Mango Heads to New York for Its Fall 2016 Campaign
Mango takes its most cosmopolitan turn and heads to New York City for its fall 2016 campaign, officially waving summer goodbye and giving us a few more places and inspirations to add to our travel bucket lists. The Mango fall 2016 campaign introduces us to the autumnal theme in a softer, non-shocking way, which helps us get ready (if not even excited about) for the upcoming colder months without being too nostalgic about the long, shiny summer days.
Besides the great sources of inspiration regarding the outfits and matching accessories, the campaign is also part of an exclusive digital project that revolves around social media and consists of four different fall/winter 2016-17 ad campaigns we can’t wait to see. For its very first campaign, the Spanish retailer asked models Lexi Boling and Roos Abels to join Mango’s family, subsequently releasing all of the shots on Mango’s main social platforms. Needless to say, the pictures all look edgy and Instagram-approved, and already are all over the Internet.
As for the astounding duo, Boling and Abels appear to be two best friends just having the time of their life and nonchalantly going on a wander through one of the world’s leading fashion capitals, naturally showing off some of Mango’s best autumnal proposals as if they chose them by themselves with no stylists involved. As for the places they will visit, as well as for the parties they will attend, Mango had everything figured out.
For the Mango fall 2016 ad campaign, the retailer managed to elegantly and effortlessly showcase all the must-haves it had in store for us, from the more mannish, tomboy-ish ensembles to some of the fanciest, party-ready proposals you will see throughout the season. Although everything is linked by a common urban-chic motif, the garments greatly vary in styles, lines and cuts, making it possible for everyone to find the perfect match whether one is more into the Seventies or the Nineties.
Instead of subtly telling us to make do with what we have, Mango translated all the fall’s romantic shades into completely different garments, which also include loungewear-inspired motifs and less conventionally autumnal dresses with fresh floral embroideries and embellishments of delicate ruches.
Seventies-inspired tunics have, of course, their time to shine too, thus celebrating Mango’s notorious boho spirit at the same time. On the other hand, mannish pinstripe suits, long tailored coats and sophisticated pencil pants prove mixing the androgynous lines from the Sixties with the cozy, relaxed cuts from the Nineties is always a good idea, especially if we mix the outcomes with minimalist-chic accessories, a messy hairdo and an au naturel makeup style.
Other appealing inspirations include Eighties-infused outfits with sleek draped miniskirts, red biker jackets, military mini coats and, of course, oversized flannel shirts that will likely fly off the shelves as soon as the first rainy days ultimately remind us that summer is officially over.
The Mango fall 2016 collection is already available on Mango.com, as for Mango’s next FW 2016-17 campaign, we have to wait for a few weeks to see the first images!
Photos courtesy of Mango