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Versace is joining the ranks of brands such as Stella McCartney, Tommy Hilfiger, Net-a-Porter, Ralph Lauren, Calvin Klein, and Giorgio Armani with the no-fur policy. According to Donatella, the luxury Italian fashion house will no longer introduce products made of fur. During the past few years, a lot of popular high-end brands decided to completely switch to ecological fur. The fashion industry each day introduces new changes, but the use of sustainable materials is now a necessity, not a trend.