The digital perm, also known as a hot perm, is a hair styling technique that uses heat and chemicals to create curls and waves in the hair. This technique is performed using a digital perm machine, which heats and curls the hair using a combination of heat and chemicals. The result is a head of hair with soft, bouncy curls or waves that last for several months.

The use of the hashtag #curlyhairdontcare has skyrocketed since the pandemic. Men and women alike are displaying their natural hair with no stigma, and it’s wonderful to see. Therefore, it’s not surprising that curly hairstyles will become more popular in 2022.

Curls aren’t a cut or a color like other popular trends like hair contouring and the boy haircut. Curly hair is fashionable, and the movement of curls is all about celebrating that. In order to bring out your hair’s natural beauty and bouncy texture, you need to work with it rather than against it.

Curly hair can be a blessing as well as a curse sometimes. Unlike straight hair or wavy hair, curly hair comes with a set of challenges that can be quite hard to overcome, like dryness, frizz & breakage. Regardless of whether you have 3C or 3A curls, chances are that you have also encountered 1-2 of these concerns often. And yes, the struggle can be quite overwhelming. That’s why we have joined with a bunch of in-house experts who tell us about common hair care mistakes & how we can avoid them to keep our curls shiny, intact & smooth.