After a very successful first collaboration, the Kardashian/Jenner sisters are back with another Calvin Klein campaign. It seems that the most powerful clan in the world portrays the perfect all-American picture that Raf Simmons has in his mind. For the second time in a row, the innovative designer decided to tap sisters Kylie, Kendall, Kim, Kourtney, and Khloe to front his ads. The reason for the reunion is the brand’s Fall 2018 #MyCalvins campaign.
Calvin Klein is releasing its first new fragrance in 13 years. Most of us swear on the brand’s legendary scents like Eternity and Obsession that have been around for several decades. But under the helm of Raf Simons, the brand is bringing more fresh releases. Dubbed “Women’, the new fragrance is a true delight. To celebrate the release of another possibly iconic perfume, Raf tapped two of his favorite muses Saoirse Ronan and Lupita Nyong’o.
The Oscars of Fashion, the CFDA Awards took place last night honoring the biggest American talents. The Council of Fashion Designers of America opted for a new location this year, the Brooklyn Museum. Issa Rae hosted the celebrity-packed event that included everyone from Kendall Jenner and Kaia Gerber to Lupita Nyong’o and Cate Blanchett.
Speaking of the awards, pre-announced honourees included Diane von Furstenberg, who won the Swarovski Award for Positive Change; Carolina Herrera, who was presented with the Founder’s Award in honour of Eleanor Lambert; Narciso Rodriguez, who took home the Geoffrey Beene Lifetime Achievement Award; Donatella Versace, who was honored with the International Award; Naomi Campbell, who was recognized as the CFDA’s Fashion Icon; Edward Enninful, who received the Media Award; and Ralph Lauren who was presented with the CFDA’s first ever Members Salute Award.
Naomi Campbell delivered one of the most emotional speeches of the night:
“I was told many times that I couldn’t do certain things because of the color of my skin. I let it drive me. And of course I’m human, and I found it hard at times not to take it personally. But I stand here today as a proud woman of color, and I will continue to push for diversity and equality in this industry,’ the supermodel told the audience.
The main part of the event included A-list presenters who handed the top prizes to the brightest talents in American fashion. The award of Womenswear Designer of The Year went in the hands of Raf Simons of Calvin Klein for the second year in a row. James Jebbia of Supreme was awarded for best menswear designer and he had some interesting thoughts on the topic:
“I’ve never considered Supreme to be a fashion company or myself to be a designer, but I appreciate the recognition for what we do,” he said.
According to the CFDA, in the accessory game, famous twins Mary-Kate and Ashley Olen of The Row won. The Council of Fashion Designers of America decided to present the Swarovski Award for Emerging Talent to Sander Lak of Sies Marjan.
It seems that in 2018, the CFDA is finally giving some credit to influencers. The Council included a new award this year – The Influencer Award. This prize went into the hands of no other than Kim Kardashian. Ten years ago, the reality star was considered as famous for being famous without any particular talent. But now the CFDA is recognizing her achievements in the industry with The Influencer award. Kim herself seemed surprised:
“I’m kind of shocked I’m winning a fashion award when I’m naked most of the time,” she joked during her acceptance speech. “But this is seriously such an honor, so thank you to the CFDA for this award,” she finished.
Last year we had predictions that 2018 will be the year of fur-free fashion. We are always pleased to hear that more and more fashion labels say no to fur. Last week. Donatella Versace announced that she will no longer kill animals in the name of fashion. San Francisco will also join the no-fur movement starting from January 1. The city’s board of supervisors voted to ban the sale of fur, making San Francisco the largest city in the USA to do so. Every member of the board agreed that the city needs to stop selling fur items. The board hopes that this decision will inspire other cities in the country to follow their steps.
“This has been one of the things on their agenda, especially in San Francisco. We know that when we do things in San Francisco that a lot of times it will get attention nationally and globally. We also feel a big responsibility when we’re in a position like this because it could really make a huge impact,’ a spokesperson of the board of supervisors said in a statement.
After January 1, every retailer that sells apparel or accessories with new fur will be punished with $500 fine per violation. For example, if there are 5 items made of new fur, that will result in 5 violations. For those who have purchased fur to this date, there is a one-year amnesty on the fine. The fur ban in San Francisco is a follow-up to the anti-fur initiatives from other cities in the USA as well as other countries. West Hollywood was the first city in the USA to prohibit the sale of fur back in 2011. Berkeley did the same in 2017. Next, the U.K’s fur ban act “prohibits the keeping of animals solely or primarily for slaughter for the value of their fur”. Other countries that have banned fur farming include Australia and the Netherlands. The Netherlands also has plans to shot down mink farms by 2024. Norway has similar plans, expected to be fully realized by 2025. This country has also banned fur farms.
This year many fashion brands joined the anti-fur family. Besides Versace, Gucci, Diane von Furstenberg, Michael Kors and Jimmy Choo said no to fur just recently. Calvin Klein, Ralph Lauren, Stella McCartney and Tommy Hilfiger have been fur-free for years. Many nowadays customers, especially those who belong to the younger generations don’t support animal cruelty in fashion. Their ethical preferences together with the efforts of animal activists have made many brands to exclude fur from their offerings. It is revolutionary that even entire cities decided to join the anti-fur policy.
Even since his first day at Calvin Klein, Raf Simons has dedicated his work to bring back the old shine of the luxury fashion house. Raf embraced the all-Americana spirit in most of his collections and involved it in the brand’s ads. Towards the end of 2017, the designer launched a series of campaigns as a part of the Calvin Klein Jeans collection. First, he tapped Solange Knowles, who had the liberty to cast her stellar group of friends to star along with her. Later, he focused on a younger generation of trending names and worked with Kaia and Presley Gerber.
For the latest edition of the “Our Family. #MyCalvins.” campaign, Simons chose the most popular American family, the Kardashian/Jenner sisters. The designer continues to embody the concept of family and the importance of these bonds. This time Raf Simons presented togetherness through the relationship between Kim, Khloe, Kourtney, Kendall, and Kylie.
“Family is everything, so when we’re all together doing something special like this, it means so much. We were all in a group text before saying how lucky we are to do this together and that it’s going to be the best day.’ Kim shared her excitement with Vogue.
Once again Willy Vanderperre was the genius behind the camera. The campaign follows the same theme as the ones launched before. Shot at a rustic barn-like location, somewhere in Los Angeles, the Kardashian/Jenner clan poses in basic underwear and denim pieces.
“The bond we share is infectious. Even though we pick on each other like normal siblings, we are each other’s biggest supporters . . . I want people to see unity, loyalty, and strength. We’re a mix of everything, and I think family is the ultimate American dream.”- shared Khloe, who was pregnant while shooting the campaign.
All of the gorgeous ladies, except for Kylie, flaunt their toned bodies in Calvin Klein’s classic white and black logo underwear. The now recognizable country style blankets are once again present as the centerpiece in the barn. In some of the shots, the sisters are rocking all denim looks, Raf’s homage to the rich history of the fashion house.
All of the items from the ads are already available both online and in store. The jeans styles are a part of the Calvin Klein Jeans Spring 2018 collection, while the featured underwear is a part of the Calvin Klein Modern Cotton, Calvin Klein Body and Calvin Klein Underwear lines.
Photo Credit: Willy Vanderperre
Family portraits aren’t the favorite thing to do for teenagers. There is nothing cool about saying cheese together with your whole family for a photo. Anyway, a family portrait shot by Willy Vanderperre for Calvin Klein jeans is another story. Not a lot of teenagers get to pose in front of cult photographers for iconic brands. But when Cindy Crawford is your mother and you inherited her model genies nothing can get in the way. Kaia Gerber and her older brother Presley Gerber took the siblings family portrait to another level for Calvin Klein Jeans Spring 2018 campaign. These two are the stars of #MyCalvins ads titled ‘Our Youth’.
“The evolved #MyCalvins concept has family at its center,” the brand stated in a press release adding that it serves as “a display of unity between strong individuals, further emphasized by the symbolism of the traditional American quilt. This campaign captures these bonds and brings to life different ways we can inspire families ‚Äö√Ñ√∂‚àö√ë‚àö√Ü both born and made ‚Äö√Ñ√∂‚àö√ë‚àö√Ü to connect with one another and celebrate the things that unite us”
Both teenage models wear cool denim pieces by the brand. Kaia Gerber flaunts an all-black ensemble while Presley wears an all-denim combo that is a mix of blue and black denim. He also models a classic denim logo hat by the brand. The styling and the aesthetics, in general, offer major Americana vibes. Calvin Klein Jeans is well known for their street approved denim pieces that are popular internationally but especially among the American population. No wonder why many models love Calvin Klein’s jeans shorts and jackets. There is no better way to nail a model-off-duty look than with a good pair of jeans and a casual tee.
Kaia and Presley Gerber have a history with Calvin Klein. Presley appeared in the brand’s 2016 fall campaign. Kaia Gerber, on the other hand, made her official runway debut in September 2017 on the brand’s spring show. Calvin Klein is in Gerber’s DNA. Their supermodel mother Cindy Crawford is an iconic figure in the history of the brand. She has been a part of many runway shows as well as ad campaigns throughout her career. This time the proud mother was missing in the pictures. Anyway, considering her long history with the brand, she may appear in some of the future Calvin Klein campaigns.
The young Gerbers aren’t the first family members to star in the “Our Family #MyCalvins” campaign concept. Previously the brand has tapped Solange Knowles and A$AP Mob. A$AP Ferg from the group has actually studied fashion design in school. We have yet to see who’s next to model Calvin Klein’s pieces together with their closest family members.
Photo Credit: Willy Vanderperre/Calvin Klein Jeans
When fashion meets art you get the most magnificent pieces you could even hang on your wall. For die-hard fashionistas, it gets better than a visit to the museum because they get to wear them and show them off. After all, there isn’t a better way to celebrate your favorite artist or art in general then turn yourself into walking art piece. These collabs result in designs that never get out of style – because art is timeless. Here are the best fashion & art collaborations of 2017. The best thing is that you can shop most of these in 2018.
Gucci x Elton John
We all felt the love watching Gucci’s Spring/Summer 2018 show. The mastermind behind the collection, Alessandro Michele took cues of Elton John’s most iconic looks. Now thanks to Gucci you can all have a piece of the living music legend’s style. From tracksuit to heavily embellished designs you can turn to the style of the past decades anytime you want.
Versace x Andy Warhol
Try not to lose your cool on Versace‘s x Andy Warhol wild designs. Donatella Versace paid tribute to her late brother by borrowing the iconic Marilyn Monroe & James Dean print from the ’90s archives. The print was originally created by the pop artist Andy Warhol. Models flaunted show-stopping ensembles done in this print. Time proved that Gianni’s work held up beautifully over time – these almost taken out of the archives dresses are still relevant to the current fashion mood. The best thing is that you can buy most of these in 2018.
Calvin Klein x Andy Warhol
Besides Versace, Calvin Klein was another fashion house that teamed up with the cult artist. The company bought the rights to use Andy Warhol’s artwork from now until 2020. Calvin Klein can use his creations how it pleases and will have access to never-before-published works.
Dior x Lee Bul
Among other artists, Dior also partnered up with the Korean Lee Bul on a Lady Bag glass-like style. The artist covered the cult bag in Plexiglas shards placed in a way to catch the light like a shattered mirror. This bag took over 60 trials to get the final version. Of course, it was worth it.
Louis Vuitton x Jeff Koons
We still can’t get over Louis Vuitton‘s fashion tribute to artists such as Boucher, Turner, Manet, Gauguin, Monet and more. The fashion house launched The Masters Collection of bags that featured infamous paintings of the legendary painters.
High fashion is for sure one sort of art. Calvin Klein is perfectly aware of that and went a step further by connecting fashion and art with its latest collaboration. The fashion house signed a 4-year agreement with the Andy Warhol Foundation that will allow the brand to use Warhol’s art in its collections. From now until 2020 Calvin Klein will have the opportunity to use every single piece of art that Warhol has created together with never-before-published works. The brand will have the exclusive right to use the artist’s creations how it pleases. Besides celebrating Andy Warhol work through its collections, Calvin Klein will financially contribute to the foundation that supports contemporary visual art.
The collaboration with the Andy Warhol Foundation is a result of Raf Simons‘s obsession with Warhol’s work. The creative director of the fashion house loves to celebrate art through his designs. In the past, he has collaborated with artists such as Peter Saville, Sterling Ruby and the Robert Mapplethorpe Estate for his Raf Simons brand. The designer also took his debut campaign for Calvin Klein at the Andy Warhol Foundation. Models posed in the infamous Calvin Klein logo underwear with Warhol’s works Statue of Liberty (1962), Elvis 11 Times (Studio Type) (1963), Ambulance Disaster (1963″64), Statue of Liberty (1962) and Skull (1976) in the background. The Warhol-obsession continued at the brand’s Spring 2018 show where many prints were used to decorate the pieces from the collection. The prints from the Calvin Klein Spring 2018 collection included images taken between ’63 and ’82 as well as two of Sandra Brant and Dennis Hopper. According to Simons, Warhol’s art represents the American reality better than anyone else.
“He captured all sides of the American experience, including sometimes its darker sides. Warhol’s art tells more truths about this country than you can find almost anywhere else,’ Simons explains.
This is not the first time for Raf Simons to incorporate Andy Warhol’s art in his designs. As a creative director of Christian Dior‘s womenswear operation, Simons partnered up with the Andy Warhol Foundation to use the artist’s work in Dior’s Fall 2013 ready-to-wear collection. The Andy Warhol Foundation also has a few more fashion collaborations in its portfolio. The Japanese casual wear brand Uniqlo and the avant-garde fashion house Comme des Gar‚Äö√†√∂‚àö√ºons have collaborated with the Foundation in the past. Anyway, this is the biggest collaboration for the Andy Warhol Foundation of this type. We should expect to see more Warhol-infused pieces signed by Calvin Klein and Raf Simons at the brand’s Fall 2018 Show in February.
Photo Credit: Yannis Vlamos/Indigital.tv