touches to feminine staples in a way we still had to see.
This collection could be thus divided into three main sections, with their proposals being dynamically alternated with one another instead of being featured within separate thematic sections. Therefore, while the first part is all about feminine looks, the second one embraces Sportmax’s signature athleisure patterns, with the third and last one being all about a well-tailored mixture of the previous two.
The Sportmax spring 2017 collection’s conventionally feminine looks mostly feature flared dresses, which inevitably emphasized the waistlines creating sort of hourglass figures. Puffed-up shirts, miniskirts and bolero-inspired jackets gave this part of the collection a more urban-chic allure, with colors such as red, white and blue dominating the scene. Eccentric sequined appliqués are to be found here too, although their outstanding patterns got mix-and-matched with more basic staples.
The collection’s second part features an equally dark-toned palette, as well as a similar emphasis put on the waistlines. Here jumpsuits got alternated with midi, curve-hugging skirts made of a stretchy, cozy-looking material, the squared patterns of which gave the illusion of abnormally elongated silhouettes. Kimono-inspired tunics and dresses helped reinforce the whole athleisure theme even more, as their texturally rich tech materials wrapped up the figures looking neither too tight, nor too loose.
The Sportmax spring/summer 2017 ready-to-wear collection’s third part, which was also the most variegated, could be regarded as a contemporary, urban-approved hybrid, as its pieces could easily transition from day to night, as well as from formal occasions to informal everyday life, depending on the accessories we decide to finish them with.
This third part also introduced us to Sportmax’s most conceptual side, with drop-waist lines being matched with oversized shirts and minimalist tunics. Here the kimono-inspired motifs played a huge role too, along with layered pieces of fabrics and cropped lines.
All in all, the Sportmax spring/summer 2017 lineup is an ode to versatility and wearable pieces, meant to make us feel not only at ease with ourselves, but also drop-dead gorgeous.
Photos courtesy of Vogue