Fenty Beauty has undoubtedly set new standards in the world of makeup. Although Rihanna’s brand has been around for over a year, the Fenty effect has reshaped the beauty industry to a great extent. With a whopping 40-shade foundation range and diverse campaigns, the brand has won the hearts of all beauty lovers including us! Since the brand has grown from a small line of essentials to a wide makeup range, we couldn’t help ourselves but try almost everything that has Rihanna’s stamp of approval. We rounded up a list of the absolute best Fenty Beauty products that hold a special place in our beauty bags.

Don’t you feel that the cream eyeshadow is the most underrated product in the world of makeup? Cosmetics brands are launching powder eyeshadow palettes with the speed of light. On the other hand, cream eyeshadows are the easiest to apply – all you have to do is tap the product onto your eyelids with your fingers. You don’t have to use brushes or blend forever! Don’t believe us? We gathered the best cream eyeshadows on the market to get you hooked!

There’s something about pink lipsticks that makes us love them even more than the classic reds. One important reason – pink can take ages off one’s face! This lively color comes in a variety of tones, from subtle nudes to statement even neon hues. To honor the beauty and versatility of the pink lip, we decided to gather the best pink lipsticks for every complexion and occasion.

Mascara is not a one-size-fits-all product. Every mascara is formulated differently to enhance a specific lash type. The wand is also an important factor in choosing the right mascara for your lashes. Aside from lash type, it all comes down to your preferences. Do you want dramatic, falsie-like lashes? Or maybe you prefer length over volume? Look no further – we gathered the very best mascaras on the market that can solve any lash issue.

Pantone’s Color of The Year 2020 is finally revealed! Classic Blue is set to dominate the beginning of the next decade. Compared to previous annual color picks, this deep midnight blue shade is less adventurous. However, the hue gives off relaxing vibes and is easy to wear and mix with other shades. As big beauty junkies, we couldn’t help ourselves but think of all the ways you can incorporate Classic Blue in your beauty routine. We looked everywhere on the internet to find the best Classic Blue beauty products for you to get creative with this gorgeous rich shade.

It’s a prime beauty time! From influencers promoting new launches in every corner of social media to celebrities launching cosmetics brands, everyone is obsessed with skincare and makeup RN. Remember the time when your skincare routine consisted only of moisturizer? When your glam game involved only foundation, mascara, blush, and lip gloss?

You need to give your concealer more credit. Don’t you think that this is the hardest working item in your makeup collection? You use it to cover sleepless nights, period breakouts, scars, and other imperfections. These are only a few of the hats your concealer wears daily. On top of that, this product can make a great eyeshadow base for flawless application of powder and cream products. It can upgrade your contouring game, helping you achieve a perfectly sculpted look. You can sure add a few more things to this list. For this reason, we decided to round up the absolute best concealers of 2019 that you can use in various ways.

Drugstore makeup has come a long way. We’ve gone from a few shades of foundation and concealer and neutral eyeshadow palettes to full collections of anything you can imagine, available in a rich spectrum of colors. The rise of drugstore beauty has fulfilled our lives with joy for many reasons. First, we get to play with more products for less. Second, some of these goodies work so hard that they have replaced many of the high-end makeup products we were swearing by. Speaking of the items that fall in the second category, we gathered the absolute best drugstore makeup products of 2019 you’d want to take into 2020.

Baby, it’s cold outside meaning that your hair care routine must involve serum. Of course, you should continue using your favorite conditioner and that life-saving hair mask, but your strands need some extra attention in winter. That’s why we looked everywhere on the internet to locate and test the best hair serums for silky strong tresses.

Despite the insane popularity matte liquid lipsticks have gained in the past years, it’s still a struggle to find the right formula that will give you precisely lined pout and last from day to night. With the many options on the market and new launches that appear with the speed of light, our standards for the perfect liquid lipstick are higher than ever. That said, we’ve dived into a deep search to make a list of the absolute best liquid matte lipsticks you need in your makeup bag.