Social media influencers and content creators are usually the first to hop on trends and boost their popularity—particularly among young audiences. Lately, they’ve been obsessed with Chvker butterfly jewelry. This stylish Houston-based accessory collection launched in 2014 and has since grown into a brand beloved by both influencers and regular women alike. Major influencers like Gabby Epstein and Sierra Furtado are lovers of the Chvker, and share images wearing the pieces with their millions of followers. The jewelry is feminine and versatile, dressing up all different outfits and looking at home on social media feeds.