For a long time, women’s sneakers have been confined into the small circle of sporting shoes: until the late Nineties of the last century, just a few women over the age of 18 dared to use them as a type of fashion footwear. Things have started to change radically with the advent of the mobile devices and the social media era. When Instagram stars became the real trend-setters, sneakers started to turn into a fashion item even for women over a certain age, to the point that seeing a model who walks over a catwalk wearing a pair of sporting shoes didn’t seem an extravagance anymore.