The undefeated queen of everything, Beyonce just gets better with time. She brings even more daring fashion choices, fiercer music and sets up new trends in a second. Her looks are always worth the hype, no matter if she’s wearing jeans, shorts, a fancy dress or laid-back rompers.
Beyoncé skipped casting regular models for her Ivy Park Spring 2018 Collection. The singer first announced that she will support historically black universities with $100 000 donations. She revealed that her BeyGOOD foundation chose four different universities and will award them with $25 000 each. The donation will go to one student from each university for the upcoming 2018/2019 academic year. Now, she went a step further in supporting women of color by casting young Harlem figure skaters to model the new offerings from the Spring Ivy Park collection.
The diva teamed up with Figure Skating in Harlem (FSH), which is a non-profit extra-curricular program that supports young women of color in this athletic discipline. This organization encourages black girls aged 6 to 18 who live in Harlem, Upper Manhatten or lower Bronx to focus on school as well as develop their talent for skating. The organization has strict requirements that its participants have to follow. First, they have to aim for A’s and B’s at school. If they fail to meet this requirement, the organization provides extra home tutoring so they can get back on track. When it comes to figure skating, the girls have to spend between 9 – 15 hours practicing on the ice each week. The organization hopes that more young women of color will get inspired to pursue college studies. In fact, 100 percent of the graduating seniors that have attended the programme decided to go to college.
Beyoncé invited the girls from FSH to star in Ivy Park’s Spring 2018 campaign. There are shots and a video that features these young ladies. In one of the campaign pictures, you can see them sporting yellow and black leggings and hoodies covered with the brand’s logo. In another shot, there is a chic cropped silver metallic jacket and matching long hoodie that the athleisure obsessives will love. All of the figure skaters show off Ivy Park’s spring offerings on the ice.
The video that was filmed for the campaign features the talented figure skaters who are showing off the Ivy Park’s latest chic pieces while warming up and having fun on the ice. The narrator of the video emotionally expresses her love for skating. Watch the inspirational video below.
Beyoncé had a diverse cast for her Ivy Park Fall 2017 campaign as well. The singer invited actress Laverne Cox, models Grace Bol and Souffrant Ralph and choreographer Karen McDonald to model the brand’s collection.
Queen B is blessing us with another merchandise capsule. This time, she is upgrading all your spring outfits with the chicest athleisure tops, hoodies, and shirts you’ve ever seen. Beyoncé keeps releasing super-cool merchandise collections for every season and holiday, and we simply can’t get enough.
For the spring drop, Bey found inspiration in an iconic historical figure. The singer paid homage to the Egyptian queen Nefertiti, who is a synonym for beauty. This gorgeous queen was married to the Pharaoh Akhenaten. She is often described in the books as one of the most beautiful women of that time. She lived in 1300 B.C. and is one of the strongest female figures in the Egyptian history. The queen stood next to her king, was a part of numerous riots and even ruled as a Pharaoh. She gave birth to Tutankhamun, who reigned for over 10 years with the Egyptian kingdom.
Bey’s Spring 2018 merchandise is all about fierce colors and even fiercer graphics. Each piece features a picture of the singer, transformed into the iconic Egyptian queen. She wears a statement encrusted crown, similar to the one Nefertiti wore. Even the names of the garments are a homage to Nefertiti. The three dominating colors in the capsule are vibrant orange, black and white. The orange crop top and long-sleeved blouse are accessorized with a black and white collage of Yonce’s shots. You’ll also find a trendy black hoodie to keep you warm during the cold spring nights. Last but not least, there is a white crop top with a full-colored shot and a T-shirt.
Just recently, the singer made a statement fashion appearance during the Wearable Art Gala. Bey channeled her inner Egyptian goddess with a stunning golden gown, jewelry, and makeup. If there’s a person that can pull off that full-on queen glam, it’s definitely Beyoncé. The singer is soon starting the On the Run II Tour with Jay Z, so these items would be ideal to flaunt at one of their concerts.
Just like all the previous collections, Beyonce’s merchandise is very affordable. The prices start at $35 for the chic T-shirts, $40 for the cropped ones and $60 for the hoodies. The BeyHive nation is already going crazy over these statement new launches. You can start shopping the Nefertiti Spring 2018 collection at beyonce.com. The Holiday and Valentine’s Day releases were sold out instantly, so hurry up and get your hands on the merch before it’s all gone.
Photo Credit: shop.beyonce.com
