There is officially a new, sexy way to wear athleisure. Stars got bored from the regular baggy tracksuits and tees, so now they are making everything super-hot and revealing. Check out how to follow this sultry trend from the pictures below.
Reebok and Victoria Beckham took the fashion world by storm when they announced their collaboration back in November 2017. The sportswear brand and the British designer are an unlikely duo, but what’s even more surprising is that Shaquille O’Neal is joining her too! On the top of that, Victoria Beckham was the one who suggested the idea. Reebok is for sure getting more posh, but what’s the connection between the former Spice Girl and Shaq? Apparently, Posh Spice visited Reebok headquarters and dived into the brand’s archives. She was impressed by Shaq’s ’90s Reebok era that has started when he entered the NBA in 1992. As a face of the brand, Shaq has inspired many iconic pieces from sneakers to clothing.
Victoria Beckham is understandably a ’90s fan, so her upcoming collection with Reebok will honor Shaquille O’Neal and this iconic decade that brought so much fun in the world of fashion. The designer is working on her line of athleisure for the sportswear brand, but she has also curated a capsule inspired by Reebok’s ’90s archives. This capsule will be available next month.
So far, Beckham and O’Neal teased a hoodie and a t-shirt that honors the iconic player. They met on a basketball court to make hilarious campaign pictures in which they are wearing the ’90’s inspired pieces from the upcoming merch. Even though Posh loves sky-high heels, not even the highest heel in the world can get her close to Shaq’s 7’1. The designer is very petite and decided to embrace her 5’4 alongside Shaquille O’Neal. Both starts stood one next to another, wearing sneakers to show off the insane height difference. Later, Victoria got herself a wooden podium to compete with Shaq’s height. In the end, he decided to personally help her score a slam dunk by holding her on his shoulders.
Shaq and Victoria also hosted a dinner in LA to celebrate their collaborative merch with Reebok. They opted for matching t-shirts, but the designer this time finished off the look with a pair of high heels. Their families were also there to celebrate the collection. Victoria’s and Shaq’s sons all sported hoodies with a graphic of his recognizable slam dunk. Among the other attendees were Eva Longoria, Dr. Woo, Louise Roe and Rachel Zoe.
Victoria Beckham’s collection for Reebok is due late 2018, but until then you can shop her curated merch with Shaq starting from next month on reebok.com.
Photo By @victoriabeckham/Instagram
The long-awaited Season 3 of the Alexander Wang and Adidas Originals collaboration is finally here. This partnership turned out to be a huge thing from the very beginning. Alexander and his innovative designs for Adidas have fans going crazy over every new release. So each time that a new season drops, it’s instantly known that everything will be sold out in a matter of hours.
For Wang, it’s not only about design. He pays a lot of attention to the presentation. So all the previous collaborations with Adidas were advertised in the best possible ways you can imagine. This time, the designer is taking his favorite models and muses on a trip from L.A. to Coachella. The fun road trip will include the popular modeling names Hanne Gaby Odiele, Binx Walton. Cat McNeil and Lexi Boling. The whole event will be streamed on social media so you can also tag along with the journey.
The theme for the first drop of Season 3 is that perfection is not always the best way to go. Wang reworked some of the signature Adidas signs and presented their undone versions. Instead of plastering the Originals logo all over his activewear, he turned it upside down and gave the garments a chic touch. He wants to present a case where flawed goods are not thrown away, but are the latest trend. And we’re sure that all the fans will agree with him. The main inspiration came from errors that happen in the production of factory items. In other words, perfection doesn’t exist and mistakes can even happen to machines. One-of-a-kind items are sometimes more valuable than widespread classics.
“We turned the famous Adidas trefoil upside down. It’s symbolic. Starting over and tearing things up is always the most inspiring moments for me.”- the designer explained regarding the collection.
The first drop of Season 3 features super-cool sneakers that come in fierce orange, black, green and more. Wang included chic tracksuit combos that are made of shorts and zipped sweatshirts. Among other items, the two brands will release hoodies, sweatshirts, ponchos, crop tops, bandanas and more. It is a thirteen-piece collection that delivers all the sporty essentials you need for spring and summer.
The best thing is that the first drop is only days away. The official launch date is April 21 and it will arrive in all the Alexander Wang and Adidas Originals stores, as well as select retailers. If you prefer to shop online, you can head over to alexanderwang.com and adidas.com.
Photo Credit: Adidas Originals x Alexander Wang
It seems that Gal Gadot is going to have an amazing year. The gorgeous “Wonder Woman” actress was announced as the new ambassador of Reebok just yesterday. Gal is joining the ranks of celebrities such as Gigi Hadid, Ariana Grande, Victoria Beckham and more in making the sports industry more inclusive for women. Gadot’s first campaign for the brand will be the “Be More Human” one that advertises Reebok’s latest training line for ladies. Shot by Collier Schorr, the ads show a fierce version of the actress flaunting chic activewear pieces.
The beautiful Israeli actress is a perfect fit for Reebok according to brand’s representatives. The brand is very committed to creating designs and campaigns that only stimulate women to be a better version of themselves. Gal’s “Wonder Woman” movie celebrates females as superheroes, which is another reason why Reebok considers Gal as its ideal match. Through their upcoming collaborations, the sportswear brand is planning to inspire women and teach them that fitness is the best way to feel stronger both physically and emotionally.
“Working out has always been a big part of my life, especially with having a mother who was a PE teacher, I was exposed to an active lifestyle from an early age. Through fitness, I have found that I gain strength, endurance, and confidence, and I couldn’t imagine a better partner than Reebok to join me on this journey.”- said Gadot.
In the campaign shots, Gadot is, of course, wearing Reebok from head to toes. All of the activewear garments are a part of Reebok’s latest active collection. The actress is rocking a pair of the brand’s SPEED HER TR sneakers in black, white and gray and The LUX leggings in a chic black and white print. She is also wearing the Hero Strong Bra and the Perforated Speedwick Tank in black and white. The best thing about her athletic outfits is that you can buy them now. All the pieces are available on Reebok’s website and at select retailers. The prices range between $35 and $110.
Gal became the ambassador of Revlon in January and debuted the “Live Boldly” campaign. The popular makeup brand is also on a mission to empower women through makeup. Gadot is a true inspiration in many ways. Starting from her service as a professional soldier for the Israel Defense Forces, to beauty pageants and a successful acting career, there is nothing she can’t do.
Photo Credit: Reebok
Beyoncé and her activewear brand Ivy Park released the campaign pictures for their Spring/Summer 2018 collection. The singer decided to join many other brands that supported women through fashion in these times of changes. Fashion has officially become the voice of empowerment. Ivy Park with their latest ads wants to celebrate the “collective strength of women all over the world”. Dubbed “Strong Beyond Measure”, the campaign embodies fierce feminine figures. What’s even more important, the diva released the ads on International Women’s Day.
“Beyoncé, the iconic performer, astute businesswoman and IVY PARK co-founder, recognizes how an active and health-conscious lifestyle can help women realize their goals on the sports field, in their chosen industries, or as caregivers at home. This campaign encourages women to find their sport to support their life’s journey and through its lenses, to push forward the conversation of equality through empowerment. IVY PARK believes there is an activity for every person and every body type and that the capabilities achieved through sport can positively impact every aspect of women’s lives.”- states the brand’s press release.
Beyoncé is well-known for choosing distinctive faces to star in her campaigns. This time she decided to tap three rising stars. Shot in the epic Crystal Palace Sports Centre in London, the pictures show Risqat Fabunmi-Alade, Molly Smith, and IAMDDB. All of these young rising stars are extremely successful in their respective fields. Molly is an up-and-coming model that has scored campaigns with huge fashion houses such as Burberry. IAMDDB (I Am Diana Debrito) is a 21-year-old hip-hop artist from England, while Risqat is a 23-year old sprinter. All the images were taken by Jonas Lindstroem.
The dominant colors in Ivy Park’s Spring/Summer 2018 collection are olive green and black. As a part of the upcoming drop, fans will be able to shop an array of chic activewear pieces. They are all marked with the brand’s recognizable logo. The collection features cropped hoodies, leggings, sports bras, slides, sweaters, dresses and more.
The main motto behind the “Strong Beyond Measure” campaign, is to encourage women to lead a more active life. According to the brand, there is an ideal sport for every woman out there, they just have to find it. Once they do, it will serve as an empowering activity that will only bring positivity in their lives.
Ivy Park’s Spring/Summer 2018 collection is available at topshop.com. You’ll be surprised at how affordable is the whole line.
Photo Credit: Ivy Park
