RESERVED, the Polish retailing store is definitely keeping up with other brands releasing their new season fashion campaigns and is enthusiastically kicking off fall presenting the RESERVED fall 2015 ad campaign. The relatively young clothier, born in Poland in the middle of ’90s, was originally focused on designing pieces of casual style, those being the most commercial and demanded ones. As the time passed, RESERVED greatly evolved to include apparel of diverse styles and designs. The company has a secret to keep its staples always fresh and different and now we are going to reveal it to you. The company’s staff is dynamically changing and each newcomer is bringing something new and original to the brand; that is why with the RESERVED garments in your wardrobe, you will never look the same.
The RESERVED fall 2015 ad campaign, however, lacks in any chic, luxurious options this time, exclusively featuring our everyday life ensembles. Captured by fashion photographer Mateusz Stankiewicz and starring Australian model Nicole Polland, the campaign images are all about loneliness, which is reinforced on the background of windy autumn. It is inexplicably attempting to fill our fall days with some sad and somber tones. The melancholic beauty is wandering in the mountains with dust and soil all around her dressed in oversized and cozy pieces perfect for the cold days.
We are again in the world of powerful outerwear. Sometimes a question comes to my mind whether the fall season will last that long as to give us a chance to try on all our jackets, ponchos and coats. Still, you’re sure to have that strong desire to invest in those comfy and warm ponchos and jackets that the Polish retailer offers. The elongated ponchos are embellished with abstract patchwork, designed with a lot of fringes, sometimes with large pockets, sometimes without. The jackets come to be in navy blue and mulberry purple hues. With designs and colors so different, there is still one thing that unites all the outerwear pieces; that is the concept to lighten up your lonely fall days by furnishing you with crafted-from-natural-materials soft and warm pieces that are ready to wrap you up in an effortless style all the season long.
The campaign also draws your attention to a line of stylish pants that are adjusted to the fall season, featuring flaring hems and ability to look gently playful while the autumnal wind is blowing. RESERVED will also protect your head by providing a couple of standout hats (remember the biggest fall/ winter 2015-2016 headwear trends, right?). The pretty Nicole showcases a perfect example of how you can look your best with RESERVED’s fall 2015 collection offerings. First of all, style your hair in a messy out-of-bed ‘do, slip into a satin loose-fitting mini dress with some lace details on the sleeves and do not forget to grab a rust color cross-body bag. Now that you are the street fashion icon, walk out the door to explore the city.
Photos courtesy of RESERVED