King Kylie is ready to take over the world. The almost-billionaire mogul signs one huge deal after another on a daily basis. And there’s nothing that turns fans more on than a collaboration by their favorite celebrity. If you are team Kylie, you’ll be more than happy to hear that the reality star is the new official Adidas ambassador.
Selena Gomez and Puma are constantly keeping their collaboration interesting. Ever since the mega-popular singer was revealed as the brand’s ambassador, they share exciting new campaigns. The latest drop from Puma is its fabulous sneaker style called Defy. And who else to present such a chic silhouette than Selena.
“To defy is to be brave. It’s about pushing the envelope and not obeying any ‘expectations’ placed on you by society. Puma has captured this feeling perfectly with their new Defy training shoe. I remind myself daily the importance of defying the outside noise and being true to myself.”- the superstar said about the new sneaker.
The Defy could easily become your next favorite sneaker. It’s a very trendy style that is perfect for the gym. You can also rock it with your favorite jeans and top. It reminds a little bit of the latest athleisure trends that are all about chunky sneakers. This silhouette features a black and white platform. The top is done in a cool white knit material, breathable and super supportive. Another great thing about the Defy is that has a ProFoam sole, for extra support and comfort. Puma’s signature Formstripe is located on the sides, lined with a chic mint green color. Thanks to the knitted upper, the sneakers are super lightweight.
As you would imagine, Gomez is flaunting Puma designs from head to toe. The gorgeous singer wears a pair of tan chic leggings with see-through details all over. Her look is finished off with a sports bra in a bright yellow color.
Together with the sneaker silhouette, Puma is launching their Defy App which is actually a big thing. All of Selena’s fans will be thrilled to know that they can win a chance to meet their idol in person if they simply download the app and enter a challenge. Everyone located in Los Angeles can capture the Defy posts located around town to get a chance to win the exciting experience. It will happen on May 16, and Gomez will be there to hang out with the winners.
The previous collaboration for the Phenom Luxe sneaker was sold out within hours, so you should definitely hurry up if you want to snatch this new release. One of the best things about their previous campaign is that $100.000 of the proceeds were donated to the Lupus Foundation. The Defy sneaker will debut on May 31. It will be sold on puma.com, select Puma stores and retailers worldwide.
Photo Credit: Puma
Celebrity collaborations are everyone’s favorite. And we’ve been waiting since forever for the one between Miley Cyrus and Converse to come out. The singer/actress teased the designs on several occasions, leaving fans even more excited. We’re happy to announce that the day of the release has finally come.
The collection is in Miley’s recognizable style. So get ready to see a lot of glitter and vibrant colors. It’s all about having fun and not limiting yourself to a certain color or design. Cyrus designed the line with no gender in mind. She wanted her shoes and garments to be for everyone, no matter the age or the sex. Miley is one of the loudest advocates for gender fluidity, so you can see where that idea came from. She is also an active member of the LGBT community, empowering people from all around the world through her social media platforms.
“Converse has no boundaries. It’s outspoken. I’ve always identified with Converse because the brand appeals to and represents so many different cultures and walks of life. And they’re accessible. I definitely had my fans in mind and in my heart when I was creating. I put what they love about me and what I love about them into the design… No age, no gender, no sex — I wanted everyone to feel included.”- Cyrus said.
Ellen Von Unwerth is the one who took the shots for the Miley Cyrus x Converse campaign. The popular singer is surrounded by confetti and glitter in the pictures. You’ll see disco balls, velvet pastel sofas, metallic balloons and bubbles in the air. It must have been a crazy party! The best thing about the ads is that Cyrus and Converse tapped some of her biggest fans to star next to her. The cast shows diversity in a number of means.
The collaboration resulted in 43 items, all designed by the superstar. She reworked the iconic Chuck Taylor All Star sneaker, added high platforms, glittery sole, holographic laces and a signature Miley logo. The singer created a fun Mickey Mouse-like print, that is plastered all over the garments. She opted for shades of white, black, pastel pink, baby blue, grey, and shimmery metallics. There is a strong nod to her country roots, with the paisley bandana print on tops, leggings, and sneakers. The line also features activewear, including tracksuits, backpacks, tees, hoodies, dresses, shorts, socks, hats and more. The collection dropped this morning, so you can start shopping at converse.com. It will also be available at select Converse stores and retailers.
MAC won’t seem to stop with amazing collaborations. Each week the brand announces a new partnership with labels from all spheres of the industry. We’re still haven’t gotten over the gorgeousness of the Patrick Starr spring collection, and now MAC strikes again. They just announced a joined line with Puma, which will drop very soon.
It’s all based on the concept that now you can match your sneakers to your favorite lipstick. Lipsticks are the essential makeup product that ladies use every single day. MAC is an iconic brand that has provided women with amazing goodies for so many years now. The brand has several top-selling lip shades, sold all around the world. Now those same hues can be a part of your outfit. MAC first teased the collection in November, and since then we’ve all been waiting for the day when they finally reveal the pieces.
The brand already shared their excitement for the collab with a cute video on Instagram. “Kicks that match our lips?! YES, PLEASE! M•A•C has joined forces with @puma @pumasportstyle to create limited-edition suede sneakers inspired by our iconic Lipsticks Lady Danger, Créme d’Nude, and Sin! #PUMAxMAC#FORALLTIME”.
Puma and the makeup label teamed up to create three exclusive sneaker designs that will match MAC’s highest-selling lipstick colors. The sportswear brand reworked their popular Suede Design and added a chic edge with the new colors. Sin, Crème d’Nude, and Lady Danger are the tree tones that were used as a starting point for the collection. All three pairs are made of a gorgeous suede material, with MAC’s signature logo stitched to the tongue.
Sin is the most beautiful deep plum shade that looks ideal on the lips. Puma upgraded the chic suede sneaker design in the matching color as the Sin lipstick. The Lady Danger kicks are done in a fierce orangey-red, to match the eye-catching lipstick. Crème d’Nude is heaven for all the nude-lovers. This sneaker style features a gorgeous peachy nude tone with hints of soft pink.
MAC is one of the most innovative labels in the industry with numerous collaborations that are an enjoyment for everyone. Recently they joined with the fashion-forward brand Nicopanda and released the colorful collection two weeks ago. The cool partnership with Jeremy Scott, the ones with Jade Jagger, and Padma Lakshmi are all so good, that we simply can’t get enough. The MAC x Puma line will be released sometime in May. Each pair will retail for $90, while the matching lipsticks will cost $19.
Photo Credit: MAC x Puma
