Negotiation usually conjures images of two people across a table, each trying to reach a number they can live with. On Amazon, a similar negotiation happens constantly, except that neither party is a person, and the back-and-forth unfolds far faster than any human conversation could.

Your premium skincare serum sits perfectly positioned on Amazon’s search results. Shoppers love the product. Reviews shine with five-star ratings. Yet sales remain frustratingly stagnant. The culprit? You’re not winning the buy box.