In the years before active usage of social media, people were less attentive to trends, and the fashion world seemed a faraway kingdom that was open only to celebrities and haute couture designers. But as time went by, style and fashion have become much more accessible to the massive audience. Social media such as Instagram, Pinterest, YouTube became home to many influencers who not only follow popular trends but also create new ones.

It’s a rare social media user who doesn’t want to boost their performance and engagement rates on their favorite platforms. There are many tricks and tips that help influencers garner more attention from target audience and score coveted likes. And one of the most popular and useful recommendations is posting consistently.

This past summer, Katarina Van Derham starred along Snoop Dogg, Nichelle Nichols, and Michael Madsen in the highly anticipated world premiere of the sci-fi parody Unbelievable!!!!!. Unbelievable!!!!! is a full-length comedy featuring a phenomenal cast with over 40 actors from the original Star Trek series. The film most recently joined the lineup in the Cannes Film Festival after being picked up by Indie Rights for Distribution this summer. This parody has been a long-time in the making, so it was very well received by fans when it finally aired earlier this year.

According to the 2019 Social Media Marketing Industry Report published by Social Media Examiner, 93% of all marketers found social media marketing to be beneficial for gaining more exposure for the businesses they were promoting. 87% said they noticed increased traffic rates as soon as they started promoting a brand on social media platforms.

Think about that.

I’m sure by now you have an Instagram account. Almost everyone does. Lately, you must have been hearing about all the different ways celebrities have been making money off Instagram, which allows for the sharing of photos and short videos in one go. It definitely has got us going back to the application ourselves and trying to understand how we can build up our own Instagram enterprise as well, with the tools we have got.

Is being a social influencer really a dream job? As glamorous as it looks, some influencers experienced the tragic endings of their careers and even their lives… Check out the dark side of this sought-after lifestyle.