The Spring 2019 trends predict an extravagant season. We’ve been all about maximalism since last year, and the era of details isn’t going anywhere soon. During the last fashion month, designers used bows to spice up their collections. Feast your eyes on these runway looks that prove bows are fashion‘s chicest detail.
The last and final show of this year’s Haute Couture Fall 2018 season in Paris succeeded all of our expectations. The magnificent Pierpaolo Piccioli had the honors to close the season with a whimsical show that left everyone breathless. This Italian genius doesn’t always opt for maximalism, but when he does it’s done on a completely new level. If you expected to see a Valentino couture runway filled with glamorous but classy silhouettes, get ready to see things taking a whole U-turn.
For makeup junkies, the beauty industry is at its best now. Years ago the drugstore was a sad place while the high-end products were appealing only to a limited audience who was able to afford it. On the other hand, the industry was catering only to a few types of customers. While we still have issues with inclusivity in the world of beauty, we sure don’t have a lack of any kind of beauty brands from celebrity-owned, designer to indie and drugstore ones. This and last year many celebrities launched their own labels that turned into million dollar businesses in a matter of days or months. Since everyone is launching their own beauty brand, it was about the time for the beloved Italian fashion house Valentino to expand into the world of beauty.
Valentino is an established brand that doesn’t want to take any chances with its latest venture. The luxury label decided to join forces with the beauty authority L’Oréal to create a new beauty line that will carry Valentino’s name.
“Valentino and L’Oréal have signed a worldwide long-term license agreement for the creation, development, and distribution of fine fragrances and luxury beauty under the Valentino brand,” says the joint press release of the brands.
The goal of this partnership is to bring Valentino to an even wider audience with the help of L’Oréal’s expertise in the beauty industry. This is a win-win deal for both brands as Valentino will get a chance to offer more to its customers while L’Oréal will get a great name in their brand portfolio and might become the world leader in perfumes. So far, Spain’s Puig was making Valentino’s perfumes. The license with Puig is expected to expire at the end of 2018. L’Oréal is competing with the U.S. cosmetics group Coty which is the current leader in the perfume market having licenses for luxury brands such as Dolce & Gabbana, Hugo Boss, and Gucci. Besides perfumes, Valentino will work on a cosmetics line together with L’Oréal. The French brand has an impressive experience in producing luxury beauty products. The company already makes cosmetics products and perfumes for Armani and Saint Laurent as well as its label Lancome.
Valentino and L’Oréal haven’t revealed more details on the products they are planning to develop and launch. Their contract will become effective from 2019. If anything, Valentino will for sure come up with a gorgeous design for the packaging that will reflect the brand’s chic feminine aesthetic.
Photo Credit: Valentino
Pierpaolo Piccioli of Valentino stayed true to his tradition to show the pre-collections in New York. But this time his mind was back home in Rome. The designer unveiled the Valentino Resort 2019 collection, another vibrant lineup for the brand. Last year, Piccioli presented a bright ’80s hip-hop-inspired collection with major athleisure moments. For the Valentino Resort 2019 collection, the designer took cues from the streets of Rome. He infused the new lineup with strong ’70s vibes using the Rome’s street style as a starting point.
“Baroque, Pasolini, angels, pagans—in all these layers together lies the beauty of Roma. There is a harmony of many things,” the designer explained.
Maybe it was the Metropolitan Museum of Art’s “Heavenly Bodies: Fashion and the Catholic Imagination” theme that got Pierpaolo Piccioli so nostalgic about his native Rome. The Valentino Resort 2019 is more sophisticated and bourgeois than the previous one, but both of them offered pieces that women will enjoy wearing. There is also a chic “Jackie O in Italy” vibe throughout the lineup that makes things even more exciting. Pierpaolo Piccioli spiced up most of the looks from the campaign with headscarves and giant glasses, a nod to Jackie O. The campaign shots are also taken in Rome, but not the “postcard” Rome. Pierpaolo Piccioli wanted to capture the little corners of Rome that carry a special beauty just like the famous historical places in the city. The campaign shots are done in paparazzi style, something that is very popular among designers lately.
The Valentino Resort 2019 collection is based on street aesthetic, but the lineup also features the brand’s bespoke dresses. Besides the more casual styles that could easily go from day to night, there are a few showstoppers that are on the glamorous side. The two fully sequined frocks are a real feast for the eyes. Additionally, there is a dreamy pale blue maxi dress, a fit for modern-day Cinderellas.
Pierpaolo Piccioli’s take on logomania in the Valentino Resort 2019 collection is refreshing. Instead of just putting the brand’s logo on pieces, he used it as a print. The logo details gave the collection that chic contemporary vibe. Besides the millennial pieces with logo graphics, there are a number of elegant offerings for the ladies who dislike public displays of brand logos.
There are many directions one could take with the new Valentino offerings. From street to elegant and chic, the Valentino 2019 collection is designed to cater to women of many styles.
Moncler opened the Milan Fashion Week this season a day earlier than usual while London Fashion Week‘s shows were still running. Anyway, the lifestyle brand mostly known for its jackets couldn’t hold the exciting new drops any longer. Moncler’s owner, Remo Ruffini is relaunching his brand with a bold move. The entrepreneur managed to turn this once nearly bankrupt brand into a multibillion-dollar business by now. In the sea of designer collaborations, Ruffini is going big. He broke years of tradition and opened the MFW (usually Gucci is the fashion week opener) and presented 8 exciting collaborations with high-end designers.
Photo Credit: Moncler x Pierpaolo Piccioli
Photo Credit: Moncler x Palm Angels
The sportswear brand teamed up with Valentino‘s Pierpaolo Piccioli, the British menswear designer Craig Green, streetwear label Palm Angels, as well as designers Simone Rocha, Kei Ninomiya, and Hiroshi Fujiwara. Moncler’s lines Grenoble and 1952 were also a feast for the eyes. The show consisted of 8 mini collections presented at what the brand dubbed Moncler Genius Building. In fact, the entire project carries the name Genius Group. Apparently, Remo Ruffini wasn’t satisfied with one buzzy collaboration between his Moncler and another famous brand. He is on a mission to change the way brands collaborate in the future with bringing diverse drops, one at a time on a monthly basis.
Photo Credit: Moncler 1952
Photo Credit: Moncler Grenoble
Every one of the eight collections carries a different vibe and style. Moncler’s infamous jackets got revamped to the liking of each of the designers. Pierpaolo Piccioli thought of the Valentino’s shopper while designing his pieces for Moncler. His puffer coats reminiscent of haute couture dresses. The designer offered mile-long A-line coats and capes. Simona Rocha brought her mysterious romance at Moncler in the form of warm jackets and dresses with floral and ruffle details. Next, Craig Green presented monochromatic futuristic full-length jackets. Noir Kei Ninomiya designed only all-black, but insanely chic designs. Hiroshi Fujiwara didn’t miss the chance to keep up with the latest trends using Moncler’s logo and his Fragment one in the collaborative collection. Unlike some of the other collaborations, his offerings were very wearable. Additionally, Palm Angels offered jackets, tees and other sporty pieces in their street-ready aesthetic. The brand embraced its logo and included some cool slogans in its collection for Moncler.
Photo Credit: Moncler x Simone Rocha
Photo Credit: Moncler x Craig Green
Moncler’s Grenoble collection was the highlight of the show representing the romantic side of heavy skiwear. Insanely gorgeous floral patterns were all over these winter pieces. The Moncler 1952 collection, on the other hand, was filled with vibrant colors and elevated sporty pieces the young street crowd will love.
Photo Credit: Noir Kei Ninomiya
Photo Credit: Fragment Hiroshi Fujiwara
The launch of the Genius Group marks the end of Moncler’s former structure. The brand’s Gamme Rouge and Gamme Bleu shows are now replaced with this updated collaboration-packed format.
Gigi Hadid is on a mission to keep her high score on the Highest Paid models’ list. She started off 2018 with an innovative campaign for the Italian fashion house Valentino. The young model looks almost unrecognizable in the brand’s Spring 2018 campaign.
The campaign features monochrome aesthetic with fire red designs and makeup. Gigi Hadid flaunts monochromatic vibrant red eye makeup and blush applied using the draping blush technique. Rihanna popularized this blush technique back in May with her 2017 Met Gala makeup look. Now Gigi Hadid is rocking makeup in similar aesthetic in the Spring 2018 campaign for Valentino. She is a real fashion chameleon, but we don’t see her with such a vibrant makeup very often. The entire campaign is much different from everything Gigi has done in the past. Considering her fashion influence most of the brands that tap Gigi usually opt for very commercial photos. This time Hadid is seen in an avant-garde campaign where you have to look closely to recognize her.
The model is posing with the Valentino‘s “Candy Stud” bag which is the centerpiece of the campaign. Candy Stud is a medium sized bag decorated with square 3D studs in two different sizes. The bag has a shiny red finish and is ready to make a statement just by itself. Besides this bag, the long asymmetric red silk dress stole the show. Valentino also published a video in which Gigi is dancing to show off the beauty and the unique tailoring of the design. She also appears in another shot wearing a romantic gown with bold green bow tie details and a matching green makeup. Besides Gigi, Valentino tapped top models Adut Akech, Felice Noordhoff, Oumie Jammeh and Rianne Van Rompaey to model the vibrant hued silk dresses that Pierpaolo Piccioli showed on his Paris show.
The campaign was shot by the photographer duo Inez and Vinoodh. The photographers virtuously captured Pierpaolo Piccioli’s distinctive tailoring and design aesthetic. The enormous red logo of the brand serves as a backdrop for the photos and the videos. The entire campaign is in an artistic mood. Many designers and brands decided to show art for Spring 2018. Besides Valentino, Dior and Gucci recently unveiled art-infused campaigns. We might be getting to a point where customers want a lot more than just ordinary commercials. Pierpaolo Piccioli himself doesn’t like the commercial side of the clothes. Fashion just like art is supposed to make you feel something. So, this artistic campaign is for all Valentino’s fans who wear his designs not only because they are designer.
Photo Credit: Inez and Vinoodh/Valentino
