Drugstore makeup has come a long way. We’ve gone from a few shades of foundation and concealer and neutral eyeshadow palettes to full collections of anything you can imagine, available in a rich spectrum of colors. The rise of drugstore beauty has fulfilled our lives with joy for many reasons. First, we get to play with more products for less. Second, some of these goodies work so hard that they have replaced many of the high-end makeup products we were swearing by. Speaking of the items that fall in the second category, we gathered the absolute best drugstore makeup products of 2019 you’d want to take into 2020.

I’ve been a vegan for 23 years now, and I get so excited seeing more and more cruelty free and vegan brands coming out. I continue to adjust my lifestyle and beauty routine to include many new brands. So, you’ll see me going through different lines because I love them. I don’t get paid commission to talk about these brands, I just feel compelled to talk about them because of my love for these products.