Making transactions online keeps on changing with the use of technology and the demand for various products and services keeps on increasing as people can easily purchase what they want online. E-commerce becomes an in-demand activity, especially during the time of pandemic when people are restricted to go outside and buy the goods that they want. This online shopping activity from sellers to buyers makes a positive impact on the fashion and design industry.

Instagram is the most powerful social media platform for fashion. Plenty of designers and fashion companies use it to attract more followers, as it is a great place to discover fashion enthusiasts. And since this is a visual and social platform, it can greatly benefit the fashion industry.