The Business of Fashion Blogging
When you love what you do you will never have to work a day in your life. That is correct in all fields, particularly in the world of fashion blogging where the women who spend their days checking up new styles, shopping for the best new trends, and putting up photos with their brand label clothing items adorning their figures now get a chance to turn to retail.
They are photographed on red carpets and seated beside top editors if they have had their fame rise to that point in the industry. They even sometimes end up signing 5-digit promotional deals with those large bands, becoming walking, talking, living, breathing ambassadors to the product line.
Coiffed, styled and ready to take on the limelight, these girls and guys have something amazing going for them. They are living their dreams, have made themselves into their own models, and are loving every second of it all. With all that buzz about these people, you’d think they were some Hollywood celebrities or something.
The fact that they are merely fashion bloggers, who have climbed up the ladder of fame is mind-boggling but also hope-inspiring. It means that no matter what your station, there is always an avenue one can take to be on a par with those seemingly at the top of the world.
The fashion blogging hobby that buds when young women are in their 20s often now blossoms into full-fledged businesses that are full of surprises and taking on brands head-on. Most fashion bloggers still prefer to hold primary jobs, but if they are able to succeed in their written work, they are often able to net much more than a regular job pays, all for putting up articles online.
When a single blog can draw in over 100,000 visitors per month, you know you have something of a diamond in the rough. Not many have managed to reach this point but one major example is The Blonde Salad’s Chiara Ferragni. This gal has gone from Pinterest and Instagram into a multi-million dollar business.
It is said that she’s going to be generating upwards of $8 million dollars this year alone. The same refers to Tina Craig and Kelly Cook from Bag Snobs, who have founded their brand – Snob Essentials, turning this into a growing business.
The best part about bloggers switching into brands is the fact that they already have a built-up audience. They can get the products out and sold quickly because they have so many fans following attentively and ardently on social media platforms. Once bloggers hit the brands, they can get into the licensing business as well.
Of course, to keep up with the modern form of business, these new entrepreneurs need to branch out into e-commerce as well and not just looking at getting contracts solidified with major companies. For example, the Chiara Ferragni Collection of footwear has been a bestselling collection sold in over 200 places worldwide. That’s not to say her pieces are affordable either; they can go for anywhere from $220 to $500.
Though she’s created her own brand, her blog site alone generates about $2 million in revenue. Between advertisements, partnerships and collaborations, the fashion blogger has done really good for herself.
At the end of the day, each fashion blogger looking to get into the world of business must create the right image for him or herself and market the name accordingly. Once a fan base has been created, it’s easy to get the ball rolling and the money coming in!
Photo courtesy of The Blonde Salad