In this Instagram-influenced reality, a lot of things are changing. This social media platform together with the video tutorials on YouTube tremendously upgraded our makeup routines and skills. One thing that Instagram and influencers made us do is to try lash extensions and lash lifting. These two lash-enhancing treatments are all over our feed making it hard not to upgrade your lash game. All of a sudden mascara looks like too much work in the morning. Why bother to curl and then coat your lashes with a few layers of mascara when you can just “wake up like this?”
A killer mascara can brighten up even your worst days. Whenever you’re tired or don’t have enough time to do a full-on glam, all you need is voluminous, long lashes. So it’s easy to say that mascara is a very important product in every lady’s makeup bag. Sometimes you’ll fall in love with an expensive one, but sometimes you’ll find an affordable alternative that does magic for your lashes. We have great news from everyone’s favorite makeup brand Glossier. The label is finally launching their first mascara, Lash Slick. And you can bet it’s a good one!
“248 formulations later: the perfect everyday mascara. Lash Slick curls and sculpts as it lengthens, enhancing the look of your natural lashes instead of clumping them together or spackling them in the product. Teeny-tiny fibers coat lashes from root to tip to create a lengthened baby-extension, while flexible film-forming polymers lift and lock each fiber into place. And it’s water-resistant (not waterproof), so Lash Slick washes off easily with warm water at the end of your day.”- says the brand’s description.
The popular label shared that they’ve been working for over 18 months on developing the formula. It took them 248 formulations until they got the final product. According to the brand and the multiple reviews, it is perfect for everyday use. If you’re tired of clumps and flakes, your problems are solved. All you need is two to three swipes with the brush to get that extra dark and voluminous look.
The Lash Slick features a special technology called “Japanese Fiber Technology”, which involves tiny one and two-millimeter fibers. They grab onto your lashes from the roots to the tips and make them look amazing. Another important thing is the ingredient biotin, that helps with strength and conditioning. Glossier’s signature millennial pink color found its way to the Lash Slick packaging. The brand always wants to keep things minimal but chic. So that is exactly what they did with the mascara. The whole packaging is covered in a gorgeous baby pink color with “Glossier” and “Lash Slick” written with black letters. It is ideal for all types of lashes and eye shapes.
Glossier’s Lash Slick mascara is released for sale, you can shop it at glossier.com. Another great thing is that the brand made it quite affordable, so you can transform your lashes for $16. A lot of people seem to swear by this product already, so you might want to give it a try as well.
Photo Credit: Glossier
Leave it to Bella Hadid to introduce you to your newest spring and summer beauty obsession – colorful eyeliners and mascaras. Dior dropped the Diorshow 2018 makeup collection, a range of boldly-hued mascaras and liquid liners perfect for the upcoming sunny season. The luxury makeup brand offers an impressive range of shades and textures for everyone who wants to get creative with color.
The younger Hadid sister fronts the campaign sporting a few show-stopping makeup looks. Bella is often a minimalist when it comes to makeup, but she went bold for the Diorshow 2018 campaign. The model has rocked many bold looks on the runway, but off-duty she likes to keep things sweet and simple. Anyway, get ready to see the daring side of Bella Hadid in this new makeup campaign. Makeup artist Peter Philips used vivid shades on her eyelids such as neon pink, ultraviolet, turquoise, yellow and more. His idea was to show women that they can be “daring with color, in an elegant way”. In the campaign shots, you can see Bella flaunting multicolored layered eyeliner look, as well as ingenious feline eyeliner with different colorful mascaras on her lower and bottom lashes.
Colorful liners and mascaras certainly don’t get the attention they deserve. Mostly because a lot of women are afraid to ditch their black makeup essentials and play with color. The makeup artist behind Bella’s looks, Peter Philips shared a few tips for using colorful liners and mascaras. Since not many would dare to recreate the model’s campaign looks, he suggested using black mascara as a base and adding a touch of color just on the tips of the eyelashes. Another option is to use vibrantly-hued mascara only on the lower lashes. The possibilities are endless and it’s all up to you and your preferences. The idea of the Diorshow makeup collection is to show-off your eyes. These colorful new releases will for sure help you create a standout eye makeup look.
The Diorshow 2018 makeup collection includes 15 shades of liquid eyeliner and 5 shades of mascara. The liquid eyeliners dubbed “On Stage” come in an array of shades from white and black to vibrant red and ocean blue. The new Diorshow “Pump N’ Volume” mascaras come in five shades: black, peach, pink, purple and blue. The formula is waterproof which makes this mascara perfect for wearing on the beach as well as a night out. The price of the eyeliners is $30.50 each and of the mascaras $29.50 each.
Leave it to Urban Decay Cosmetics, to make mascaras the most exciting product in your makeup bag. The brand took the mascara game to a whole new level with their latest drop. To celebrate National Lash Day, they are launching a collection of five vibrant lash-enhancing products. So if you love experimenting with vivid eye makeup, get ready for some serious shopping.
Photo Credit: @urbandecaycosmetics/Instagram
Urban Decay’s founder and creative director, Wende Zomnir shared a first view of the products on her personal Instagram account. She couldn’t hide the excitement and also revealed that you can use the mascara both for eyelashes and eyebrows. So if you had any doubts whether this should be your next purchase, you are probably already convinced by now. Thanks to the dual character of the product, you can get creative with matte and shimmery looks. All the bold beauty junkies can even mix and match the colors and wear them in many different ways.
Photo Credit: @urbandecaycosmetics/Instagram
“It’s National Lash Day, so I cooked up something for you: Double Team Special Effect Colored Mascara. One side has a cream shade and the other a coordinating shimmer shade. Dimensional! Love it on my brows too!”
Photo Credit: @udwende/Instagram
The brand’s Double Team Special Effect Colored Mascara will be available in five vibrant shades. These gorgeous rainbow-inspired hues will elevate your eye makeup. Let’s start with Urban Decay’s signature color- purple. There is no chance in the world they would miss out on this gorgeous hue, so they introduced “Vice”. “Junkshow” as one of the most beautiful colorful mascaras you’ve ever seen, that is a bold fuchsia pink.
Photo Credit: @urbandecaycosmetics/Instagram
Photo Credit: @urbandecaycosmetics/Instagram
“Deep End” will become the favorite hue for all turquoise lovers, while “Gonzo” carries a gorgeous blue tone. The last mascara is different from the rest because the dual ends feature two contrasting colors. “Dime/Goldmine”’s one side is going to paint your lashes yellow, the other one will give you a shimmering silver look. Currently, there is no other product in the market that allows you to play with so many colors on the eyelashes and the eyebrows at the same time.
Photo Credit: @urbandecaycosmetics/Instagram
Photo Credit: @urbandecaycosmetics/Instagram
Photo Credit: @urbandecaycosmetics/Instagram
Urban Decay’s Double Team Special Effect Colored Mascara collection will launch in March. Considering the prices of their other products, these mascaras are expected to be relatively affordable. According to the brand the colorful line will first launch in the USA on March 15, followed by Canada on March 19 and Europe on April 1. If you’ve been looking for a game-changing mascara, we’re pretty sure this is the one.
Photo Credit: @urbandecaycosmetics/Instagram
There are several products that should be in every woman’s makeup bag. Aside from foundation, lipstick, and blush, mascara is a must-have item for even a simple makeup look. There are many ladies out there that don’t know how to choose the right one for them. We all see the endless choices that look very much the same but are so different. And you don’t have to be a pro to know which type of wand will give you the desired effect. Even if you have short lashes, with the right mascara everything will look much better. There are also those ladies that underestimate the power of long, voluminous lashes. After they get an amazing product, they realize how life-changing it is to have the proper mascara. Allure and professional makeup artist Emily Amick teamed up for a video that will guide you through the characteristics of 24 types of wands.
Starting from spiral, hourglass, triangle, curved, to fun shapes such as dome tip or spiky ball tip, the options can be really confusing. That is why you should spare some of your time and learn which shape is the best for your lashes.
Photo Credit: Allure
The first type of wand you need to know about is the spiral one. According to Emily, it is also the first one you’ll buy. This brush is ideal for short lashes since it gives a lot of volume to them. Amick’s advice is to remove all the excess mascara off the brush when applying the first coat. With the minimal amount of product, the wand will separate each lash. Plus, you avoid unwanted clumps. The best way to apply is to start from the roots and do a little wiggle with the brush. After the first one, you can add as many coats as you want.
If you have average or longer lashes the spiral wand will be a great addition to your makeup bag. If your lashes are short, then you should go for a skinny wand. For the lower lashes, the easiest and best way is to move the brush vertically.
Photo Credit: Maybelline
There is one brush that you won’t find very often but will bring a lot of drama and volume to your look. The tri-spherical wand is made of three separate balls of bristles. In between them, there is a space that serves as a reservoir for the product. That is why this type gives thick and voluminous looks. The application process is the same as with any other wand. Don’t forget to watch the video for the full guide on mascara wands.
Photo Credit: Milk Cosmetics
The nail polish brand SinfulColors teamed up with Vanessa Hudgens on their first-ever cosmetics collection. They found the perfect face to present their line to their young consumer base. Both SinfulColors and Vanessa love bold, fun colors and looks. So the partnership is a perfect match. When the brand first approached her, Hudgens didn’t even think twice before saying yes. Now, she is the official Global Color Collaborator for the company.
“SinfulColors always has the best [nail] colors, is well-packaged, pigmented and just a really great nail line. I’ve always been a fan. I love expressing myself through makeup and now I get to collaborate with them and bring fans something they can express themselves with. I’ve been doing my own makeup since I was probably six years old. So consulting with the brand to develop the perfect shades for its cosmetics launch was a dream come true. Oh my gosh, it was heaven! I just sat at a table with all these different color pigments, bases, glitters and options to mix things. I am such a girly girl, so it was literally my heaven.”- Vanessa told People.
SinfulColors always deliver the trendiest, most vibrant shades of nail polish. They have millions of fans and customers all over the world. The news about an affordable and unique line by the company got everyone excited.
Their debut line will feature colorful mascaras, eyeliners, metallic and iridescent brow gels, different strobing sticks, cream eyeshadows and more. Hudgens shared some of her favorite products from the line. She is obsessed with the Diva Lash Color Mascara which is only $6. It will be available in four shades: “Lash Splash” (blue), “Lashing Out” (copper), “Scanda-Lash” (purple) and “Fatas-Eyes” (burgundy).
Another one of her go-to products is the Face Forward Highlighting Stick. The stick will cost $7. This product will be available in four shades: “Rose Glow” (rose gold), “After Glow” (gold), “Glow Potion” (pink) and “Get Lit” (blue). It will add a fresh iridescent glow to your face and make you feel like a glowing queen.
The young star often experiments with her makeup. Vanessa loves to wear vibrant colors and rocks unique looks. We’ve already witnessed her beauty evolution that includes vibrant blue, green, orange, and yellow eyeshadow looks. And what’s even better, the singer does her makeup very often. According to her everyone should have fun with makeup and dare to try bold colors.
Every single item from the debut line will cost under $7. This is one of the most affordable makeup collections so far. The price range is budget-friendly, so anyone can get their hands on the new products. SinfulColors will launch some of their products on November 16 on Amazon.com. Starting from January 2018 you will be able to get the full range at CVS, Walmart and also online.
Photo Credit: SinfulColors
Brightly painted lashes are back! Colored lashes are fun, bold and exciting. Stepping up your lash game with one of these vibrant formulas is guaranteed to give you that mesmerizing gaze. In fall 2017, models are owning the single, duo, and even tri-colored lashes. The season is about to change and so should your boring black mascara.
It’s important to master the basic know-how techniques of applying colored mascara, to be able to pull it off perfectly! Here, our favorite bold shades and a color guide to follow for an eye-opening new look.
Maybelline is one of the oldest drugstore brands with products on the shelves at your local drugstore way before all of these cool internet-only brands showed up. Maybelline for sure brightened that dark era of drugstore makeup with its innovative products in the past. With the rise of the social platform Instagram, many internet-only brands showed up on the market. The main marketing technique for these brands is teaming up with the biggest beauty influencers. They would make products in partnership with people’s favorite beauty gurus. These collaborations are well known for its great success. Somehow Maybelline was doing a great job marketing their products on its own. In the brand’s 100 year existence never once a product was made in collaboration with an influencer or a celebrity.Things are about to change because Maybelline teamed up with the beauty influencer Makeup Shayla.
Photo By @makeupshayla/Instagram
Maybelline x Shayla collaboration is revolutionary not only for the brand but for the entire beauty industry. The Instagram star Shayla is a self-made boss who built a business out of her name all by herself. Shayla is also a woman of color in a white-dominated beauty industry. Many popular beauty brands collaborate with only white women and feature predominantly white women in their ads and campaigns. Shayla is trying to move the boundaries in the beauty industry and challenge the brands to include more diversity. The impactful partnership between Maybelline and Shayla was announced on the brand’s Instagram account yesterday.
Photo By @makeupshayla/Instagram
“We couldn’t think of a better person than @makeupshayla, a self-made boss who has built herself an inspiring career and empowered millions,” Maybelline wrote on their profile.
Photo By @makeupshayla/Instagram
Shayla and Maybelline designed a collection that flatters darker skin tones as well. She has 2.5 million followers on her Instagram account and great social influence. In one of the promo pictures, Shayla is wearing two of four products from her collection. The collection includes a City Mini palette and 3 Big Shot mascara shades. The mascara shades are Baddest Black, which is a classic black mascara, Popping Purple, a vivid purple mascara and a vibrant blue one named Boomin. The Maybelline x Shayla City Mini palette includes deep neutrals, golds and a shimmery mauve with pink undertone.
Photo By @maybelline/Instagram
Limited quantities with special edition packaging are available starting from today on ulta.com and maybelline.com. You better hurry up if you want to get the collection in this special packaging. Maybelline announced that last night the entire collection sold out on their website but there are still some of the products available on Ulta’s website. The entire collection will be available in-stores all over the USA in September.
Photo By @maybelline/Instagram
Have you been trying to find the best mascara? There are SO many options out there, right? From L’Oreal to Maybelline and Dior to Lancôme, how does one choose?
Well whether you’re after a lengthening mascara for short lashes or a volumizing one to give you a false-lash flutter, we have rounded up the top rated mascaras of 2017!
Benefits: 200+ bristles catch every lash for a full fringe effect smooth glide formula provides silky volume in one extra black coat Lashes are feathery soft to the touch.Women agreed: 91% saw intense and volumized lashes and 87% saw more beautiful lashes+98% lengthening effect voluptuous volume and length Soft wavy bristle brush.
L’OREAL
Voluminous Lash Paradise
Sale: $9.99
