Personal branding involves establishing a distinctive and consistent representation of yourself to the world. It goes beyond a mere logo or slogan, encompassing all aspects of your identity, such as your appearance, conduct, and even your scent. Fragrance plays a crucial part in personal branding, shaping the way others perceive you and influencing your self-perception.

Many of the biggest milestones in your life are marked by a professional photo shoot. For example, when you get engaged, you’ll likely do a photoshoot with your fiancé. The same is true when you have a wedding and also after the birth of a child. 

By Aidan Fitzpatrick, CEO and Founder, Reincubate

When you’re trying to present an on-trend personal brand, it can feel hard to keep up. Like increasingly fast fashion, the promotional landscape is an ever-changing kaleidoscope of possibilities.