“It’s sooooo pigmented!” is a phrase you most likely hear in almost every influencer-review video on YouTube. There’s no doubt that “pigmented” has become a buzzword in the world of beauty. And if everyone uses to describe every eyeshadow under the sun, how can you tell which ones are the real deal? This is where we step in! We tested multiple formulas to distinguish the pigmented from the “sooo pigmented” eyeshadows.