Consumer demand for sustainable fashion is at an all-time high. Brands, manufacturers, and retailers are scrambling to meet the needs of their customers who want more ethical clothing options. In fact, according to a survey, 84% of consumers said they would be willing to pay more for a product that was made from sustainably sourced materials; and 32% said they would be willing to pay more for sustainably made clothing, including activewear.

The terms sustainability and climate change are on the lips of most people these days, with more of us working towards a more eco-friendly way of living. One of the main areas that have seen a surge in custom during 2021 is the fashion industry, with more sustainable options than ever before. We took a look at some of the most popular sustainable trends that are taking the consumer market by storm – find out more about them below. 

By Andrea Bertinetti

Sustainability is clearly on our minds. Yet few of us will be keen on compromising on our love for gorgeous, elegant clothes. The good news is that garments can be sustainably made and beautiful, as long as you know how to shop. 

Climate change is threatening to destroy a big part of our planet, and even though there are many exciting and promising solutions that can salvage the problem, it’s also important to do something on a personal level. After all, personal responsibility matters, and even though one person can’t do much to stop the adverse effects of environmental change, lowering consumption, and living a more minimalist and eco-oriented lifestyle is a wonderful place to start. 

Sustainable Fashion is a movement that aims at incorporating environmentally friendly practices into the clothing or fashion industry. It simply means having a sustainable lifestyle personally with regard to your clothing.

With the rise in concerns about fast fashion and the fact that the value of unused clothing in wardrobes across the UK is estimated at around £30 billion, talk of capsule wardrobes is becoming more prominent. Fast fashion means we can all look on trend, all the time, at a fraction of the cost of a capsule wardrobe’s long-lasting but more expensive garments. However, a capsule wardrobe can actually save you money. Trends come and go, so investing in several timeless pieces could be the answer to your fashion problems — and your wallet. Plus, with an increased number of people becoming more conscious about the environment and looking to adopt a more sustainable lifestyle, it seems many of us would be happy to go back to the basics. So, here’s what you need to know about starting your own capsule wardrobe.