What started as a Kardashian trend has now evolved into an everyday staple into our routine. Five years ago, hardly any of us contoured. Sure iconic makeup artists like Kevyn Aucoin were practicing this technique decades ago, but the artist guilty of mass use of contouring is Mario Dedivanovic. Kim Kardashian’s glam guru turned the sculpted look into a routine we swear by. To give you the best contour of your life, we tested and compared many kits. Ahead, you’ll find the best-performing contour kits that tick all the boxes.

Don’t you just love all things Valentine’s Day? From cute decor to adorable gifts, this holiday is one of our all-time favorites. Even if you don’t have a Valentine, you have yourself to treat on this day. After all, Valentine’s Day is such a good excuse to wear romantic makeup looks all February long! The Valentine’s color palette is all about pinks and reds, leaving you with whole a lot of space to create mesmerizing makeup looks. To get you ready for your Valentine’s date night or just any special event on your calendar, we rounded up the prettiest romantic eyeshadow palettes.

Although so many things are happening in the world of beauty right now, MAC’s legacy can never be undone. Timeless and classic, yet groundbreaking and bold, MAC reinvents itself with every new collection and collaboration it launches. From celebrity-signed collabs to influencer-directed lines, the brand brings fresh new drops, yet stays true to its core. Walking into a MAC store always leaves us confused about what to buy since there are so many options. To solve our dilemma we turned to makeup artists who play with MAC products for a living. In the list below you’ll find top-rated MAC products that are an absolute must in every makeup bag.

Almost everyone seems to be obsessed with long, Bambi-like lashes. As a result, ladies wear false eyelashes more often and procedures such as eyelash extensions are on the rise. While you can enhance your lashes by adding a pair of falsies or getting extensions, why not take care of your natural lashes, first? If you are not blessed with alluring, curly lashes, it’s good to know that the beauty industry has blessed us with powerful eyelash growth serums that could give you the gaze of your dreams the natural way. We investigated real customer opinions and tested multiple products on ourselves to round up the absolute best eyelash serums that actually work.

You sacrificed your beauty sleep to wake up and makeup. But when that midday oil attack hits, your morning effort goes to waste. And even if you have normal or dry skin, somewhere past lunch, the foundation starts to fade, not to mention that your contour and blush are non-existent. Experiencing these problems on a daily basis? You are most likely not using a setting powder, at least not a good one. To keep your makeup on fleek, we sourced the best setting powders available on the market.

There’s a group of haters who claim eyeshadow primers are just a scam sold by cosmetics companies that want your money. Well, let them think whatever they want while their eyeshadow is creasing, fading and disappearing after an hour or so. Those with oily lids are most affected as even the highest quality eyeshadows lose the battle against oil. Eye primers will prevent this from happening along with increasing the color pay off of your favorite eyeshadows. We tested a new eyeshadow primer every day of the month, to come up with a list of the only ones worth buying.

Setting sprays aren’t unnecessary products—these goodies are formulated with polymers (long molecules) that act as a shield over your makeup, protecting it from glam-risk factors such as sweat, heat, and life, in general. They are also packed with hydrators like aloe and hyaluronic acid that nurture your skin even when they sit on top of your foundation.  To keep your makeup on fleek, we sourced and tested the absolute best setting sprays on the market. 

The formulas of the makeup products you use are not the only critical factor for flawless application. It’s the tools you use that make all the difference.

Glamming up for hours feels almost like relax therapy for makeup junkies. However, unless you have a glam squad on speed dial or hours of free time to apply a full face of makeup every day, you most likely need a beauty routine that saves you time. Multipurpose makeup products allow you to streamline your daily beauty activities without compromising your looks. After all, who doesn’t want to look on point for less time and energy invested? We tracked the hardest-working makeup multitaskers to help you simplify your routine and cut mirror time.

The world of beauty has gotten rose gold obsessed in the past years. From hair colors and nail polishes to beauty tools and highlighters, this beautiful hue is everywhere. However, you’ll find the most versatile rose gold products in eye makeup. This precious metal continues to serve as endless inspiration for subtle, yet statement makeup looks that flatter any complexion. We rounded up ten of the prettiest eyeshadow palettes to feed your rose gold obsession.