London is in the center of all fashion happenings right now. This was a season exciting debuts, anniversary celebration, and major changes. Here are the biggest highlights from LFW 2018 you don’t want to miss.
The millennial pink is taking over every single social media platform and network. It is not the pink that you are used to seeing. The most important thing to know is that it’s not a single color, but a whole range of different shades of this beautiful hue. It varies from very light and dusty shades to stronger peachy ones. It is not completely clear how the millennial pink became one of the most popular colors. Anyway, you can find it in everything from hair colors, and makeup, to clothing and accessories.
Celebrities are the ones who set up the biggest fashion trends. A lot of them decided to show up in outfits that include this color lately. It is all over their wardrobe, including shirts, jackets, dresses, gowns, shoes, and accessories. The fashion influencers wear millennial pink for every possible occasion that you can imagine. It doesn’t matter if it is a red carpet, a night out or going to the gym. This huge trend is everywhere.
Among the celebrities who have rocked this beautiful pink hue, are Gigi Hadid, Beyoncé, Lady Gaga, Alexa Chung, Rachel McAdams, Victoria Beckham, Celine Dion, Jessica Alba and much more. Even men love it. The popular singer Harry Styles wore the perfect millennial pink suit. Take a look at these stylish outfits and get some celebrity inspo on how to wear the most popular color of the season.
The Glastonbury Festival is a five-day festival that is the favorite one for many celebrities. This year it offered many glorious performances and even more fabulous guests. Fans got to enjoy Katy Perry, Ed Sheeran, The Foo Fighters, Craig David, Charli XCX, Dua Lipa and other artists performing on the Pyramid Stage in Pilton. Among the celebrities that attended were David and Victoria Beckham, Siena Miller, Cara Delevingne and her sister Poppy, Johnny Deep, Margot Robbie and many others.
Take a look at the best fashion celebrity moments from the world-famous Glastonbury festival.
The beautiful and talented Margot Robbie rocks her signature edgy looks everywhere she goes. During the Glastonbury Festival, she proved that she doesn’t only look good in glamorous gowns, but she can also flaunt laid-back styles. The Australian actress chose a pair of Hunter wellies, that she matched with a very cool yellow raincoat. Underneath the coat, you can see a star print sweatshirt by Chinti and Parker and denim shorts.
But she didn’t stop there. During the second day, Margot was seen in the same Hunter black boots, a super-cute Mickey Mouse sweatshirt, and simple black leggings. She finished the look with a yellow backpack and yellow-hued sunnies.
This wild soul appeared in several amazing outfits during the Glastonbury festival. You can see Cara wearing a gorgeous burgundy jacket that perfectly fits the vibe of the festival. The young model and actress paired the jacket with black track pants and a cool shirt with red cherries on it. As for the boots, Cara rocked a pair of black military ones. A pair of tinted sunglasses was the accessory of choice for the star.
For her other look, Delevingne went for a more youthful and colorful combination. Cara showed off a pair of denim shorts and Levi’s bleached denim jacket. Underneath the jacket, you can see a white and lilac hoodie. She did not miss the opportunity to wear another pair of fun sunglasses. This time it was a pair of blue-hued metallic ones.
This young designer is present almost on every possible best-dressed list. Alexa is one of those stars who love to mix and match simple designs. That is why this festival was the perfect opportunity for her to shine. For one of her appearances, Chung wore white jeans and a white simple T-shirt. She finished off the look with a dark navy polka dot shirt. Alexa also wore a pair of ankle-high Hunter boots and a dark blue modern Hunter anorak.
For her other look, Chung proudly wore an oversized knit sweater with bell sleeves from her eponymous Alexachung brand. The multicolored sweater features graphics on the front part.
But this was not all from the young fashion icon. Her third appearance was maybe the most memorable. Alexa went for a warm plaid lumberjack jacket, black tight jeans, and her favorite Hunter wellies. She accessorized the look with a cute Hunter backpack and a cowboy style hat.
The model looked totally chic in her ripped denim shorts and striped black and white shirt. The Hunter wellies are definitely a must-have for this festival. Suki also added a khaki raincoat to the outfit.
For her second appearance Waterhouse, went for brighter, fiercer colors. She kept the same denim shorts and black Hunter boots but added a tight white tee and a cool red bomber jacket.
One of the most popular models at the moment Adwoa Aboah also made an appearance at the festival and rocked multiple cool looks. The most eye-catching outfit includes a pair of wide-leg pants in a camouflage print and a Hunter raincoat. Aboah is not afraid to rock a good accessory, so she did go with the hat of the season- a cool beret.
The British model also stunned in a dark oversized sweatshirt, black pants, a pink Hunter backpack and cream Hunter wellies. You just can’t miss her super-cool blue-hued sunglasses.
After so many collaborations with famous brands, we can finally get a piece of Alexa’s unique style from her signature label ALEXACHUNG. We already had a sneak peek of Alexa Chung’s eponymous label and now the entire Pre-Fall 2017 Collection is out.
The 33-year old It girl decided to hold her first show at the most unexpected place. Namely, Alexa presented her collection in a Danish Church next to Regent’s Park in London. The presentation felt like a wedding and Alexa has an explanation why.
“I’ve been to a billion weddings recently. There’s a big demand for tea dresses in my life!’ ” She tells Vogue.
She doesn’t have any plans to get married soon but she could definitely see her friends wearing the pieces.
To make the atmosphere even more authentic there was pink confetti shower and a ribboned old timer Mercedes convertible parked outside in the yard. The Capital Children Choir sang “Good Vibrations’ by The Beach Boys while the last bridal-appropriate creation paraded on the runway.
The Pre-fall 2017 Collection was full of denim pieces. This was not a surprise considering the fact that Alexa Chung is behind the designs. Just as her style the collection was full of contrast between masculine elements and girly details.
Opposite of the androgynous outfits that featured denim bottoms and sweatshirts, Alexa also presented girly long floral dresses paired with cute ballerina shoes.
Speaking of dresses we must mention the astonishing white bridal-like dress with a structured waist, ruffle short sleeves and a big ruffle that was framing the hemline. Alexa paired this creation with silver sparkly platform shoes and made the perfect wedding combination for the most unconventional brides.
Part of the collection had a strong rock n’ roll feel and resembled the style of the biggest style icons of all times. We could see that Alexa got inspired by the style of famous stars such as David Bowie, Brian Jones, and Marianne Faithfull.
Alexa is keeping herself busy working on her new drops in the studio full of professional designers in London. Soon the studio will be transferred to the De Beauvoir East End fashion hub. Believe it or not Alexa and her team are already working on their sixth collection.
All of the collections are see-now-buy-now collections and the price range is a bit high. This shouldn’t be a concern for Alexa considering her strong fashion influence. She also admitted that she didn’t take any technical lessons because she likes to design on the emotional side. The most important thing to Alexa is how a certain creation makes her feel.
Photo Courtesy of Vogue
Alexa Chung has always been synonymous with elegance, as much as Longchamp has always been synonymous with iconicity. For its spring 2017 ad campaign, Longchamp joined forces with the model, designer and it-girl once again, letting Alexa Chung become the brightest star of the French luxury house’s campaign.
Founded in Paris in 1948 by Jean Cassegrain, Longchamp has been cranking out it-bags ever since the early Fifties, always focusing on both revisited classics and on the seasonal hottest trends. For its spring 2017 collection, the fashion house took the chance to show its take on some of the most colorful trends, combining jocose vibes with the label’s own signature, sophisticated look. Joie de vivre was the focal point of the Longchamp spring 2017 collection, which was specifically created for the “radiant Longchamp woman’.
Thanks to both the label’s latest items and Alexa Chung (who is one of Longchamp’s most recurrent brand ambassadors), the French mansion perfectly managed to transpose its spring 2017 collection’s vibes to its respective ad campaign, the protagonists of which are some of Longchamp’s most acclaimed designs.
All dressed up in highly covetable bomber jackets, silky chemisiers and urban-chic leather shorts, throughout the Longchamp spring 2017 campaign, Alexa Chung channels four of the label’s most iconic it-bags, namely the Penélope handbag, the so-called Pliage Héritage, the Paris Premier, and last but not least the Pliage Cuir Rayé.
Iconic yet revisited through a more feminine and playful lens, each one of the designs features appealing colors, as well as captivating patterns, such as the stripes seen on the Pliage Cuir Rayé in light blue.
One of the most intriguing parts regarding Longchamp’s spring 2017 campaign is, however, that the mansion managed to pair each one of its motifs, from the set to what Chung is wearing, with the handbag’s personalities, focusing on their signature details, such as dangling floral adornments and tassel embellishments.
While for the collection’s most conventionally elegant proposals Chung got styled with the most casual/urban-chic ensembles possible, for the cheerful ones, she channeled a Parisian-inspired high end style, giving us a wider and deeper perspective on the different sources of inspiration that helped creative director Sophie Delafontaine ultimately envision one of Longchamp’s most praised and refreshing collections ever.
As for Alexa Chung, her latest efforts included the appointment as UGG’s creative director, as well as the launch of her own namesake fashion label that is set to debut in retailers starting from May 2017. With so many campaigns, collaborations and even a clothing line on the way, we cannot wait to see what she has in store for us for this already exciting year!
Photos courtesy of Longchamp
Finally available for purchase at Marks & Spencer, Alexa Chung‘s Archive by Alexa Chung winter 2016 collection is already on many fashionisas’ Christmas wish lists, as it really has our holiday style cravings covered.
With the first Alexa Chung x Marks & Spencer Archive collection having been an instant sellout, the British retailer couldn’t, of course, exempt itself from asking the model-turned-designer to create another holiday-ready Archive by Alexa Chung collection and we, in return, couldn’t be happier.
This time around, the style icon immersed herself into all those fashion motifs that made the Forties, Fifties, Sixties, Seventies and Eighties famous, thus focusing “on a luxe evening wear vibe to lead us into the winter party season and was thrilled to once again discover an abundance of inspiration within the Marks & Spencer archive.’
And by covering all of our holiday style needs, Chung managed to keep her creativity high by naming each one of her Archive by Alexa Chung collection’s 27 pieces after street names in Leeds, namely the city, where Marks & Spencer was founded in 1884.
Saying the collection is made of 27 pieces means that we have 27 must-haves to choose from, which is no small feat indeed (especially if you are looking for something to show off during New Year’s Eve). The Archive by Alexa Chung winter 2016 collection, however, includes also accessories, such as biker boots and winter essentials, such as fur coats, meaning that versatility is still key and that whatever you buy, you will be able to re-use it over and over again until spring arrives.
As for the purely holiday-ready garments, Chung got us overwhelmed with glitter and sequins aplenty, as she utilized such jocose patterns to embellish everything, from miniskirts to short-sleeved shirts and even slip dresses. Those who love channeling animal prints during the holiday parties can always count on Chung’s long slip dresses in zebra motifs, meant to be paired either with the collection’s biker boots or more risqué high stiletto heels.
For a more casual take on the holiday season, the Archive by Alexa Chung winter 2016 collection brings in cozy, neutral-toned jumpers, billowy silky shirts and even leather skirts, which look uncannily delicate whenever paired with any of Chung’s most elegant proposals (especially with the silky shirts with floral patterns).
Kimono jackets and long, double-breasted coats in wool complete the collection with something high-end for every occasion, which will complement any of your outfits, whether it is a more elegant or casual-chic one.
If you cannot make it to a Marks & Spencer store, the Archive by Alexa Chung winter 2016 collection is also available at marksandspencer.com.
Photos courtesy of M&S
Alexa Chung x AG Jeans appears to be a pretty successful duo, so we are not wondering why the label tapped (for the second time in a row) the iconic British model and entrepreneur as its face for the newest AG Jeans fall 2016 ad campaign. She perfectly captures the effortless chic nature of statement AG Jeans staples, which you can also get your hands on at Shopbop.com.
Alexa Chung and AG joined forces for the first time in 2015, when Chung was asked to design a vintage collection inspired by one of her trips across the desert. All of the pieces were so unique and covetable, AG is now replacing model Daria Werbowy as the label’s brand ambassador for the upcoming year.
Werbowy, who reigned over the AG realm for four years now, is leaving a legacy of gender fluidity and unisex vibes that (needless to say) took the label to a brand new level. With Chung AG is likely to complete its transition to one of the most acclaimed ready-to-wear labels in the industry, with vintage and genderless fashion going hand in hand with each other.
“At the risk of sounding cliché, there’s really no one quite like her. There is something about Alexa where women want to be her,’ said Johnathan Crocker, AG’s director of global communications. “She walks this line of being very aspirational and very accessible. That is what we gravitate toward.’
As for Chung, she simply stated that “[I’m] thrilled to be asked back to model the AG Fall ’16 campaign. I guess they missed me as much as I missed them.’
Photographed by Theo Wenner in Williamsburg, Brooklyn, the 32-year-old model is seen sporting some of the AG Jeans fall 2016 collection’s must-have pieces that you can wear either with a more relaxed, day-to-day outfit or with a sensual combination of pieces and accessories, such as pumps and bodices.
While the laid-back attitude could be seen as Werbowy’s legacy, Chung managed to let the staples reveal their versatility and eclecticism even more with a style that ranges at times from a indie/hipster to a more glam rock and even sensual one.
The collection includes denim dresses, overalls and denim jackets with distinctive Sixties and Seventies vibes that Chung channels by combining suede coats and relaxed silk blouses with trending vertical stripes.
If you are interesting on how the AG Jeans x Chung duo works, then, you can always browse through MyTheresa.com, as the pair convinced It-girl Gia Coppola to be featured in a short film while wearing a mini dress from the AG Jeans fall 2016 collection. It lasts 16 minutes and gives us a glimpse of what is going on in the AG studios now!
Photos courtesy of AG Jeans
If it ain’t broken, don’t fix it! This appears to be Longchamp‘s philosophy for the next months, as the label continues its collaboration with It-girl and designer Alexa Chung. Alexa Chung is embracing her unique effortless style in the Longchamp fall 2016 campaign, captured by iconic fashion photographer Peter Lindbergh.
The trio has previously collaborated on the Longchamp spring/summer 2016 campaign too, where Alexa Chung was channeling her inner Parisian style, and photographer Lindbergh had one more chance to prove his terrific skills when it comes to balancing different colors and textures. As for the collaboration between Lindbergh and Longchamp, the duo has been joining forces for six years in a row now, officially becoming one of the steadiest partnerships in the entire fashion industry.
Not for nothing, the German photographer’s humanist approach to art is always about showcasing raw, natural beauty avoiding all stereotypes regarding editorial fashion photography. This idea led him to pioneer a new kind of photography, influencing other photographers too, who started to follow his approach of focusing on timeless, sophisticated images that were closer to photojournalism than fashion photography.
Longchamp has a similar approach to fashion, as illustrated within its collections. The brand never misses a chance to focus on timeless designs, while also injecting fancier, urban-chic vibes that create always-new iconic It-bags and fashion staples.
As for Alexa Chung, she is the epitome of artistic styles, while her natural beauty and classic yet edgy personal style perfectly represent the Longchamp fall/winter 2016 collection’s philosophy, which is about sophisticated and slightly glam-rock looks.
Shot at Rue Saint-Honoré in Paris, with hair and makeup styled by Odile Gilbert and Tom Pécheux respectively, the campaign features some of Longchamp’s must-haves for the upcoming seasons. In the photos we can see an animal-printed oversized fur coat, a minimalist striped sweater combined with a contrasting foulard, and a pair of high-heeled ankle boots combined with a glamorous fishnet stockings.
As Longchamp’s creative director Sophie Delafontaine revealed, the Longchamp FW 2016 rtw collection was created for a “woman who is in the city but has heard the appeal of nature and the forest.’ Stylist Alexis Roche’s unique touch is here unmistakable when it comes to the way the looks have been styled for the campaign, as they truly capture the essence of the collection.
The Longchamp fall 2016 campaign features another must-have protagonist that is making everyone run amok: Longchamp’s Pénélope tote bag. Crafted with the finest leather, the Pénélope tote bag features clean-cut edges and flared gussets, with tassels adding a unique touch to the entire structure. It is available in different colors, namely Ebene, Curry and Bleu, and already has its own shining place in the fashion industry.
Photos courtesy of Longchamp
Alexa Chung is back for another round at AG Jeans, and this time she won’t be leaving the scene any time soon. It girl Alexa has, in fact, replaced Daria Werbowy as AG brand ambassador, and will be featured in the label’s campaign for fall 2016. Werbowy’s collaboration with AG Jeans lasted for a grand total of four seasons, and the leggy model undeniably won the hearts of many AG fans. It won’t, however, be a too painful departure for Werbowy, since as soon as the brand revealed Alexa Chung’s one-year contract an incredible number of people literally breathed a massive sigh of relief.
Founded in 2000, the California-based label has always aimed at becoming a top-notch quality brand for denim clothes, outerwear and sportswear, finding at times it hard to actually break through the fashion industry. Both Chung and Werbowy had an equally huge impact on the brand’s success and helped it increase in sales tremendously. On the one hand, there’s Werbowy’s androgynous attitude, which surely helped the brand reinvent itself and let the model channel both AG menswear and womenswear proposals, while on the other hand we have what could be regarded as one of the 5 most famous It girls in the world who, last year, brought the button-front schoolgirl skirts, as well as long denim rompers from the Seventies back into fashion.
Chung’s latest partnership with AG Jeans gave the brand so many cool designs to be copied (just take, for instance, the button-front skirt) and helped a lot in increasing product sales, as well as the brand’s fame.
Regarding Werbowy’s departure and Chung’s addition, AG’s director of global communications, Johnathan Crocker told WWD: “Part of [Werbowy’s] brand is that while she can look beautiful and be glammed up in the DVF campaign, she can achieve androgyny with a cool look. Working with the likes of a Daria comes with great expense. We thought of other possibilities. [‚Äö√Ñ√∂‚àö√ë¬¨‚àÇ]There is something about Alexa where women want to be her. She walks this line of being very aspirational and very accessible. That is what we gravitate toward.’
Only time will tell if AG’s decision to focus on a more ‘accessible’ kind of beauty will bear fruit or not. As for Chung, instead, the young talented designer revealed to be “thrilled to be asked back to model the AG Fall ’16 campaign. I guess they missed me as much as I missed them.’
And while further details still remain unrevealed (such as the overall creative vision for the ad campaign or Chung’s budget), we know for sure that the Alexa Chung x AG fall 2016 campaign will be all about denim and, maybe, filled with Seventies inspirations (both regarding the setting and the outfits). Both Chung and AG Jeans have an endless passion for boho-chic ensembles, and we can’t help but bet the iconic duo is not going to stop releasing Seventies-inspired collections any time soon. As for the campaign, AG usually launches its pohotoshoots in April, with the pictures coming out in the August issues of printed magazines. It’s just a matter of time to see the first designs, at this point!
Photo courtesy of @AlexaChung
There is something about Alexa Chung that we really find attractive and it has to do with more than just her physical appearance and that gorgeous smile. The English fashion model and television presenter is also best known as the contributing editor to British Vogue, making the lovely 32-year-old darling of the fashion industry all the more to our liking. She has a raw freshness to her that we do not normally find among models, while still staying humble in her field. Even her tweets are sweet and humorous, including the latest where she thanks Marks & Spencer for allowing her to rifle through their archives. It is fashion excavation at its best.
Teaming up with the British high-street retailer, Alexa Chung is working on a brand new collection called “Archive by Alexa’ and which will feature 31 pieces that are not totally new but are reworked iterations of styles that the brand has already produced, handpicked by the model herself. Garments and silhouettes were collected from collections past and then reimagined to take on a modern take.
This appears to be the general direction 2016 is taking us and we are more than just a little interested to see what the FW 2016 Fashion Week will be catering to us next. In the Alexa Chung x Marks & Spencer collaboration, we will be seeing modern fabrications with updated color palettes, looking positively delectable.
“I pulled from stored garments, in-house magazines, and TV adverts from various points in the history of Marks & Spencer to create the collection that I believe looks every bit as relevant today as it did then,” Chung told British Vogue. “It was so fun to be given the keys to the Marks and Spencer archive and such a treat to get to cherry pick the very best of their vast collection of pieces”
The Marks & Spencer brand seems to be enjoying a period full of collaborations and joint capsule projects with various designers, brands and influencers. Archive by Alexa is expected to hit stores in most locations as well as become available online in the month of April. The pieces themselves are to range between $28 and $129 USD, with expectations of Chung’s signature tailoring, collars and perhaps even some loafers in there.
Chung also happens to enjoy well-tailored shorts, peter-pan blouses, androgynous sweaters and floral dresses, pieces that we are positive the archives are full of. It would be rather interesting to see how tastes and past pieces have been matched in the production of this particular capsule. We cannot be sure of exactly what will be included as of yet though and are greatly looking forward to seeing teaser photos and videos, should the team decide to release some.
Photos courtesy of Vogue UK