Salvatore Ferragamo Fall/Winter 2016 Ad Campaign: An Exploration of The Splendour of Life
This fall/winter season, third generation Italian fashion house Salvatore Ferragamo brought us to our knees with yet another outstanding collection. Now, they’ve gone ahead and given it further context, with a series of imagery and a short film. Acting as an incredibly enchanting insight into lo splendore della vita, or ‘the splendour of life’, each piece elaborates on the inspiration for their most recent collection. The two-part Salvatore Ferragamo fall 2016 campaign was a collaborative effort between a number of creative souls, and brings to life with amazing clarity the inspiration behind Massimiliano Giornetti’s most recent collection.
French stylist Marie Chaix worked her magic on the color and print heavy range, expertly matching the intensity of the linear prints and bold hues with the subtle yet complimentary textures and lines. Her selection and combination of prints throughout every facets of each outfit provoked a sense of effortlessness in each arrangement that allows for total appreciation of each piece, on its own and in conjunction with others.
The stars of the show were undoubtedly Ferragamo’s leather goods – shoes, bags and clutches gave context to each scene; classic pieces with novel yet strangely tasteful twists. Colorful variations of the ‘Aileen’ bag dominated the initial stages of the film (the patchwork leather style is particularly phenomenal), followed by the ‘Sofia’ in cheery two-tone combinations that set the heart racing.
Classic suede heels and the signature Vara pump grounded otherwise intense ensembles, while other pieces brought their own special touch to the outfit. Stand-outs include a particularly stunning pair of black booties that incorporated vibrant pink hues in another warped linear print and one outstanding pair of basic black full length boots. Whether on purpose or by accident, through this campaign, the house has demonstrated the immense usefulness and versatility of the statement piece once again.
Shot on location in a bright and sunny Italian villa, the Salvatore Ferragamo fall 2016 campaign features models Ming Xi, Valery Kaufman, Ine Neefs and James Rousseau (who also provided the soundtrack for the film), who did their garments inimitable justice as they depict a whimsical game of hide and seek. Gallivanting through the sparse rooms and perfectly manicured gardens of the villa, adorned in impossibly perfect garb, the game becomes silly in its playfulness and one can’t help but be brought in and included in the innocent joie de vivre of the scene.
The imagery, shot by renowned fashion photographer Craig McDean, still maintained an airiness similar to that of its film counterpart; yet took on a somewhat moodier palette. According the Ferragamo’s website, the images look to capture and portray “the spirit of today’s cultivated global traveller, in his or her own leisurely quest for pleasure and contentment”.
Disposed in the various arrays of waiting, and looking utterly perfect on all fronts, each shot does seem to impart the impression of being on the way to something, subtly speaking to the quiet appreciation of refined luxuries in all moments.
If nothing else, the Salvatore Ferragamo fall/winter 2016 campaign is a delight to watch; but on upon closer inspection has served to develop the enduring ethos of timeless style that lies at the heart of the Florence based luxury brand. With a certain encapsulating the combination of experience and innovation that powers Ferragamo’s success and permeates its design process, the campaign truly captures the essence of the brand.
Photos courtesy of Salvatore Ferragamo