Ever since TikTok started getting popular a few years ago, there’s been no shortage of people joining either as viewers or content creators. Some of them are only casual users, while others spend hours every day on the app. In the case of creators, TikTok offers the chance to build a large following of adoring fans – definitely an appealing idea for many people. For a lot of aspiring creators, though, this is a dream rather than a reality. However, it doesn’t have to be. If they’re struggling to build their TikTok followings, maybe they’re just overlooking a few crucial ingredients for success.

Have you seen how well your competitor’s Instagram postings are performing lately? Almost all of their posts have a good amount of comments and likes on them. When they post something, they receive dozens of comments and likes, but you can’t seem to get anyone to post a comment. A happy face emoji or the generic “This looks fantastic” is all you’re likely to get when someone comments on your work.

I’m sure by now you have an Instagram account. Almost everyone does. Lately, you must have been hearing about all the different ways celebrities have been making money off Instagram, which allows for the sharing of photos and short videos in one go. It definitely has got us going back to the application ourselves and trying to understand how we can build up our own Instagram enterprise as well, with the tools we have got.