Social media is on the rise, and it continues to influence users’ buying habits. One of the most influential social media platforms at the moment is Instagram and social media influencers can have great power on it. Instagram is no longer just a platform for sharing pictures and videos, it is a marketing tool that brands are utilizing to accelerate market penetration. Many companies that sell luxury products are embracing Instagram as a marketing tool to engage with their customers, promote new collections, and showcase their portfolios.