No outfit is finished without statement accessories. Even if your clothes are totally on point, you are still missing one of the most important details- a bag. The Spring 2019 collections at New York Fashion Week brought so many bold designs, that you will have a hard time choosing a single one.
Stuart Weitzman is one of those brands that never disappoint with their campaigns. Each season we get overly excited to see their super-innovative ads that are literally out of this world. So far, the label has tapped so many iconic faces, and every season gets even better. For Fall 2018, Stuart Weitzman’s creative director Giovanni Morelli decided to collaborate with two of the top modeling names of all times. Gisele Bundchen and Doutzen Kroes are the stars who front the official fall campaign.
Alessandro Michele of Gucci is continuously collaborating with talented artists. If you take a look at the brand’s Instagram you’ll see that Gucci’s recent campaigns are literally a piece of art. Digital painter Ignasi Monreal has a series of collaborations with Gucci from the surreal Spring 2018 campaign to the limited edition capsule #GucciHallucinations. The designer again teamed up with a group of talented artists for the newest Gucci DIY collection. Thanks to the Italian fashion house customers will once again have a chance to buy wearable art.
The cool names that are part of this project include Coco Capitan (the same artist that created the infamous Gucci “Common sense is not that common” t-shirt), Ignasi Monreal who has been working with Gucci for few years now, Angelica Hicks, Soko (the coolest French chic around who is also known for her unique music), William Ndatila, Trevor Andrew, Unskilled Worker, Jayde Fish, Phannapast, Adrian Kozakiewicz, Alex Merry and Amanda Charchian. Gucci first introduced the DIY Program about 2 years ago where customers were able to customize their own Dionysus bag with patches, embroidery, hardware, and trims. The details customers could add included Gucci’s recognizable bumblebees, butterflies, lizards roses, peonies, dragonflies, and snakes. Monogramming was offered with Swarovski crystals in a range of colors. The Ophidia totes and Ace sneakers can still be personalized with letters in a range of colors and materials. You could check all the options for customizing on the brand’s website.
The latest Gucci DIY collection allowed the 12 contributors to get creative with Gucci’s Ophidia tote and Ace sneakers and come up with their signature versions of these iconic styles. According to the fashion house the final designs ” connect their artistic style and individuality to the customizable #GucciOphidia tote and #GucciAce sneakers.” The artists included their initials on these recognizable Gucci pieces and presented their recreations through vibrant illustrations and innovative shots. Gucci is focused on Instagram campaigns lately that get a lot of attention. Phannapast, Unskilled Worker, and Ignasi Monreal came up with some of the most explosive illustrations for this campaign. In fact, all of the artists made sure to put together eye-catching materials that people won’t be able to miss while scrolling through their feed.
According to the brand “The project embodies the philosophy of Gucci DIY: championing the idea of self-expression.” The new Gucci DIY collection is available for purchase on the fashion house’s website.
Photo Credit: Gucci
IKEA’s “Frakta’ $ 0.99 classic blue shopping tote bag got in the spotlight after the French luxury fashion house Balenciaga released their “Arena’ shopping tote bag. The similarity between these two totes immediately got the attention of thousands of Twitter and Instagram users. And countless memes and comparisons showered our news feed. We can’t say for sure if the creative director of Balenciaga, Demna Gvasalia, was trying to bring the shopping experience to their beloved costumers on the highest possible level or was simply thinking outside of the box for their new collection.
Anyway, one thing is for sure, there is great similarity between these two tote bags: the size, color, shape, and even the multi-handle structure are almost the same. However, the IKEA tote bag has the IKEA logo all over the handles, while Balenciaga obviously passed on this detail. Moreover, Balenciaga stamped a golden logo at the topline of their tote bag. For $2,145 Balenciaga offers blue wrinkled glazed leather lined with black fabric, zip pocket, and key ring lanyard. There is no question about the huge difference in the quality, but will the high-end shoppers accept the fact that there is a polypropylene $0.99 version of their lavish shopping bag?
On the other hand, IKEA seemed to enjoy the whole new situation that was going on with their classic blue shopping tote. Namely, the company’s response was: “We are deeply flattered that the Balenciaga tote bag resembles the Ikea iconic sustainable blue bag for 99 cents. Nothing beats the versatility of a great big blue bag!’
We didn’t get to hear any official response from Balenciaga, but that didn’t stop IKEA from adding more flirtation to the dance. The company created a new funny ad campaign for their famous blue shopping bag that is all over their social media and website. It’s a simple ad with a picture of their blue shopping bag and text that reads: “How to identify an original Ikea Frakta bag.’ Below, there’s a numbered list: “1) Shake it. If it rustles, it’s the real deal. 2) Multifunctional. It can carry hockey gear, bricks, and even water. 3) Throw it in the dirt. A true Frakta is simply rinsed off with a garden hose when dirty. 4) Price tag. Only $0.99.’
The ad was created by Acne agency and the creative director Johan Holmgren who explained that he liked the “flirt’ Balenciaga has sent and wanted to “flirt with them back’.
If you have an extra couple thousand dollars to spend now you can go ahead buy Balenciaga’s “Arena’ shopping bag and hit the grocery stores with style. But if you are more on the practical side, the IKEA’S $ 0.99 classic shopping bag will probably work best for you. At the end, the great news is that you at least have a choice.
Photo Courtsey of Barneys/IKEA