King Kylie is ready to take over the world. The almost-billionaire mogul signs one huge deal after another on a daily basis. And there’s nothing that turns fans more on than a collaboration by their favorite celebrity. If you are team Kylie, you’ll be more than happy to hear that the reality star is the new official Adidas ambassador.

Every single brand out there is trying to come up with something new and fresh to present its goodies in an innovative way. Kanye West, on the other hand, is not a person who needs a special strategy to sell his designs. All he has to do is include his mega-popular wife in his campaigns. This has proven to be the best marketing move for the rapper/entrepreneur/designer on so many occasions, so he went for it once again.

Every single brand out there is trying to come up with something new and fresh to present its goodies in an innovative way. Kanye West, on the other hand, is not a person who needs a special strategy to sell his designs. All he has to do is include his mega-popular wife in his campaigns. This has proven to be the best marketing move for the rapper/entrepreneur/designer on so many occasions, so he went for it once again.

When Off-White first hinted at a Nike collaboration during the weekend, no one expected such a major deal. The two brands finally revealed that they’ve been working on an exclusive line inspired by no other than the iconic Serena Williams. The mega-popular designer teamed up with Nike and one of his muses, to create a trendy array of designs. Titled as “Queen Collection’, it will feature styles which Serena will debut at the 50^th U.S. Open at the end of the month.

When Off-White first hinted at a Nike collaboration during the weekend, no one expected such a major deal. The two brands finally revealed that they’ve been working on an exclusive line inspired by no other than the iconic Serena Williams. The mega-popular designer teamed up with Nike and one of his muses, to create a trendy array of designs. Titled as “Queen Collection”, it will feature styles which Serena will debut at the 50^th U.S. Open at the end of the month.

Sneaker collabs just keep getting better. The latest exciting street drop brings together the popular star Hello Kitty and the cult sneaker brand Converse. The brand will release a Hello Kitty footwear and apparel collection that will make your inner child smile from ear to ear. The cartoon character makes an appearance on a variety of pieces, making this collection a real treat for all Hello Kitty obsessives.

The completely unimaginable just happened. The greatest lady in fashion Anna Wintour is officially a sneakerhead. This iconic fashion editor-in-chief is known for her impeccable style and the fact that she almost never wears sneakers. But things are about to change – Vogue teamed up with Nike’s Jordan Brand to launch a limited-edition collection inspired by Wintour. The two brand new styles carry a very chic name- AWOK. If you’ve never heard of it, this phrase is the dream of every single editor out there. It stands for Anna Wintour Okay, meaning that their career might have taken the best turn ever.

Selena Gomez and Puma are constantly keeping their collaboration interesting. Ever since the mega-popular singer was revealed as the brand’s ambassador, they share exciting new campaigns. The latest drop from Puma is its fabulous sneaker style called Defy. And who else to present such a chic silhouette than Selena.

“To defy is to be brave. It’s about pushing the envelope and not obeying any ‘expectations’ placed on you by society. Puma has captured this feeling perfectly with their new Defy training shoe. I remind myself daily the importance of defying the outside noise and being true to myself.’- the superstar said about the new sneaker.

The Defy could easily become your next favorite sneaker. It’s a very trendy style that is perfect for the gym. You can also rock it with your favorite jeans and top. It reminds a little bit of the latest athleisure trends that are all about chunky sneakers. This silhouette features a black and white platform. The top is done in a cool white knit material, breathable and super supportive. Another great thing about the Defy is that has a ProFoam sole, for extra support and comfort. Puma’s signature Formstripe is located on the sides, lined with a chic mint green color. Thanks to the knitted upper, the sneakers are super lightweight.

As you would imagine, Gomez is flaunting Puma designs from head to toe. The gorgeous singer wears a pair of tan chic leggings with see-through details all over. Her look is finished off with a sports bra in a bright yellow color.

Together with the sneaker silhouette, Puma is launching their Defy App which is actually a big thing. All of Selena’s fans will be thrilled to know that they can win a chance to meet their idol in person if they simply download the app and enter a challenge. Everyone located in Los Angeles can capture the Defy posts located around town to get a chance to win the exciting experience. It will happen on May 16, and Gomez will be there to hang out with the winners.

The previous collaboration for the Phenom Luxe sneaker was sold out within hours, so you should definitely hurry up if you want to snatch this new release. One of the best things about their previous campaign is that $100.000 of the proceeds were donated to the Lupus Foundation. The Defy sneaker will debut on May 31. It will be sold on puma.com, select Puma stores and retailers worldwide.

Photo Credit: Puma

Celebrity collaborations are everyone’s favorite. And we’ve been waiting since forever for the one between Miley Cyrus and Converse to come out. The singer/actress teased the designs on several occasions, leaving fans even more excited. We’re happy to announce that the day of the release has finally come.

The collection is in Miley’s recognizable style. So get ready to see a lot of glitter and vibrant colors. It’s all about having fun and not limiting yourself to a certain color or design. Cyrus designed the line with no gender in mind. She wanted her shoes and garments to be for everyone, no matter the age or the sex. Miley is one of the loudest advocates for gender fluidity, so you can see where that idea came from. She is also an active member of the LGBT community, empowering people from all around the world through her social media platforms.

“Converse has no boundaries. It’s outspoken. I’ve always identified with Converse because the brand appeals to and represents so many different cultures and walks of life. And they’re accessible. I definitely had my fans in mind and in my heart when I was creating. I put what they love about me and what I love about them into the design… No age, no gender, no sex ‚Äö√Ñ√∂‚àö√ë‚àö√Ü I wanted everyone to feel included.”- Cyrus said.

Ellen Von Unwerth is the one who took the shots for the Miley Cyrus x Converse campaign. The popular singer is surrounded by confetti and glitter in the pictures. You’ll see disco balls, velvet pastel sofas, metallic balloons and bubbles in the air. It must have been a crazy party! The best thing about the ads is that Cyrus and Converse tapped some of her biggest fans to star next to her. The cast shows diversity in a number of means.

The collaboration resulted in 43 items, all designed by the superstar. She reworked the iconic Chuck Taylor All Star sneaker, added high platforms, glittery sole, holographic laces and a signature Miley logo. The singer created a fun Mickey Mouse-like print, that is plastered all over the garments. She opted for shades of white, black, pastel pink, baby blue, grey, and shimmery metallics. There is a strong nod to her country roots, with the paisley bandana print on tops, leggings, and sneakers. The line also features activewear, including tracksuits, backpacks, tees, hoodies, dresses, shorts, socks, hats and more. The collection dropped this morning, so you can start shopping at converse.com. It will also be available at select Converse stores and retailers.