They say that men and women have different shopping habits. While men tend to pick the item they need, pay for it and leave, women take time to ruminate, looking for the best deal, the best fit, and the best everything. Put simply, women are more selective and are great comparison shoppers, while men want to make the process as fast as possible.

You sacrificed your beauty sleep to wake up and makeup. But when that midday oil attack hits, your morning effort goes to waste. And even if you have normal or dry skin, somewhere past lunch, the foundation starts to fade, not to mention that your contour and blush are non-existent. Experiencing these problems on a daily basis? You are most likely not using a setting powder, at least not a good one. To keep your makeup on fleek, we sourced the best setting powders available on the market.

Setting sprays aren’t unnecessary products—these goodies are formulated with polymers (long molecules) that act as a shield over your makeup, protecting it from glam-risk factors such as sweat, heat, and life, in general. They are also packed with hydrators like aloe and hyaluronic acid that nurture your skin even when they sit on top of your foundation.  To keep your makeup on fleek, we sourced and tested the absolute best setting sprays on the market. 

The formulas of the makeup products you use are not the only critical factor for flawless application. It’s the tools you use that make all the difference.

Copper hair is a dye trend that marked 2019 and it seems that this rusty red shade is not going anywhere soon. The stunning red hue is expected to be the top dye job of choice in 2020 as well. The insane obsession with copper hair is no surprise to us. It’s a universally flattering hair color with endless options for customization. If you are toying with the idea to hop on the red side by yourself, this article is for you. We looked everywhere on the internet and located the prettiest copper hair colors for salon-quality dyeing at home.

Glamming up for hours feels almost like relax therapy for makeup junkies. However, unless you have a glam squad on speed dial or hours of free time to apply a full face of makeup every day, you most likely need a beauty routine that saves you time. Multipurpose makeup products allow you to streamline your daily beauty activities without compromising your looks. After all, who doesn’t want to look on point for less time and energy invested? We tracked the hardest-working makeup multitaskers to help you simplify your routine and cut mirror time.

The world of beauty has gotten rose gold obsessed in the past years. From hair colors and nail polishes to beauty tools and highlighters, this beautiful hue is everywhere. However, you’ll find the most versatile rose gold products in eye makeup. This precious metal continues to serve as endless inspiration for subtle, yet statement makeup looks that flatter any complexion. We rounded up ten of the prettiest eyeshadow palettes to feed your rose gold obsession.

“It’s sooooo pigmented!” is a phrase you most likely hear in almost every influencer-review video on YouTube. There’s no doubt that “pigmented” has become a buzzword in the world of beauty. And if everyone uses to describe every eyeshadow under the sun, how can you tell which ones are the real deal? This is where we step in! We tested multiple formulas to distinguish the pigmented from the “sooo pigmented” eyeshadows.

Your mom didn’t contour. She only had blush to add dimension and a dose of freshness to her face. With the rise of contouring, it seems that this product has lost its place under the spotlight. However, it still plays a huge role in subtle makeup looks where it’s all about enhancing the skin’s natural radiance. As beauty obsessives who were around before contouring was a thing, we can’t live without our favorite blushes. Since we know a thing or two about this makeup essential, we rounded a list of the absolute best rouges that will give you a flirty flush.

Highlighter is the one game-changing product that can take a look from meh to WOW! It’s the cherry on top of a my-skin-but-better makeup looks and the biggest glam factor in over-the-top looks. In 2020, these shine-boosting goodies are available in every finish imaginable. From dewy formulas that enhance skin’s radiance to liquid illuminators that leave a molten metallic effect on the cheeks, to powder highlighters that provide the you-can-see-me-from-space glow. No matter what type of shine is your favorite, our list of the best highlighters will help you pick a top-rated product that will give you a stunning shimmery flush on the face.