Valentino Launches New Valentina Assoluto Fragrance
We all know what a great power the perfect fragrance can have: it evokes pleasant memories and boosts the mood. Therefore, everyone loves buying new scents and feeling fresh and mysterious. If you are looking for something new, nocturnal and adventurous, check out the newest Valentina Assoluto fragrance launched by Valentino. Inspired by the floral notes of the original Valentina perfume launched in 2011, Valentina Assoluto is described as “much more nocturnal, more seductive”. It literally cuts us from the real world and takes on a journey through Sicily, the Mediterranean, and Madagascar.
“This perfume is a real creation,” said Olivier Cresp of Firmenich, who developed both Valentina and Valentina Assoluto. This time, Cresp used some new ingredients and opted for a different olfactive family, chypre. “The white flowers in question are hot and enveloping,” he said.
Valentina Assoluto is composed of the beautiful bouquet of Italian bergamot, Smeggia peach from Sicily and white Alba truffle from Piedmont as top notes, tuberose flowers along with Mediterranean jasmine and soft vanilla from Madagascar at the heart, complemented by the chypre base of silky cedar, oak moss and patchouli.
“It’s a strong perfume, one that brings a sense of mystery and noir. It’s also inspired by Valentino fashion,” Cresp explained, saying that designers Maria Grazia Chiuri and Pierpaolo Piccioli were also involved in the creation of the new scent. “They are very intuitive,” he said.
The ad campaign for Valentina Assoluto features beautiful Danish model Freja Beha Erichsen, who also promoted the Valentina fragrance. David Sims is the mastermind behind the photographs, who also shot the original campaign at the historical Villa Parisi. Freja looks sizzling in a delicate gown and with her hair romantically tied-back.
Valentino’s Valentina Assoluto perfume is captured inside a gently rounded silhouette. The bottle is made of brown opaline glass with amber reflections. It features one pale pink rose in the front. The cap of the bottle comes in copper, topped with a black pearl. Valentina Assoluto is available in 50 and 80 ml Eau de Parfum.
Photos courtesy of Getty Images