In the past the world of watches has seen many changes, driven by changes in tastes and evolving fashion trends. Expensive leather straps were popular choices for most collectors and owners. But fashion trends have pivoted towards more sustainable and ethical materials, there’s a brand new player within the realm of watches making noise in the form of the NATO watch band. The strap was originally designed to be used by military personnel, NATO straps have evolved to a level that is far more than their utilitarian origins. Nowadays, they’re leading the way in redefining watches by providing fashion, style and durability, which attracts both people who collect watches and those who are just casually interested. How exactly did NATO straps come to be their own “anchor” of modern watch design? We’ll look into the history of these famous straps and learn why they’re an indispensable accessory for every fan of watches.