While Ultra Violet is the color of yesteryear, it’s pastel sister is alive and well in 2019. Lavender managed to dethrone millennial’s favorite pale pink and gain even more fame than the electric purple Color of the Year 2018. There’s no doubt that the world of fashion and beauty is obsessed with all shades pastel RN. However, if you are sick of the already-seen pastels, lavender will give you that dose of excitement like no other pale hue.