Vibrant, bold, and playful, Pantone’s color of the year, viva magenta, is making a big statement in women’s fashion this season. This eye-catching shade is perfect for adding a pop of color to your wardrobe and is guaranteed to turn heads. Whether you prefer a bold magenta dress, a brightly colored pair of shoes, or a statement accessory, there are plenty of options to choose from when it comes to incorporating this color into your fashion choices.