TikTok, fashion designers, and the red carpet are where women are subverting the famous doll (Barbie)’s traditionally feminine style. We see how fans make the Rom-Comcore movement more than just a pretty pink statement.

Megan Fox, who appeared in a blush Nensi Dojaka dress with pink-coiffed fiancé Machine Gun Kelly, and Kim Kardashian, who just went platinum blond and tweeted a photo of herself in a rose Balenciaga ensemble, both exemplified the trend in June.

Love it or hate it, social media has had a huge impact on the fashion industry, and the most recent trend hitting your feed is all about aesthetics. If you’ve been drawn in by fashion influencers and their creative styles, you might have become familiar with the soft girl aesthetic.