You’ve set up your online boutique. You’ve filled it with carefully curated wholesale boutique clothing, and you’re ready to make sales! You diligently post engaging images to social media regularly, but you’re just not getting the traction you want. What to do? Before you branch out into paid advertising, fully mine the potential of social media. It’s time to go live! Let’s look at how (and why!) to start live shopping on Facebook and Instagram.